Sarvangi Shah’s Post

In India, the trend toward nude lipstick shades has gained remarkable traction, reflecting the country’s evolving beauty standards and consumer preferences. According to a report by Statista, the Indian cosmetics market is expected to reach $20 billion by 2025, with lip products being a major contributor. Within this segment, nude lipsticks have seen a noticeable rise, driven by their adaptability to various skin tones and the growing preference for natural looks. A study from Kantar indicated that over 45% of Indian women now favor nude shades, aligning with a broader global movement toward subtlety and minimalism in makeup. This trend aligns with the broader movement toward natural beauty as consumers have repeatedly expressed a preference for makeup that enhances rather than covers up, favoring products that provide a more understated look. Nude lipsticks fit perfectly into this ethos, offering a way to enhance the lips while maintaining a subtle appearance. Social media has also played a crucial role in this shift with influencers on platforms like Instagram showcasing nude lip colors in their tutorials, contributing to a 20% increase in the search for nude lip products on Google over the past year. This online visibility has led to a cultural acceptance of nude shades as a go-to choice for various occasions. Furthermore, the desire for versatility in makeup has driven consumers toward nude lipsticks. Consumers prefer lip colors that can seamlessly transition from day to night, and nude shades excel in this regard. They can be easily paired with bold eye makeup or worn alone for a more natural look. As Indian consumers continue to seek versatile and comfortable makeup options, nude lipsticks are likely to remain a favorite choice, reshaping the landscape of beauty in the country. Read more here: https://lnkd.in/dGjqH8kS The New Indian Express #SUGARCosmetics #ShiftInPreferences #BeautyIndustry

July Beauty Industry News Roundup: 1.Post-Pandemic Makeup Boom: As travel increases following the pandemic, the makeup market is flourishing, with consumers seeking diverse and emotionally healing makeup looks that express individuality 2.New Makeup Trends: The makeup market is seeing a rise in demand for multi-step makeup processes and products that offer a sense of occasion and individuality, with "smokey eye makeup," "festive makeup," and "bridal makeup" being popular concepts 3.Economic Influence on Makeup: Economic cycles have a significant impact on makeup trends, with the "lipstick effect" highlighting the inverse relationship between economic downturns and the popularity of affordable luxury items like makeup 4.Multi-Purpose Makeup: There's a growing trend towards multi-functional makeup products that combine different uses, such as lip and cheek color in one, to cater to consumers looking for convenience and efficiency 5.Natural and Subtle Makeup: A preference for natural and low-saturation makeup is emerging, with nude colors and "pure desire makeup" trending on social media platforms like Xiaohongshu and Weibo 6.Skincare-Makeup Hybrids: There's an increased demand for makeup products that also offer skincare benefits, reflecting consumers' desire for products that improve skin health while providing aesthetic effects 7.Sustainability in Makeup: Brands are focusing on sustainable and clean beauty, with products that meet various standards, including being vegan, eco-friendly, and sensitive-skin suitable 8.Lancôme's Luxurious Event: In July, Lancôme hosted a luxurious event themed "Rose Like Never Before," showcasing their Black Gold and Absolue Rose collections, offering guests a sensory experience of the brand's rose heritage 9.Beauty Tech Innovation: The integration of technology in beauty products and services continues to grow, with advancements in areas like skin analysis and personalized product recommendations 10.Diverse Consumer Segments: The beauty industry is catering to a diverse range of consumer segments, including the silver-haired demographic, which shows strong spending resilience despite economic challenges Karina,+14 years manufacturing in makeup tools. Qualified supplier for L'oreal,Sephora,Walmart, Disney. Contact us to order accessories for your private brand or private label. <Mayra He > Mayra.he@karinabrush.com 📲 WhatsApp: +86-18124630875 #beautynews ##beautytrend #cosmetictrend #skincaretrend #BeautyTech #ecofriendlymakeup #veganbeauty #beautybrush #MakeupTrends2024 #makeupbrush #MultiPurposeMakeup #NaturalMakeup #SubtleBeautyTrends #SkincareMeetsMakeup #SustainableBeauty #CleanBeautyMovement #BeautyTechInnovation #PersonalizedBeauty #DiverseBeautyConsumers #AffordableLuxuryMakeup #BeautyIndustryTrends #MakeupMarket #BeautyAndWellness #BeautyInnovations2024

