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🍺🇺🇸 DOMAIN SALE ALERT: USA.Beer - The Ultimate Domain for American Beer Enthusiasts! 🇺🇸🍺 USA.Beer, now available for your acquisition. 1️⃣ Instant Recognition: USA.Beer immediately identifies you as a source of American beer culture. It conveys your passion for beer, celebrating the rich history and diverse flavors that the USA has to offer. It's the perfect domain for breweries, bars, beer bloggers, or anyone who loves craft beer. 2️⃣ Unforgettable Branding: A domain name that showcases your love for beer and your American roots leaves a lasting impression on potential visitors. It's easy to remember, making your brand stand out in a competitive market, fostering customer loyalty, and attracting fellow beer enthusiasts. 3️⃣ Celebrating Craftsmanship: USA.Beer celebrates the craftsmanship and creativity that go into brewing great beer. It appeals to those who appreciate the dedication and innovation of American brewers. It's perfect for those who want to showcase their unique beer creations. 🍻 Unlock the Power of USA.Beer! Enjoy These Exceptional Benefits: 🍻 🍺 Instant Credibility: USA.Beer establishes you as a recognized and trusted source for all things beer-related. It positions you as a leader in the American beer community, attracting those who value quality and passion in their beer. 🍺 Influence the Industry: Solidify your position as an influencer in the American beer world, showcasing your dedication to promoting and celebrating the diverse and dynamic beer landscape. 🍺 USA.Beer - Where American Beer Passion Takes Center Stage! 🍺 #Beer #USA #Domain #Name #Brand #Marketing #Beverage #CraftBeer

Next in today's spotlight is Certified Cicerone Michelle Aldama (@monky_mich). What's your current role, and how does being a Certified Cicerone help you with it? "Currently, I am the beverage manager at a tap room, and having the knowledge of a Certified Cicerone has helped me enhance my customer service and broaden my expertise in the draught system, which is my favorite area. I enjoy disassembling the equipment, installing it, and finding solutions when there are issues with dispensing beer." Can you tell us about the beginning of your journey in beer education? "My knowledge was very limited; to me, only commercial beer existed. One day, at Pizza Port San Diego, I tried the Saison Des Seins, and I loved it. I was so hooked that later on, I started working at a homebrewing equipment and supplies store." Are there any particular study techniques you've found helpful that you'd like to share? "I made countless notes, naming each beer style with its vital statistics until I learned them by heart. I carried my flashcards everywhere, and on the wall of my room I put up sheets with specific information that I struggled to remember." How would you characterize the beer scene in Mexico? "In Mexico, the most consumed type of beer is commercial beer; however, I can say that craft beer is steadily growing. It is very common to have new customers in the tap room. In my state, a couple of beer festivals are held annually, one of them being the Ensenada Beer Fest, which is the largest in the country." Are there any beer styles that are trending among local breweries right now? "Yes, hazy beers are the most popular, and lately, lagers are being produced in greater volume." What is one piece of advice you would share with someone trying to start in the beer industry in Mexico? "Of course, I would encourage them to study. I would show them how accessible it is to find information such as books, magazines, blogs, courses, etc., and how important it is to have more qualified people as the market continues to grow." We thank Michelle for sharing her insights in this post and her ongoing efforts to educate and inspire beer professionals and consumers in her region.

Happy Beer Can Appreciation Day! 🍻 On this day in history - January 24, 1935, we raise our glasses or cans to celebrate the ingenious creation that revolutionized how we enjoy our favorite brews - the beer can! 🍻 Let's raise a toast to the brilliant minds who brought us the convenience of canned beer, making it easier than ever to crack open a cold one with friends. 🎉 Did you know? The first canned beer hit the market from the Gottfried Krueger Brewing Company in Richmond, Virginia. It wasn't just a game-changer for beer lovers, it marked a revolution in packaging, ensuring freshness and portability for our beloved beverages. How to celebrate #BeerCanAppreciationDay: Crack Open a Classic: Enjoy a can of your favorite beer today. Whether it's a craft brew or a classic favorite, sipping from a can adds an extra layer of nostalgia. Beer Can Crafts: Get creative! Transform empty beer cans into funky plant pots, candle holders, or even a unique piece of art. Trivia Night: Host a beer can-themed trivia night with your friends. Test their knowledge on the history of beer cans and see who emerges as the ultimate beer can aficionado. Brewery Tour: Explore a local brewery and learn about their canning process. It's a great opportunity to appreciate the art and science behind getting that perfect brew into a can. Share the Love: Tag your favorite breweries, share your beer can photos, and spread the love for Beer Can Appreciation Day. Let's make some virtual clinks across the globe! https://lnkd.in/erUYNrMJ. Remember to enjoy responsibly and savor the moment. Cheers to the brilliant invention that keeps our favorite beers crisp, cool, and ready for a good time! 🍺✨ #BeerCanAppreciation #HistoryOnTap #BeerCanDay #CheersToHistory

