Saurabh Mantri’s Post

Event Marketing: Most Get It Wrong! I’ve honed our strategy to five key questions that guide event professionals through the entire event cycle: 1. Who are we engaging with? From the first-time attendee to the seasoned exhibitor, understanding the spectrum of participants is crucial. 2. What is our core message? Whether it’s the theme of the show or the value proposition of a conference, our message must resonate throughout the event lifecycle. 3. When is the optimal time for each touchpoint? Timing in the event cycle is everything – from early promotions to post-event follow-ups. 4. Where do we connect? It’s about choosing the right moments across the event timeline to maximize impact, from digital spaces to the event floor. 5. How will they remember us? We craft every interaction to leave a lasting impression, ensuring our event narrative aligns with the attendee journey. Focusing on these points streamlines our approach, embedding our clients’ events in the minds of their audiences. If you’re spinning your wheels, let’s chat – I’m here to get you back on track. #EventMarketing #EventLifecycle #StrategicPlanning #epiQEvents

Master your marketing with strategic phases 🚀 Feeling overwhelmed with where to start your event marketing? It's time to strategise 🧠 Here's the breakdown: Effective marketing is all about timing and focus. Steal the below formula: 1️⃣ Tease Phase: Start strong by building excitement with presale tickets. Capitalise on FOMO to draw in early birds 🐦 2️⃣ Sustain Phase: Use the data you've gathered to refine your messages and optimise spending. Keep your campaign sharp and targeted 🎯 3️⃣ Push Phase: When the event nears, push harder. Allocate 20% of your overall budget in the last 6 - 8 week push to amplify what works and boost your final ticket sales. 📈 By following these phases, you'll find that: 📈 Ticket sales will exceed targets 📉 You'll spend less £ per sale 📈 Event turnout will increase So, here's the tip: Plan, execute, and adjust according to these strategic phases. It's your event marketing blueprint 👀 #eventmarketing #paidad

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The research findings in our 2024 Outlook of Events report shocked me...in a bad way. 26% of event marketers said they can't accurately predict their team's progress toward event goals 21% of event marketers said it's not easy for them or their teams to report on event program performance Only a quarter of marketers measure event performance using the "metrics that matter" – meaning 3/4 of people don't measure these important things: Only 27% measure pipeline created Only 25% measure closed-won Only 23% measure ACV Only 26% measure ROI It doesn't have to be this way! Thanks to GTM Partners for analyzing our impact and sharing our ROI report. We have customers who are not just measuring what matters but seeing massive success in generating pipeline, closed-won business, larger ACV and real ROI from their events channel.

How to Measure Event ROI? Discover how to measure your event’s ROI. From smart scheduling to personalized attendee experiences. 💡 https://lnkd.in/e8xkFKHK

🎉 Key Steps to Organize a Successful Event in 2024 🚀 Organizing a successful event in 2024 requires a strategic and innovative approach. Discover the key steps to ensure the success of your event, regardless of its size. 📅 Advanced Planning: Start early by planning every aspect of your event, from goals to logistical details. 🎯 Clear Objectives: Set clear objectives for your event, aligned with your marketing and business initiatives. 🔍 Venue Selection: Choose a venue suitable for your audience and goals. Consider virtual options as well. 💡 Innovative Programming: Develop a program that captivates and adds value to your participants. 📣 Multichannel Promotion: Use a multichannel approach to promote your event, leveraging social media and email marketing. 🔄 Flexibility: Be prepared to adapt along the way. Flexibility is essential to overcome unforeseen challenges. 📊 Results Measurement: Evaluate the performance of your event by measuring key data and collecting feedback from participants. Discover how these steps can make your event in 2024 a memorable experience. #EventPlanning #EventMarketing

🎉 Key Steps to Organize a Successful Event in 2024 🚀 Organizing a successful event in 2024 requires a strategic and innovative approach. Discover the key steps to ensure the success of your event, regardless of its size. 📅 Advanced Planning: Start early by planning every aspect of your event, from goals to logistical details. 🎯 Clear Objectives: Set clear objectives for your event, aligned with your marketing and business initiatives. 🔍 Venue Selection: Choose a venue suitable for your audience and goals. Consider virtual options as well. 💡 Innovative Programming: Develop a program that captivates and adds value to your participants. 📣 Multichannel Promotion: Use a multichannel approach to promote your event, leveraging social media and email marketing. 🔄 Flexibility: Be prepared to adapt along the way. Flexibility is essential to overcome unforeseen challenges. 📊 Results Measurement: Evaluate the performance of your event by measuring key data and collecting feedback from participants. Discover how these steps can make your event in 2024 a memorable experience. #EventPlanning #EventMarketing

🎉 Key Steps to Organize a Successful Event in 2024 🚀 Organizing a successful event in 2024 requires a strategic and innovative approach. Discover the key steps to ensure the success of your event, regardless of its size. 📅 Advanced Planning: Start early by planning every aspect of your event, from goals to logistical details. 🎯 Clear Objectives: Set clear objectives for your event, aligned with your marketing and business initiatives. 🔍 Venue Selection: Choose a venue suitable for your audience and goals. Consider virtual options as well. 💡 Innovative Programming: Develop a program that captivates and adds value to your participants. 📣 Multichannel Promotion: Use a multichannel approach to promote your event, leveraging social media and email marketing. 🔄 Flexibility: Be prepared to adapt along the way. Flexibility is essential to overcome unforeseen challenges. 📊 Results Measurement: Evaluate the performance of your event by measuring key data and collecting feedback from participants. Discover how these steps can make your event in 2024 a memorable experience. #EventPlanning #EventMarketing

⚡ In our ROI spotlight for today, we’re featuring Splash (SplashThat.com)! Splash is an event marketing platform for virtual, in-person, and hybrid events. Their customers love being able to scale huge, on-brand event programs with ease. Being able to produce hundreds of events that are effortlessly on-brand isn’t necessarily going to speak to a CFO but it will absolutely impress a CMO or VP of Marketing that is exhausted from having rogue teams produce events that are not up to snuff in terms of branding. The marketing leader is also going to be impressed by stats related to the volume of events a team can pull off and the reduced effort needed to do so. What will speak to the CFO are the proof points about hundreds of millions of dollars in net new pipeline driven by events.  - 50% net new pipeline (Gainsight) - 200% increase in revenue (Top 6 Financial Institution) - $200M in pipeline (Expert Voice) - 60 hours saved per event (Expedia) They’re covering all their bases: everyone in the buying committee should be impressed by the ROI they deliver. Take a look at Splash’s ROI study and the GTMonday research note--link in comments. 👇 #roi #communication #bettertogether

🎉 Key Steps to Organize a Successful Event in 2024 🚀 Organizing a successful event in 2024 requires a strategic and innovative approach. Discover the key steps to ensure the success of your event, regardless of its size. 📅 Advanced Planning: Start early by planning every aspect of your event, from goals to logistical details. 🎯 Clear Objectives: Set clear objectives for your event, aligned with your marketing and business initiatives. 🔍 Venue Selection: Choose a venue suitable for your audience and goals. Consider virtual options as well. 💡 Innovative Programming: Develop a program that captivates and adds value to your participants. 📣 Multichannel Promotion: Use a multichannel approach to promote your event, leveraging social media and email marketing. 🔄 Flexibility: Be prepared to adapt along the way. Flexibility is essential to overcome unforeseen challenges. 📊 Results Measurement: Evaluate the performance of your event by measuring key data and collecting feedback from participants. Discover how these steps can make your event in 2024 a memorable experience. #EventPlanning #EventMarketing