Saurabh Parmar’s Post

Reality is this: most Podcasts are really boring because people take forever to complete a point due to no defined clearly defined show-time. If you're a Brand / CEO main thing to figure out is this: How do people consume the Podcast I am looking to parter with? Do they watch it or hear it & if yes, for how long? Longer the view time, hopefully better chance of Brand recall in an in-show segment. With TRS I have noticed a lot of people share clips & highlights from his actual show, usually in an extremely derogatory manner as compared to the clip shared below. Due to this there is a negative perception already in the mindset of a potential podcast viewer & if there is any Branding element involved in show; not sure if that person will have a positive feeling towards that brand. Keep in mind, thanks to years of ad free streaming, it really irks people if there is a Branded message or the show stops for an ad break. The exception to this rule is Podcasters who have the gift of the gab! They somehow seamlessly integrate their sponsor's message within the actual show; within the actual topic being discussed. A recent example of this is ex WWE Star - Maven Huffman who has a very intriguing podcast for the casual fan, about his career as a WWE Superstar. Recently he did a show on Wrestlemania and seamlessly integrated his sponsor SeatGeek. The way he transitioned into the ad was - Maven was sharing his personal experience as a wrestler in a Wrestlemania stadium & then brought up the fact that if you want a ticket to 'Mania - use SeatGeek to help you. It greatly helps that Maven's videos are also very crisp for a causal fan to watch & rather to the point. #EntertainmentMarketing || #Marketing || #Marcom || #Podcast

In a world where food labels often obscure rather than reveal the truth, a mother's voice resonated, challenging brands to be honest about their ingredients. Four years ago, an ad featuring a mother's plea for transparency in cheese production sparked a conversation about food authenticity. Recently, food enthusiast and influencer Revant Himatsingka (Food Pharmer) tweeted about the ad, suggesting that it was a new addition to Amul's iconic ad series. His tweet, "You've probably never seen an Amul India ad like this before!" implies a groundbreaking shift in Amul's advertising strategy. However, the truth behind the ad's timeline reveals a different story. Read more 👇 https://lnkd.in/d75wEaVX #digitalmarketing #marketingstrategy #socialmedia #business #innovation #management #leadership

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Beyond the Selfies: Unveiling Orry's Brand-Building Brilliance 🙌 Orhan Awatramani. He's selfies with celebs, hefty fees, and that iconic pose. But beneath the flashy headlines lies a savvy #brandstrategy that propelled him to #influencer stardom. Let's peel back the layers. Sure, the selfie fees grab attention, but his subtle #brandbuilding game deserves applause. Here's what gets overlooked: 1. Desi Fashion Champion: Forget international labels, Orry rocks #indian designers. From Manish Malhotra to Rajesh Pratap Singh - India , he champions homegrown talent, resonating deeply with his audience and setting him apart. 2. Authenticity is the King: His designer choices add a layer of genuine #connection . He's not just about #luxury; he's got Indian roots and understands his audience. This realness is key for lasting #influence. 3. Savvy Strategy: Aligning with Indian brands elevates him above foreign competitors. It's a smart move that #strengthens his appeal in the Indian market. Is he the perfect influencer? That's up to you. But his approach offers valuable lessons: Be Real: Consumers crave genuineness. While #controversy gets clicks, #buildingtrust is key for long-term #success . Know Your Audience: Understanding their #preferences and values is brand-building 101. Strategic Partners: Collaborating with brands that align with your image and audience can amplify your impact. Is Orry's strategy commendable, or are there concerns? Share your thoughts! #brands #fashion #celebrity #brandbuilding #storytelling #storytellingforbusiness #socialemediamarketing #socialmediaagency #luxuryfashion #reliance #branding

Asli #srk charisma, Asli #Tide power The campaign's central theme revolves around the idea that just like Shah Rukh Khan is considered the king of romance in Bollywood, Tide is the undisputed king of stain removal. The ads feature Khan effortlessly tackling tough stains with the help of Tide's powerful cleaning technology. The playful tagline, "Asli SRK, har daag pe bhari padta hai," (The real SRK, weighs heavily on every stain) effectively conveys the message that Tide is the ultimate solution for all your laundry woes. Brands often tap high-profile celebrities to be the face of advertising campaigns, product promotions, and other marketing efforts. Securing a popular celebrity as a brand ambassador can be highly advantageous for companies. Associating a brand with a well-liked public figure transfers their likability and trust to that brand. Celebrities often have loyal fan bases that can get excited about products they endorse. Having a famous name showcase and praise a brand also lends it an air of credibility and prestige. #influencermarketing #brandambassador #celebrity #endorsement #socialmediacampaigns #partnerships #brandcollaborations #influencer

