Sawhorse Productions’ Post

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Excellent article on how major Hollywood film studios are leveraging UGC gaming platforms like Roblox to move the needle at the box office. This comes hot on the heels following our Kung Fu Panda 4 panel discussion at AWE last week. Our very own Nic Hill represented Sawhorse Productions alongside thought leaders Nicole Wilson Schlegel (NBCUniversal), Todd Lichten (Roblox), and Kaare Eriksen (Variety). 🎮 It's an exciting time for the entertainment industry, not only from a marketing perspective but also a transmedia POV. There are so many exciting creative opportunities to explore. This is just the beginning! 📰 Check out the article here: https://lnkd.in/gNAMTvh6 #Roblox #Sawhorse #AWE24 #metaverse #metaversemarketing #filmmarketing #boxoffice #kungfupanda #Innovation #LFG

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Adam Starr

High Stakes Business and Technology Lawyer | Representing Startups, Video Game Developers, Creators, and Innovators (posts ≠ legal advice)

2mo

Interesting article, thanks for sharing! I've seen first hand that my kid and his friends don't really watch tv anymore, and that video games is how they largely consume and learn about media, music, brands, etc.

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