Sasha the Mensch’s Post

Did you know that New Caledonian Crows have been found to use tools to plan for specific future events and accomplish a goal? Interestingly - so have we! While easily overlooked, strategic planning is integral to every aspect of business, but especially marketing. To be successful, campaign goals need to be well-informed and built on a solid foundational framework. Once active, faithful following of the strategic plan is the only way to ensure valid and valuable results. January is the perfect time to outline your organization's annual marketing goals, evaluate viable strategies, and plan for execution. If that seem's a bit beyond your personal bandwidth - the Crow Team is ready to put our tools to work!

One of the questions we most often get asked in pitches or just by the industry is where our name Here Be Dragons comes from. 🤷♂️ 🎬 So I took to the water to explain it. Watch the video. Is it a good or bad thing to have to explain your agency name? #origin #brand #story

It’s our 6th and perhaps final installment of the series as we pause for a bit and turn our attention to new projects. With no shortage of ridiculous corporate behavior, however, this could come back at some point down the road. Click through for the last three posters! https://bit.ly/3ZZ5kHE #Destroy #destroyagency #practicallydangerous #brandstrategy #branding #creative #design #agencylife #destroycorporatepropaganda #corporatepropaganda

Personal Brand for #estateagents #realtors - what's involved? Authenticity - be who you are, not what you believe others wish for you. Transparency - sharing that authenticity without filters. Communication - a crystal-clear message, well articulated. Vulnerability - having the courage to be rejected. Empathy - the vibration is higher when you put others first. We notice. When you have all of that, wrap story around it. Story is memorable. Above all, make potential clients feel something. Use emotion. Don't send them to sleep with the logic of your pitch. Leave that to others. Let me know if I can help. Chris.

Imagine if the chaos of ideation were a show – it'd be a mix of The Office, Survivor, and those home renovation nightmares. You've got: The "Everything's Awesome" Optimist (bless their undying enthusiasm) The Critic who shoots down ideas faster than a nerf gun war The Random Genius who blurts out something brilliant... between snack breaks And me, trying to herd this creative circus toward a semi-coherent concept Remember that epic Super Bowl ad with dancing animals in tuxedos? Turns out, the winning idea began as "Penguins...doing accounting?" Thank goodness someone had more imagination. Let's be real, the journey from brain dump to polished ad is rarely pretty. What are your funniest behind-the-scenes ideation stories? 👇 #advertising #marketing #creative #branding #ideas #brainstorming #process #humor #reality #behindthescenes

The ultimate creative Rebel of his time! David Bowie was not afraid to push the envelope in being who he was. He was a thought-provoking artist who was the first of his kind that made his own rules and spoke his truth no fucks given. He disrupted the status quo and literally danced and sang to the best of his own drum. He didn’t care what others thought him and made it okay to be different and misunderstood. He was a force to be reckoned with and stood alone with confidence and fearlessness with unapologetic and unconventional authority. There no one else like David Bowie and he could never be duplicated! Tired of playing it safe in a sea of bland brands? You, my fellow creative rebel, deserve to stand out with unapologetic brilliance. But how do you share your story of resilience and audacious individuality in a world obsessed with conformity? That’s where I come in. I’m Dhylles Victoria, your free-spirited brand storytelling rebel. I help unconventional creatives like you shatter expectations and share your full truth with the world. Imagine: A brand story that ignites conversations and attracts your ideal clients. A powerful presence that commands attention and inspires others. The freedom to be unapologetically you and leave a lasting impact. Ready to ditch the bland and embrace your story’s full potential? Let’s work together and create a brand that screams “This is me, and it’s freaking awesome!” Book your FREE Brand Revolution Call with me and let’s make your unapologetic presence be known! #davidbowie #bowie #bowie⚡️#ziggystardust #ziggy #rebel #creative #pushboundaries #unapologetic #unconventional #thoughtprovoking #breakrules

Here’s how I turn content to cash for my clients: - pick a niche villain  - offer unique experiences - create a value trade offer - use content for positioning Repurpose Re-iterate Refine Over and over again. At the end of the day It’s not about ‘what you have’  It’s about what you DO WITH IT. Stuck on how to start? DM me ‘CASH’ and let me do the heavy-lifting for you! *** Stella Sakic here Cash to Content is the game Words to Wealth™️ is the name…stay tuned!  