From bargaining like a pro at the local bazaar to scrolling through endless Instagram reels, let's face it – Indian consumers are a whole different ballgame. We've been diving deep into what makes them tick, and trust us, it's fascinating. We've got the inside scoop on their motivations, their desires, and those little quirks that make them unique. #IndianConsumer #MarketingDecoded #WilyfoxGetsIt #Marketingtips

“Jo dikhta hai voh bhikta hai” We’ve often heard this ‘What you see is what sells’ And closely observing this trend in variety of industries, here’s what my insight is :- 📍Movie promotions- Soon after the pandemic, movies especially in India even if they lack a good story, they have a chance to go viral on reels with trendy songs and heavy marketing gimmicks; Which most likely leads to the succeess of movies hitting their box office collections.💰 📍The art of been in your head 24*7 - Have you ever thought why those cringe songs go on in your head even though you didn’t like them at first? (Yes while reading this they might be playing in your head too 🎶) It’s because they are just there lying on those instagram algorithms for you to consume daily.📲 My point here is, visibility matters. The more catchy , appealing visuals the higher chances of making it through 📊 We all have experienced getting hooked on the songs more than the movie and ended up watching it, if you know what i mean 👀 Whats your take on this?💡🤔 #marketing #sales #linkedin #promotions #strategy #marketingstrategy #linkedinpost #salesandmarketing #bollywood

𝑾𝒉𝒆𝒏 𝑪𝒍𝒆𝒗𝒆𝒓 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑴𝒂𝒌𝒆𝒔 𝒀𝒐𝒖 𝑾𝒐𝒏𝒅𝒆𝒓: 𝑨 𝑽𝒂𝒄𝒂𝒕𝒊𝒐𝒏 𝑹𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏 It's fascinating how marketing often teeters on the edge between being humorous and walking a fine line toward stereotyping. While on 𝐯𝐚𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐂𝐫𝐨𝐚𝐭𝐢𝐚 a few months ago, I stumbled upon a shop offering fancy bowls with various international options. One bowl caught my eye "𝐒𝐥𝐮𝐦𝐝𝐨𝐠 𝐌𝐢𝐥𝐥𝐢" a dish of Indian curry with rice and sides, a staple in Indian cuisine. For those unfamiliar, the name 𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐭𝐡𝐞 𝐎𝐬𝐜𝐚𝐫-𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐦𝐨𝐯𝐢𝐞 𝑺𝒍𝒖𝒎𝒅𝒐𝒈 𝑴𝒊𝒍𝒍𝒊𝒐𝒏𝒂𝒊𝒓𝒆, where a young man from the slums of Mumbai wins a million dollars on a Who Wants to Be a Millionaire style game show. Initially, I appreciated the clever pop-culture nod. It made sense—people in the mood for curry could recognize the reference and might be drawn to order. But as I thought about it more, I wondered if it bordered on stereotyping. It felt similar to naming an African-inspired dish "Hunger Games." 𝐓𝐡𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐰𝐨𝐫𝐤𝐞𝐝 & 𝐈 𝐛𝐨𝐮𝐠𝐡𝐭 𝐭𝐡𝐞 𝐜𝐮𝐫𝐫𝐲 𝐛𝐨𝐰𝐥 but it left me reflecting on how easily marketing can slip into reinforcing stereotypes. It's a thought-provoking example of how marketing, while creative, sometimes needs a closer look to ensure it doesn’t unintentionally lean into stereotypes #MarketingReflections #Branding #VacationThoughts #MarketingLessons #Stereotypes #FoodForThought

How serious are you towards your brand? WTF's presence in #SharkTank has certainly left the internet divided. The clip from the episode is taking rounds on the internet where Shark Deepinder Goyal is grilling Vishal Nigam and Aniee Rai on how they overlooked some critical aspects when presenting their brand to seek funds. As a brand enthusiast and professional I have had the opportunity to work for India's largest fitness and wellness brand and I have always learnt from my mentors and founders how critical it is for the brand to not miss out on small details such as spell check and other grammatical details. If you also saw the clip, do let me know what do you think about it? #brand #brandbuilding #corporate #marketing #sharktankindia

India's craze on "Manjummel boys" just hit my wallet hard My last weekend movie outing exposed an awesome pricing strategy which tempted me to eat more and also did made an impact on my wallet Check out my carousel " to get inspired" I, Raghav R., help business build product and process to scale efficiently #wednesdaywisdom #influencerstrategy #managementskills #processimprovement #business #businesstips #carouselpost #storytellingforbusiness #conceptdesign #getinspired #smallbusinesstips #influencermarketing #managementlessons #conceptdevelopment #storytellingforbusiness #managementtips #storytelling