part of the perfect product placement (or... co-lab) is finding a product that 1. is natural, and makes sense in the space, and also helpful if 2. you actually like the product. check out Kevin. he's casually drinking the coffee. it's coffee. he's relaxed drinking it. he casually mentions he likes it. that's it. you don't have to sell WHY he likes it- or why it's there. #branding #collaborations #funny #ads #marketingandadvertising
Kevin Costner stars in first U.S. ad in 30 years in collab with Green Mountain Coffee Roasters: https://ow.ly/PUG450Q7Zmp In the spot, created by Havas New York, Costner is on a film set in the American West looking over a shot when he’s pulled away by a crew member to discuss brand collaborations—or “collabs,” as they’re repeatedly referred to in the ad. “What’s a collab?” Costner replies, pronouncing the seemingly foreign term “CO-lab.”
