Savannah Yoder’s Post

Join us next month for the first webinar in our new Highlight Reel series, focused on the better-for-you CPG landscape. More details and the registration link are included below! #webinar #cpg #bfy #betterforyou #consumerinsights #marketresearch

What does “better for you” mean to today’s consumers? There’s no doubt “better for you” has evolved over recent decades. It’s come to mean many things to many different consumers: healthful, “free of,” better for the planet, and so much more. The good news? These trends present big opportunities for CPG and other retail brands looking to guide their product innovation by evolving consumer preferences. On Wednesday, July 24 at 1PM ET / 10AM PT, join us for a conversation featuring CPG entrepreneur and snack sommelier Nate Rosen and Highlight’s founder and CEO, Dana Kim. They’ll discuss the current landscape, and how brands are innovating #BFY to win more consumers and boost their bottom lines. Register now: https://lnkd.in/enNAmQsJ

Interesting insights on consumer “personalities”. As one of many approaches to boosting volume, the industry is pivoting “from mass to micro.” Likely insight for broader CPG companies…..

There's only one week to register for our free webinar to find out how #FMCG companies can win over the new #empoweredconsumer. In the wake of Covid and the cost-of-living crisis consumers have become savvy about how they spend their money, but the landscape is shifting as inflation is easing. - Experts will look at what grocery companies expect from consumers in 2024.  - What are the key trends, sentiments and behaviours that will shape purchasing decisions? - And how can brands, retailers and manufacturers get closer to grocery shoppers in a meaningful way? Our panel of experts, including Matthew Piazza, Global consumer goods and grocery segment lead at Mastercard; Caroline Young, head of insight at General Mills Mill; David Lennox, head of product development at Iceland Foods and Camilla Barnard, co-founder and brand director of Rude Health, will share their insights and invaluable advice on how to tap into the new consumer trends in 2024.    https://lnkd.in/ekQp3GRf #ad #FMCG #consumertrends

FMCG consumers are a whole new breed. They're not just looking for the lowest price anymore. They want products that match their values – think sustainability, ethical sourcing, and social impact. They expect personalized experiences, crave convenience, and are heavily influenced by what they see online. Is your brand keeping pace with these evolving demands? Are you offering more than just products? Are you delivering experiences and building a community? It's time to rethink your FMCG strategy. The future belongs to brands that understand the new consumer. #FMCG #ConsumerEvolution #NewConsumer #RetailTrends #Marketing

Today’s consumers are exposed to tons of new products. According to a Nielsen study, around 57% of recent survey participants stated that they had bought new products during their last trip to a simple grocery store. That is only in one segment. What about the whole CPG industry? How can you stand out with recurring launches of relevant new products? You need to stay at the top of your customers' minds through a sustainable new product roadmap. https://lnkd.in/greQVN_D #appletongreene #appletongreenandco #certifiedexcellence #accreditedassociatelearning #accreditedexecutivelearning #accreditedseniorlearning #businessconsultants #businesstrainings #professionaltrainings

Consumers have become savvier than ever about how they spend their money but with inflation easing the landscape is shifting again.   Our webinar, on 17th April at 11am (London BST), will look at what grocery companies can expect from consumers in 2024. What are the key trends, sentiments and behaviours that will shape purchasing decisions? And how can brands, retailers and manufacturers get closer to grocery shoppers in a meaningful way? Hear from our panel of experts, including Caroline Young, head of insight at General Mills; David Lennox, head of product development at Iceland Foods; Camilla Barnard, co-founder and brand director of Rude Health and Matthew Piazza, global consumer goods and grocery segment lead at Mastercard as they give their insights and invaluable advice on how to tap into the new trends in 2024.    #ad #FMCG #empoweredconsumer #consumertrends #trends2024 #groceryretail https://lnkd.in/ekQp3GRf

𝗖𝗮𝗻 𝗖𝗣𝗚 𝗨𝗻𝗱𝗲𝗿𝗱𝗼𝗴𝘀 𝗖𝗼𝗻𝗾𝘂𝗲𝗿 𝗶𝗻 𝟮𝟬𝟮𝟰?   🚀 Get ready for a game-changing year in the CPG world!   🌟 2024 is all set to be a rollercoaster ride of innovation and shifting consumer preferences.   👀 Curious about what's in store?   Here's a sneak peek.   #JasperColin #DatatoDecision #cpg #consumertrends #innovation2024 #consumerpreferences #plantbasedmeat #Personalizedbeauty #beverage #healthysnacks #sustainableproducts

As I have been researching the consumer products industry. This article has the best concise story to tell.

There is a trend easily visible everywhere we look - the CPG volume decline across categories, from grocery to personal care and household products. This is happening even though consumers increase their shopping frequency across most channels and categories, creating a confusing set of circumstances for CPG brands to navigate. The below article is a full analyses by McKinsey into the reasons of consumer behavior changes and its meaning for US CPG companies: ✔ increased frequency, fewer items ✔ shift from brick and mortar to online and value channels ✔ the effect of higher prices while also providing 5 strategies to combat volume decline. #consumerbehavior #CPG #revenuemanagement #channelmanagement https://lnkd.in/ed8aiMPn