Savor.fm’s Post

We helped a UK-based food delivery platform launch their newly designed brand in style. Here’s how: Cook My Grub, connecting 100+ home-chefs, 15+ global cuisines, and 500+ dishes with customers across the UK, underwent a transformative rebrand in 2023. They are now Flavers, with a bold new design and updated brand positioning & messaging, developed in collaboration with a London studio. The rebrand had several goals: - To stand out in the market - To reposition themselves to attract best-fit customers - To deeply connect with their target audience of globe trotters, food lovers, and all who love experimenting with food We collaborated with the founders & fractional CMO of Flavers to conceptualize & produce 9 videos that launched the new brand across their digital channels. Our goal was to create content that could: - Cut through the digital noise with bold & vibrant storytelling - Connect the brand with their core message: ‘we connect the world with the world of food’ - Bring the brand to life through motion that highlighted key traits like being energetic, adventurous, and passionate - Showcase the unique functionalities of their newly designed platform We used motion graphics, live shoots, and stock footage to create hero and supporting films with the following themes: 1. Busy food enthusiasts recounting their experiences with global cuisines during their travels, finding that the tastiest, most authentic food always came from the kitchens of passionate home-chefs native to that country. This narrative connects to Flavers allowing customers in the UK to get authentic, home-cooked food from 15+ cuisines delivered straight to their door. 2. The whole host of cuisines available on Flavers - rooted in the customs, traditions, and culture of each country. 3. Choosing adventure and authentic food over having the same old dishes every day - focused on folks who care about traveling, experimenting with cuisines, and are passionate about what they eat. We had a beautiful time across the production process as it was a uniquely vibrant project with a uniquely youthful brand. From understanding & internalizing their core message, experimenting with food imagery, and writing scripts from a traveler and food lover’s perspective, to exploring, creating, and animating eccentric visuals, and editing in footage of real chefs cooking authentic dishes from several cuisines - creating this brand launch campaign was an adventure itself. Can’t wait for opportunities where we can dive deep & explore such a fun brand again. . . . Attached is a glimpse into our work for Flavers. Let me know what you think! 😊

We helped a UK-based food delivery startup launch their newly designed brand in style. Here’s how: Cook My Grub, connecting 100+ home-chefs, 15+ global cuisines, and 500+ dishes with customers across the UK, underwent a transformative rebrand in 2023. They were now Flavers, with a bold new design and updated brand positioning & messaging, developed in collaboration with a London studio. The rebrand had several goals: - To stand out in the market - To reposition themselves to attract best-fit customers - To deeply connect with their target audience of globe trotters, food lovers, and all who love experimenting with food We collaborated with the founders & fractional CMO of Flavers to conceptualize & produce 9 videos that launched the new brand across their digital channels. Our goal was to create content that could: - Cut through the digital noise with bold & vibrant storytelling - Connect the brand with their core message: ‘we connect the world with the world of food’ - Bring the brand to life through motion that highlighted key traits like being energetic, adventurous, and passionate - Showcase the unique functionalities of their newly designed platform We used motion graphics, live shoots, and stock footage to create hero and supporting films with the following themes: 1. Busy food enthusiasts recounting their experiences with global cuisines during their travels, finding that the tastiest, most authentic food always came from the kitchens of passionate home-chefs native to that country. This narrative connects to Flavers allowing customers in the UK to get authentic, home-cooked food from 15+ cuisines delivered straight to their door. 2. The whole host of cuisines available on Flavers - rooted in the customs, traditions, and culture of each country. 3. Choosing adventure and authentic food over having the same old dishes every day - focused on folks who care about traveling, experimenting with cuisines, and are passionate about what they eat. We had a beautiful time across the production process as it was a uniquely vibrant project with a uniquely youthful brand. From understanding & internalizing their core message, experimenting with food imagery, and writing scripts from a traveler and food lover’s perspective, to exploring, creating, and animating eccentric visuals, and editing in footage of real chefs cooking authentic dishes from several cuisines - creating this brand launch campaign was an adventure itself. Can’t wait for opportunities where we can dive deep & explore such a fun brand again. . . . Attached is a glimpse into our work for Flavers. Let me know what you think! 😊 . . #marketing #advertising #startup #socialmediacontent

