Sauber Group’s Post

🍾 🔔 Five down, and three to go on the new wines being brought in by VenturePlanet Imports. Here's No. 6, Santa Lucia Franciacorta's Satèn. Franciacorta wines are gaining recognition in the U.S. for their quality on par - and often above - of their French counterpart, Champagne. Check out the article here on it being the World's Best Kept Secret in Wine: https://lnkd.in/gSi9dX6v #winelovers #winelove #winelove

Is this strategy still applicable now? Looking through a few well known Italian wine brands that have opened their own wine distribution company in Italy of Premium - Expensive wines from France and the rest of the world. I wonder how much reciprocation they received over the years from those wineries that they distribute and how much it helped to promote their own wine’s applying a vertical economy. What are your thoughts on this?

Learn about the Ripasso Method in Kaila Byram's latest article, where she explains how this technique enhances Valpolicella wines. Discover the process, history, and unique characteristics that make these Italian wines so special. 🍇 https://lnkd.in/eXc4ZdPN 🍷 #RipassoMethod #Valpolicella #WineLovers 

🍷 The Secret Behind a Gold Medal Wine – It's Not What You Think! 🏆 Ever wondered how much of luxury is real and how much is just brilliant marketing? Let me share an eye-opening story. Meet Eric. He's not a winemaker, but he decided to challenge the elite world of wine tasting. His experiment? He bought a cheap, frankly terrible-tasting wine for just 2.5 Euros, gave it a fancy name - 'Chateau Colombia', and crafted an elaborate backstory. This ordinary wine, supposedly from the esteemed Wallonia region of Belgium, was all set for its grand debut. 🌟 Then, something incredible happened. Eric sent his rebranded wine to an international competition. The result? It bagged a gold medal! Judges praised its remarkable taste, unaware of its humble origins. This story isn't just about wine. It's about perception, branding, and the power of a good story. Whether it's wine or any other product, premium marketing can make a world of difference. 💡 The takeaway? In the world of business, sometimes the magic lies not just in the quality of your product, but in the strength of your storytelling. #brandingstrategy #marketing #magicofmarketing #marketinginsights

Do you know much about Czech Wines? Here is summary of what is going on in the wine world there. https://lnkd.in/d7w9jwMT

Portuguese white wines from Douro 2022, Reserva Quintal do Noval and the other Reserva Niepoort Redoma Two of the best Portuguese wines, that's all I have to say. Which one are you going to?

"Check out this insightful article about the refreshing Italian wines of Soave featured in The Guardian. It's the perfect read to kickstart your summer wine selection. Discover the unique flavors and rich history of Soave wines. #SoaveWines #WineLovers #SummerSips" https://ift.tt/IX4xqTp

The LANGTONS Classification 8th Edition has just been announced. Since 1990 it’s been the definitive form guide to Australian fine wine. This latest edition consists of 100 wines in two tiers: 1st Classified, and Classified. “LANGTONS Classification has been the north star for wine collectors in Australia for some decades. A data-led, insights driven vinous collectable, the Classification poster has shaped how wine drinkers buy, sell and consume Australia's finest wines. At the same time, it has doubled as a talking point around countless dining tables and tasting benches across the land. The Classification is based on demand at auction. The Classification is not based on the subjective opinions of wine experts or LANGTONS auctioneers.” We will be touring Australia in 2024 to host a series of not-to-be-missed events showcasing the very finest Australian wines.

Pêra Manca Branco e Buçaco Branco two of the most recognized Portuguese white wines. After selling simpler Portuguese white wines such as EA and Pedra Cancela Seleção do Enólogo, I keep these in my collection for a possible proposal. What do you think of them? Do you like Portuguese white wines?

A few reasons why we love to have our winemakers, in this case Delphine BLANC-LHUILLIER from Château Fleur Haut Gaussens , come and visit with us:   🍷 When the winemaker is present, customers can establish a personal connection with the person behind the wine. This creates a more memorable and engaging experience, fostering trust and loyalty towards the brand.     🍷The winemaker can share firsthand stories about the winemaking process, vineyard practices, and unique characteristics of each wine. This expert knowledge adds depth and authenticity to the promotion.     🍷Tastings led by the winemaker offer a deeper understanding of flavor profiles, varietals, and wine pairings. Customers appreciate the opportunity to learn directly from the expert, making the wine more enjoyable and meaningful.    🍷 Meeting the winemaker in person helps build relationships with customers. Repeat business and word-of-mouth recommendations are more likely when customers feel a personal connection with the winery and its team. What is your favorite part about meeting the wine maker? #ilovewine #frenchwinemaker #bordeaux #chateaufleurhautgaussens #frenchcountrywines #vivelebordeaux #neighborhoodvintner #austintx