Tarte’s Viral Bronzing Glow Drops Leave Behind a ‘Natural’ Sun-Kissed Appearance (And It’s On Sale) https://ift.tt/DJsB2oQ All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Getting a natural-looking tan doesn’t have to require lounging in the sun with little to no sunscreen — Tarte’s popular bronzing drops have developed a cult following for providing a glowing, sun-kissed appearance with no soaking under the sun’s rays required. The benefits of using a bronzer go beyond just giving you a tanner appearance. The makeup product also helps to even out your skin tone and has a formula boosted with moisturizers to give skin a more nourished and plumper appearance. For a limited-time, QVC is upgrading your makeup routine with a major beauty deal by offering the viral Key Largo Glow Drops bundled with Tarte’s Hydrating Primer. When purchased separately, the two products are $53 each, but this deal gets you both for just $35. Keep reading to shop the deal. Tarte Key Largo Glow Drops With Hydrating Primer Buy Now on qvc $35 QVC’s deal gets you the Key Largo Glow Drops and Hydrating Primer for under $40. The brand recommends mixing equal parts of the primer and bronzer drops together before applying to your skin. Once applied, the primer will keep the bronzer looking fresh for up to 12 hours while using ingredients like coconut jojoba extract, grapeseed extract, olive oil, sunflower seed oil and meadowfoam oil to hydrate your skin, creating a smoother appearance. Reviewers rave over how the glow drops and primer combined are “so silky” when applied and leave behind “no streaks.” While QVC’s bundle comes in the shade Rich Bronze, there are four total colors you can stock up on through Ulta and Sephora, which TikTok user @itsmekelc shows off in a video you can see here. TikTok hasn’t been able to stop gushing over Tarte’s bronzing drops and its “natural” look. User @sarah_wolak even racked up more than 48,000 views for a review video of the makeup product. “It’s not patchy, I don’t think it looks orange at all – I think it looks quite natural,” the TikToker said in the video. “It blended in beautifully, it didn’t stick to any of my dry patches.” @sarah_wolak Trying the @tarte cosmetics #keylargoglow #bronzingdrops @Maureen Kelly ♬ original sound – Sarah🦋 For more product recommendations, check out ShopBillboard‘s roundups of the best setting spray, freckle pens and makeup tools for beginners. via Billboard https://ift.tt/iQatIdo June 28, 2024 at 12:42PM

Having roots at least as far back as 4000 BCE, makeup application has undergone tremendous evolution over millennials, progressing from simple applications of natural colors to complex, science-driven products. Due to this growth, makeup is now a versatile tool that may be used to communicate social standing, show uniqueness, and enhance beauty. Ancient societies used cosmetics for a variety of purposes. For example, Egyptians lined their eyes with kohl to prevent sun glare as well as for cosmetic purposes. Crushed carmine beetles were reportedly employed by Cleopatra to make her signature red lipstick. The ancient Greeks and Romans, on the other hand, favored a more natural appearance and lightened their skin with straightforward powders. Due to its implications of sin and vanity, cosmetics use declined in Europe during the Middle Ages, yet it resurged during the renaissance as an indicator of wealth and social status. The makeup industry is growing rapidly these days thanks to innovation and creativity. A broad range of products, each created with a specific purpose and formulated with cutting-edge technology, can be used in a modern makeup routine. Here are a few of the main items and their functions: The base layer, or foundation, balances out skin tone and produces a consistent surface. Foundations are available in a variety of formats to suit different skin types and preferences, including liquids, moisturizers, powders, and brushes. Concealer is used to cover up flaws like pigmentation, pimples, and dark circles. Concealers typically offer more coverage and are thicker than foundations. Cosmetics for the eyes consists of mascara, eyeshadow, and eyeliner. Eyeliners define the contour of the eyes, mascaras give the eyes volume and depth, and eyeshadows add dimensions to the eyes. In a world where self-expression is celebrated, makeup stands as a powerful tool for enhancing natural beauty, boosting confidence, and expressing individuality. From subtle enhancements to bold transformations, the right makeup products can empower you to radiate your inner glow. Let’s explore some must-have makeup essentials that can elevate your beauty routine to new heights. Eyeshadow Palette: Unleash your creativity and experiment with different eye looks using an eyeshadow palette. From neutral hues for everyday wear to vibrant shades for special occasions, the possibilities are endless. Whether you prefer matte, shimmer, or metallic finishes, there’s a palette out there to suit every style and mood. Investing in high-quality makeup products can transform your beauty routine and empower you to look and feel your best every day. Whether you’re a makeup enthusiast or a beauty novice, experimenting with different products and techniques can be a fun and rewarding experience. So, go ahead, embrace the magic of makeup, and let your inner beauty shine bright for the world to see.

