My LinkedIn Zero to Hero Journey continues...
I REPOST. Therefore I AM.
Yes, I know, I'm meant to post often and on time and each post has to be legendary. It's just another set of deadlines! God, the pressure to post is going to make me vomit on the keyboards soon.
So, after throwing myself into this LinkedIn whirlpool I have gained some followers. Up from 360 - less the followers who I discovered had passed away but were still following me from beyond the grave. Zombie followers, I guess. I've kept them, of course. They can repost for me in Heaven / Hell. There's a lot of potential followers in the afterlife. Assuming there is LinkedIn in heaven? Good wifi, sure, but terrible coffee I expect. I'm onto something here.
I need to add some famous religious figures to my 'Top 10 People Who Really Should Follow Me' list (see earlier post), who will then guide me in signing up deceased followers. Also our designer Pim loves Taylor Swift and said she would be a noteworthy follower.
But at the current rate of follower growth, the heat death of the Universe (yes, I've read a book) will likely occur before I reach a million followers.
My co-director Adrian (he's the younger, more virile one, as keeps reminding me) says I should shamelessly ask to follow more people. So I will sit down tomorrow and furiously hit the 'follow' button until my special typing finger starts to bleed.
Picture of bleeding finger to follow.
BUT HANG ON! If ask to follow lots of people, then am I really confirming my long suspected status as a follower, not a leader. And I want to be a LEADER. Obviously, that's my natural role. All the people in my 'Top 10 People Who Really Should Follow Me' are leaders in their fields. The number of followers they have confirm this, yes? Anyway, once Ms Swift id added it will be Top 11. Catchy. Like her tunes.
Right, LinkedIn serious business person hat on now. As Robin my studio director will say to me just before going into a client meeting; "Now remember Simon - Listening Head, Listening Head."
Ouno Creative is in the process of rapidly transforming itself into an agency that incorporates AI into nearly all facets of our operations. From content creation to process automation, from research, analysis and reporting to marketing strategy and insight. It's a helluva journey, but one we have to undertake. We've invested heavily in AI -in terms of research, training and in the acquiring and mastering of an ever widening range of software.
The post below by my co-director Adrian kinda summarises our embracing of AI. Weirdly, I am finding AI workflows and processes much easier to master than LinkedIn / Social Media!
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Unlocking AI for Marketing and Communications:
In today’s fast-moving digital landscape, artificial intelligence (AI) has emerged as a transformative force across industries. For marketing and communications teams, it’s not just a tool for efficiency—it’s a catalyst for creativity and innovation. But how do you harness AI effectively without getting lost in the jargon or overwhelmed by endless options?
At Ouno Creative, we’ve seen firsthand how AI can empower marketing and communications professionals to achieve more, faster, and with greater impact. The key lies not just in adopting the tools, but in truly understanding their potential and integrating them thoughtfully into your workflows.
1. Streamlining Processes:
AI can take on repetitive tasks like drafting content, automating social posts, or anaysing campaign performance, freeing your team to focus on strategic thinking and creative ideation.
2. Enhancing Personalisation:
Tools powered by AI can analyse customer data to deliver relevant messaging that resonates with your audience.
3. Informed Decision-Making:
AI doesn’t just save time; it provides actionable insights. Whether it’s predicting customer behaviour or uncovering new trends, AI-powered analytics allow marketing and comms teams to make smarter decisions.
Breaking Through the Barriers
However, many teams feel overwhelmed by AI. Common concerns include:
• “Where do we even start?”
• “How do we use AI without losing the human touch in our campaigns?”
• “What’s the right balance between AI-driven efficiency and authentic creativity?”
This is where we come in - not just as creative partners, but as collaborators who can help you navigate the AI maze.
Your Creative Future, Powered by AI
The real power of AI lies not in the technology itself but in the hands of those who use it. By investing in AI literacy within your marketing and communications team, you’re not just staying relevant—you’re setting the stage for unparalleled creativity and efficiency.
We’re here to guide you on this journey. Whether it’s through collaborative projects, tailored training sessions, or strategic consultancy, we help teams like yours unlock AI’s full potential while keeping creativity and authenticity at the heart of every campaign.
Let’s start a conversation about how we can help your team lead in the age of AI. Drop us a message—we’d love to hear your thoughts and explore what’s next together.
#AIcomms #MarketingAI #CreativeAI #AIcreative
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