🍴𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: 𝐓𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐮𝐥𝐢𝐧𝐚𝐫𝐲 𝐖𝐨𝐫𝐥𝐝 🍽️🤝 In the ever-evolving culinary landscape, brand partnerships have become a key ingredient for success. Here's a delectable recipe to master the art of collaboration:           𝐅𝐥𝐚𝐯𝐨𝐫𝐟𝐮𝐥 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞𝐬: Identify brands that complement your culinary identity. Partner with those whose values and offerings align seamlessly with your restaurant's concept. 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐃𝐢𝐧𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬: Collaborate on unique dining experiences. Whether it's a themed pop-up event or a collaborative menu, engage customers with interactive and memorable culinary journeys. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐅𝐮𝐬𝐢𝐨𝐧: Leverage the power of social media. Create enticing content showcasing your partnership, encouraging followers to participate in polls, contests, or exclusive events. 𝐋𝐢𝐦𝐢𝐭𝐞𝐝-𝐄𝐝𝐢𝐭𝐢𝐨𝐧 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Introduce exclusive, limited-edition items. A special dish or beverage co-created with a brand can generate excitement, driving traffic and creating a sense of urgency. 𝐂𝐨-𝐁𝐫𝐚𝐧𝐝𝐞𝐝 𝐄𝐯𝐞𝐧𝐭𝐬: Host co-branded events or culinary workshops. This not only introduces your restaurant to a new audience but also provides a platform to showcase your culinary expertise. 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐃𝐢𝐬𝐡 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬: Craft compelling narratives around collaborated dishes. Share the story of the collaboration, the inspiration behind the dish, and the shared values that make it special. 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Align with brands that share your commitment to sustainability. Showcase eco-friendly practices in your collaborations, appealing to the growing demand for environmentally conscious dining. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Partner with influencers in the food and beverage space. Their endorsement can amplify the reach of your collaboration, attracting a broader audience. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Extend collaborations to community initiatives. Participate in local events, support charities, or engage in community projects, strengthening your brand's connection with the local audience. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐌𝐚𝐤𝐢𝐧𝐠: Utilize data analytics to measure the success of partnerships. Track customer engagement, foot traffic, and social media metrics to assess the impact and refine future collaborations. In the culinary world, brand partnerships are not just alliances; they are a fusion of creativity, shared values, and a dash of innovation. Bon appétit to a recipe for culinary success! 🌐🍴 #brandpartnerships #storytelling #culinarycreativity #recipeforsuccess #socialmediaforbusiness

Insightful article discussing the potential impact of branding strategies on the declining trend in wine consumption. It explores the hypothesis that branding might be a factor to the decline in wine consumption. It delves into various aspects of branding, such as the importance of differentiation, consumer perceptions, and the need for innovation to stay relevant in a changing market. Key Takeaways: ✅ Differentiation is Crucial // In a saturated market, the wine industry faces challenges in standing out. Creating a unique brand identity goes beyond the product – it's about storytelling, packaging, and the overall brand experience. ✅ Consumer Perceptions // Aligning branding with modern values is essential. Understanding and influencing consumer perceptions by highlighting sustainability, authenticity, and innovation can reshape how wine is perceived by consumers. ✅ Innovation in Branding // The call for innovation is loud and clear! Whether through digital marketing, influencer collaborations, or experiential campaigns, creative approaches can keep wine brands in the spotlight. ✅ Adapting to Changing Trends // Stay informed about trends shaping the industry. Be it the rise of online sales, the impact of health and wellness trends, or the demand for unique products, adapting branding strategies is key. Ride the Trend Wave! 🌊 #WineMarketing #BrandingTrends #WineIndustry

SENSORY MARKETING WITH A COLD STELLA ARTOIS Excited to share our recent collaboration with Kgalagadi Breweries Limited for the Stella Artois Let's Do Dinner experience! At 52 Sundays, we pride ourselves on crafting immersive brand experiences by blending various sensory elements. Through a fusion of visual displays, music, and ambient settings paired with delectable food and beer, we created a truly engaging atmosphere. Our event featured renowned local chefs Kabo Olesitse and Rachel Tlage, who curated an exclusive menu infused with Stella Artois beer. Their live culinary demonstrations offered guests a unique opportunity to savor exquisite flavors and discover the art of beer pairing. How did we apply sensory marketing with our client? Sight: From the moment guests entered, they were greeted by captivating visuals – from branded displays to elegant table settings – creating an immersive feast for the eyes. Hear: The ambiance was set with carefully selected music with the talented Mpho Sebina, evoking emotions and enhancing the dining experience with every note. Touch: From the smooth texture of the glassware to the cold glass of Stella Artois, every touchpoint exuded sophistication and hospitality. Taste: Renowned chefs Kabo Olesitse and Rachel Tlage delighted taste buds with their beer-infused culinary creations, transforming the act of dining into an unforgettable sensory journey. Smell: As guests mingled, the air was filled with enticing scents of flavorful dishes and the subtle aroma of Stella Artois beer, igniting anticipation for what was to come. Here's to pushing the boundaries of sensory marketing and creating moments that leave a lasting impression. Cheers to Stella Artois and many more immersive adventures ahead! #SensoryMarketing #BrandExperience #StellaArtois

https://lnkd.in/gnE8Cnzp This matters because...Igniting meaningful growth for restaurant brands in today’s crowded marketplace requires consistently communicating your brand value proposition to consumers. Giving diners the experience they crave. Reaching them before, during, and after dining.