Some of the top trends we've seen reported for 2024 across makeup, haircare and skincare. It's crucial for brands to be aware of these and lean into them as much as possible. Tailoring everything from their product development to their website copy to ensure they're providing consumers with what they want (and are searching for!) From blue eyeshadow to exosomes skincare (buzzy but controversial), what other trends do you think we're going to see more of this year? #beautymarketing #beautytrends #2024trends #digitalmarketing

A few days ago InStyle released their anticipated beauty trends for 2024, with a notable highlight on my personal favourite, 'Skin Streaming'. Whilst some favour the 10-step Korean skincare routine, there has been a notable shift in recent years to the less is more approach. This shift towards minimalism in skincare reflects a growing awareness of ingredient-conscious choices and a desire for simplicity in our daily routines. Let's face it (no pun intended), who has time to do a 10-step routine? Certainly not me! Well, not every day. My favourite stand-outs for a minimal skincare routine - which I will 100% be continuing with in 2024 - include the now infamous rhode skin Glazing Milk. It's fast, fun and effortless, providing the perfect base for thirsty skin💧. Followed by Summer Fridays Cloud Dew Gel Cream ☁️ you simply cannot beat it for hydration, finished with Shade Drops mineral milk sunscreen ☀️, also from Summer Fridays. I would always recommend an eye cream too (am and pm). My advice, look no further than Kiehl's Since 1851 Avocado Creamy Eye Treatment. Get a head start on the beauty trends set to dominate the year, there’s plenty to discover: https://lnkd.in/gDQeeYV9 #Beauty #BeautyIndustry #BeautyTrends #Rhode #SummerFridays #Minimalism #Skincare #BeautyRoutines #BeautyTrends

Unlock Flawless Beauty: Master the Art of Makeup with BWOW Cosmetics’ Expert Tips & Trends Guide In today’s professional world, presenting the best version of ourselves extends beyond our skills and talents; it encompasses our personal brand and image. BWOW Cosmetics invites you to explore the transformative power of makeup with our comprehensive guide: From Foundation to Finishing Touches: Enhancing Your Natural Beauty. This guide isn’t just about makeup; it’s about empowering yourself with knowledge and confidence, ensuring you step out the door ready to tackle any challenge with grace and style. Here's what you'll discover: 🔍 In-depth Exploration of Foundations: Understanding your skin type is crucial. We dive into how to select the perfect foundation that not only matches your skin tone but also complements its nature, ensuring a seamless, natural look that’s both enduring and empowering. 💡 Highlighting and Contouring Like a Pro: Master the art of sculpting your features. Our tips and tricks will help you enhance your natural bone structure, bringing forth your best features with subtlety and precision. 🎨 Eyes That Speak Volumes: From professional palettes to a subtle day look that can transition into an evening vibe, learn how to accentuate your eyes with techniques that stand out yet remain elegant. 💋 Lips That Make a Statement: Discover how to choose and apply lipstick that stays put from the first coffee of the day to the last email at night. It's not just about color; it's about making a statement that resonates with your professional ethos. 🌟 Finishing Touches That Last: Set your look to last through meetings, presentations, and everything in between. Our finishing tips ensure you maintain that flawless appearance all day, empowering you with confidence and poise. 🌈 Trends and Techniques for 2024: Stay ahead with the latest in beauty innovation and techniques that align with the professional woman’s lifestyle. From sustainable beauty products to quick beauty hacks for the busy professional, BWOW Cosmetics is here to ensure you’re not just following trends—you’re setting them. Why This Guide Matters In a world where first impressions are made in seconds, your personal presentation is paramount. Our guide is crafted not just to inspire but to educate and empower. It's about enhancing your natural beauty with confidence, sophistication, and a touch of BWOW magic. Join the BWOW Beauty Revolution Embrace the journey to mastering the art of makeup with BWOW Cosmetics. Whether you’re preparing for a key business presentation or aiming to elevate your daily professional look, our guide is your first step towards unlocking your flawless beauty. 👩💼 #ProfessionalBeauty #BWOWCosmetics #MasterYourMakeup #EmpowermentThroughBeauty #NaturalBeautyEnhanced #MakeupForProfessionals https://lnkd.in/e7hw87Q6

Navigating decision fatigue is crucial in today's fast-paced world, where missed opportunities and abandoned carts loom. Often, a straightforward recommendation can be the catalyst you need to overcome hesitation and make that crucial purchase. Let's embrace the power of informed decisions and eliminate missed opportunities! #DecisionFatigue #SmartShopping #EmpoweredDecisions #RetailTherapy