At Kindred Strategic, we believe that relationships, honesty and authenticity are at the heart of everything we do. As a strategic marketing consultancy, we're here to help companies reach their ambitions, but that doesn't mean we always get things right ourselves. And that's okay with us! As an example, here's a candid, not-so-perfect photo of our Founder Sara Macauley with her eyes shut, and Account Director Sarah Durbridge displaying "scary eye mode". We know how to pose for a photo, of course, but we’re also human. We make mistakes, and sometimes do not love what we see. So, here's to embracing our authentic selves, and to a better photo next time! 😁 #Authenticity #KindredConnect #KindredAmbition #RelationshipsMatter #KindredStrategic

Not being organized is losing you money. Chaotic schedules, missed opportunities, lost sales – the cost of disorganization adds up quickly. With social media, organization is everything when it comes to strategy, content planning, and showing up for your audience regularly – and here's why: 1. Missed Opportunities: Disorganization can lead to overlooking important trends, hashtags, or engagement opportunities, hindering your social media growth. 2. Inconsistent Posting: Without a clear plan, your posting schedule may become sporadic, causing inconsistency and losing followers' interest. 3. Poor Content Quality: Rushed or haphazardly created content due to disorganization can result in low-quality posts that fail to engage your audience. 4. Lost Engagement: Failing to respond promptly to messages, comments, or mentions due to disorganization can result in missed chances to interact with your audience and build relationships. 5. Mismanaged Campaigns: Disorganized campaign planning and execution can lead to ineffective targeting, wasted ad spend, and underwhelming results, impacting your overall social media growth strategy. Don't let your business bleed money due to cluttered processes. Remember, a well-organized ship sails smoothly. Contact us at the link below to start getting organized about your marketing today.

Say Hello to  Simon "The Sound Wizard" Peirson Ever bumped into someone whose charisma could sell ice to penguins? Meet  Simon. our in-house Charmer-in-Chief and Strategic Officer .With a magnetic personality and an uncanny ability to forge winning alliances, Simon effortlessly navigates the world of #businessdevelopment, turning potential partners into lifelong advocates for our brand. Imagine if James Bond decided to go into business development instead of espionage, but kept the allure (and sexy accent). This is how people feel every time Simon strolls into a room. Simon is  the man who made "yes" the most contagious word in our client’s clients vocabulary, and turned our strategic partnerships into a global network of friends.  But Simon’s not just a smooth talker with a passport full of handshakes, he’s also an experienced #musicproducer, turning the abstract art of sound into enticing sonic brand identities. His creations are so distinctive, they allow our clients to stand out from the competition and get recognised instantly. Now, every maestro of mischief and melody needs a crew to keep the symphony in tune, and Simon's no exception. Maya's there with her spreadsheet lasso, wrangling his wilder whims into neat rows and columns. Elizabeth, both muse and manager (and wife ;-) keeps his creative compass pointing to the stars, ensuring every successful project is part genius, part groundbreaking. Shelly transforms Simon's brainstorm blizzards into actionable blueprints, while Itamar serves up a side of cynically seasoned memes that keeps everyone grinning through the grind. With Simon at the helm of our strategic partnerships and audio branding initiatives, we're confident that every #collaboration will be a resounding success. Get ready to experience the perfect blend of business savvy, musical genius, and charm. 🎩🎶 Simon. K. Peirson. ; Elizabeth Avigail Peirson ; Maya Akerman -Sebbag Itamar Cohen ; Shelly Meir #maestro #businessdevelopment #EvolveSmartCopy #marketing