I know I’ve harped on the classic brewery social media post. You know the one. A picture of a pint in a nice glass with a caption that reads, “Come see us!” or “We’re open!” or “Time for a beer!” Well, I’m doing it again. There is nothing inherently wrong with these posts so long as the image is pretty and there aren’t any glaring spelling mistakes. It’s not enough, but it’s a start. It likely performs better than much of your other content. Especially if the image is of a new release. Or if you've upped your game and included a person in the picture. People love beer. People love the people who pour their beer. If it ain’t broke, right? Fair enough. The real issue is that there is clearly but one intention: push beer. (This also applies to restaurants, wineries, and distilleries. So insert whatever into that statement: push wine, push burgers, push vodka, etc.) I understand the goal, but it can’t be the point of a post. To some extent, a brewery does have it a little easy, as they could print BEER on the side of the building, and folks would rock up like, “Y’all got beer?” That’s basically what the picture of the pint is. An announcement that you sell beer. It’s not very engaging. That post tells us - your audience - three things: 1. You don’t think it’s important enough to spend more time on. 2. You only want to sell beer. 3. And you share posts because you think you have to. Each of these three concerns stems from a different aspect of lazy sharing.  You can allay them with a single, simple idea: intention. Create or change your intention. I’d be willing to bet that most truly successful breweries run their day-to-day operations with one clear intention - the same intention that got them into the game in the first place: a passion for putting good beer in the hands of good people. Show me how passionate you are about what you do. Show me how fulfilled your staff is. Show me how happily people drink your beer. Show me why I should come to your brewery. The simple fact that you sell beer might get someone in the door. It won't get them to come back. Cheers.

Let me tell you a story about working in craft beer, a story all breweries will know all too well. You sell a beer to a place for the first time, you’re nervous, you know the beer’s good but you’re still nervous how it’s going to be received. You want to get in touch with the person you’ve been dealing with, you finally ask ‘how did the beer go down?’. The response - ‘amazing. Everybody loved it. We sold it all in one night, fastest selling beer we’ve ever had’. You think that’s awesome, I’m in here. We’re going to be supplying this place for years. So happy. You express a hint of this optimism ‘wow, I’m so glad to hear it. You never know how a beer’s going to go in a new place but glad it went as well as we hoped. Would you like some more?’ ‘Nah. We like to rotate. We might order again next year’ Thankfully not all venues are run like this, and one that absolutely isn’t is Against The Grain Bar who have been absolutely flying through the Tiger Club! recently and we dropped some more kegs off today freshly kegged literally 30 minutes earlier. We’ve been delivering this beer to them every week for a fair few months now and in part that’s due to the owners understanding the need of their customers and the business they run, and also the relationship we’ve built together and the understanding we’ve got of their needs as a bar - namely a quality product that we can replicate and deliver time and again. Winning a new customer is hard, finding good ones is harder and keeping those is the hardest skill of all. (The above is a true story btw and not an isolated incident 😂🤦♂️)

Fellow Craft Beer Lovers and celebrators of Easter.... did you know that Easter and brewing beer have historical connections, particularly in Europe. Here are some facts you about the upcoming holiday and how it relates to beer! Easter Beer Tradition: In medieval Europe, brewing beer was often associated with Easter festivities. Monasteries brewed special beers for Easter celebrations, as it was a time of feasting and rejoicing after the fasting period of Lent. Lenten Restrictions: During Lent, Christians traditionally abstained from consuming meat and dairy products, but they were allowed to drink beer, which was considered a liquid food. Thus, brewing beer became an important activity during this time. Bock Beer: Bock beer, a strong lager of German origin, is often associated with Easter. It was historically brewed by German monks to sustain them during their Lenten fasts. Bock beers are still commonly brewed and enjoyed during the Easter season. Spring Brewing: Easter falls during the spring season in the Northern Hemisphere, which historically marked the beginning of the brewing season. As the weather warmed, brewers could ferment and condition their beers more effectively, leading to a surge in beer production. Symbolism: Like many aspects of Easter, brewing beer has its own symbolic significance. Beer, with its transformative process of fermentation, can symbolize renewal and new life, fitting themes for Easter celebrations. Share these facts and like it if you crave more beer facts! #beer #beerstagram #beergeek #beerfacts #easter #easterbeer