Growth Enhancer | Marketer | Storyteller | Diageo | Ex Pernod Ricard | Ex Citibank. A certified marketing expert helping local home grown brands become truly global.
Last night while surfing through my phone I just stumbled over a snippet from an episode of The Simpsons’s. Something caught my attention and to satisfy my #curiosity, I immediately went to YouTube to see the full episode.. it was the one where a fictional character Ron Swanson’s goes to the #Lagavulin distillery because it’s his favourite #whisky, Perfect example of blending #humor with product identity. Cartoons have influenced #innovation in the whisky industry by inspiring creative #branding and #marketing approaches. For instance, Monkey Shoulder uses playful, cartoon-like branding to stand out in a traditionally serious market, Similarly, brands like Bira 91 use quirky, cartoonish mascots and visuals to stand out, appealing to younger #consumers and breaking traditional branding norms. These examples show how cartoons break traditional norms, injecting #creativity and #relatability into #whisky branding. Why do they do it? Because, Cartoons allow brands to tap into nostalgia, humor, and creativity, making them #memorable and #engaging Leave a comment if you have seen any other trend to make your brand more memorable. https://lnkd.in/gZYnbR7c
