We’ve all felt it—the dreaded Maanday slump. The excitement of the weekend is long gone, and the grind of the workweek is in full swing. It’s on these sluggish Tuesdays that many of us start wondering, “Is this really what I want to be doing?” Finn.no, one of Norway's largest online marketplaces, decided to tap into this universal feeling with a campaign that’s as clever as it is relatable.
The "Push Push" campaign wasn’t just another advertisement for job listings. It was a nod to everyone who’s ever stared at their desk on a Tuesday and felt that pang of doubt. Rather than taking the usual serious approach to job hunting, Finn.no teamed up with the creative minds at Morgenstern Oslo to bring some humor and lightheartedness to the conversation.
Directed by Nalle Axel and brought to life by Bacon Production, the campaign used humor to connect with its audience. Imagine a series of playful ads that personify the "Tuesday blues," only to offer job hunting on Finn.no as a way out of the rut. It’s not just about finding a job—it’s about finding a better fit, something that might actually make your Maandays (and every other day) a little brighter.
What makes this campaign stand out is how it resonated with real people. It didn’t just push a product; it acknowledged a common experience and offered a simple, yet powerful solution. If you’re not happy with where you are, why not see what else is out there?
The campaign not only drove traffic to Finn.no’s job listings, but it also showed that Finn.no gets it—they understand what it’s like to feel stuck in a job that doesn’t spark joy anymore. And in doing so, they positioned themselves as more than just a marketplace; they became a brand that cares about helping people find happiness in their work.
In a world full of serious job ads, Finn.no’s "Push Push" campaign was a breath of fresh air. It’s a reminder that sometimes, a little humor and understanding can go a long way, especially when it comes to making big life decisions like switching careers.
So, next time you’re feeling those Maanday blues, maybe it’s a sign to head over to Finn.no and see what new opportunities are waiting for you.
Sales & Marketing Manager / Business Development / Product Trainer
1moCongratulations!!!!!