Ever wondered why some pizzerias are beloved by their community? It all starts with the brand experience. Today, we're kicking off a series to explore this key ingredient to success in the pizza industry. Discover the secrets to making your brand shine by reading our article now! #pizzeria #restaurant #brand #branding

£37 Fish and Chips!!!! Now for me, it's a non-starter (or mains), but for others, it's appealing. That's the thing about brand positioning, its undeniable power in highlighting your unique value in your market and attracting the right customers. A Michelin-starred Lesson in Positioning At first glance, £37 for fish and chips might seem steep. But here's where brand positioning plays its part. Tom Kerridge isn't just selling a classic British dish; he's offering an experience steeped in the prestige and excellence of Michelin-starred dining. It's not about the dish; it's about the value and experience that his target audience attaches to it. Understanding Brand Positioning Brand positioning is about finding your unique spot in the customer's mind. It's how you differentiate yourself from the competition and communicate your unique value proposition. Attracting the Right Audience Just like Tom Kerridge’s fish and chips, your brand won't appeal to everyone - and that's okay. The goal is to resonate deeply with your target audience. Those who value Michelin-star quality won't balk at the price; they'll see it as a worthwhile experience. Keeping Covers Coming Back Effective brand positioning helps in building a loyal tribe - customers who believe in your brand's value and are willing to invest in it. These customers don’t just buy a product or service; they buy into an experience, a lifestyle. The Key Takeaway Whether it's fine dining or your specific industry, the principle remains the same: Understand what sets you apart, who your ideal customers are, and position your brand in a way that speaks directly to their values and expectations. Are you the Tom Kerridge of your industry? #BrandPositioning #MarketingStrategy #CustomerExperience

“Where should we go? …a familiar refrain… a seemingly innocuous decision that we all make on a daily basis; yet it’s the one that the hospitality industry forever relies on.” Some newsletters are an absolute delight to read, and Laura Jackson’s final instalment of Hoste was just that. It read as the last page of the most enviable, and passionately coveted, black book in London; spilling over with hot takes on all things dining. It also included a trends report published by Gemma Bell and Company which got me thinking. How can Hospitality maximise customer engagement outside of their usual locations? Let’s zoom into these two key trends: 🍽 1- Personal storytelling beyond the pass With social media, the culinary world has seen a seismic “democratisation of influence”. Reputation, recognition and access were once restricted by discerning critics. Now, the power is in a restauranteur’s hands. And crucially, that of their customers, whoever they might be. Hospitality is no longer dependent on top publications and awards. Venues can be flung into the limelight or gain cult status through a handful of customers with decent social followings. Or by collaborating with foodie social channels. Chefs and bartenders can write their own narratives and use social media to share their lives behind the scenes. How? - Video content  - Podcasts - Books and zines - Creative merch - Substack essays 🍸 2- Immersive experiences “Guests understand that a good meal is more than just putting food in our body but nourishing the mind as well.” - Numra Siddiqui, Empress Market Hospitality businesses need to stay ahead of the curve to survive. And that means getting creative with customer experiences. Blending the usual dining or drinking with the unexpected and immersive. Those who do this well understand they are operating a brand, just as much as a restaurant. They aim for raving fans, taking alternative routes to customer acquisition, tapping into other industries and wider cultural phenomena. But what ties their brand-building efforts together? Collaboration. Both new and established businesses are teaming up with partners across disciplines to create memorable offerings and new limited-edition products. How? - Restaurants are serving feasts in art galleries and department stores - Food writers are combining supper clubs with life drawing - Chefs are joining forces with comedy clubs in warehouses - Coffee shops are collaborating with fashion brands - Bars are hosting mixologists of cult status - Foodies are running popups in textile factories The possibilities are endless. -------- Have you been wowed by a recent dining experience? #hospitalitytrends #experientialmarketing #copywriting #brandstrategy #trends2024 #foodie #drinksindustry

The Power of Personalization: Beyond Stock Photos 📸 In today's saturated digital landscape, standing out amongst competitors is crucial for any restaurant brand. Gone are the days when stock photos and generic templates could captivate audiences. 🚀 As part of my ongoing series on "A Digital Evolution for The Sushi Bar," a passion project for my Digital Marketing II class at GBC, I'm excited to delve into the transformative impact of personalization and customization in attracting, acquiring, and retaining customers. 💼💡 In a world where consumers crave authenticity and meaningful connections with brands, leveraging custom visuals is paramount. These visuals not only differentiate your brand but also resonate with customers on a deeper level, reflecting the unique personality and essence of your restaurant. 🍣✨ But how do we become ingrained in consumers' minds and hearts? How do we achieve this level of engagement? The answer lies in personalization. People crave genuine connections, and they want to know the faces behind the brands they support. 👥💬 As part of my digital rebranding efforts for The Sushi Bar, I'm thrilled to unveil the culmination of this journey: my bespoke custom visuals. Crafted with care and attention to detail, these visuals serve as the visual embodiment of the restaurant's personality and ethos. 🎨🍣