Sawtooth Software’s Post

Our next free webinar is right around the corner! Join us next week for a one-hour discussion with expert marketing research statistician, Matt Hilburn, MStat. With over 15 years of experience working with Fortune 100 companies and nonprofits and a Master’s in Statistics, Matt is a pro at translating complex data into actionable insights. 💬 Best Practices for Survey Research 📅 Thursday, October 24, 2024 @ 12:00 PM ET In this webinar, Matt will cover: • Crafting engaging, purposeful survey questions • Techniques for reducing bias in your surveys, including quality checks, and pre-testing • Designing surveys with analysis in mind • Effective analysis of open-ended questions Whether you’re just starting out or looking to fine-tune your skills, this session will provide essential strategies for creating impactful surveys that deliver reliable insights. 🎟 Register to save your spot now: https://lnkd.in/grsd9tUi #SawtoothWebinars #SurveyResearch #MarketResearch

Am packing my bags to fly home from our Sawtooth London Preference Modelling Event, brilliantly co-hosted by Ipsos. A key message we took there was: Sawtooth is your DIY solution for ALL your general survey needs...and we also know a little something about conjoint and MaxDiff 😉 38% of our customers exclusively use Sawtooth for all their general survey research needs 💪. You don't have to subscribe to multiple survey platforms. Let's talk about how you can use Sawtooth for everything you do 💡! Next training opportunity for conjoint/MaxDiff with Sawtooth is January 24-26 in Orlando, Florida ☀ . For more info on that event or to enroll, visit: https://lnkd.in/gqV_4xkE #maxdiff #sawtoothsoftware #conjointanalysis #surveyresearch #quantux

Missed our recent webinar on measuring price sensitivity using conjoint analysis? Sawtooth President & CEO, Bryan K. Orme, joined James Pitcher from GfK - An NIQ Company in sharing detailed insights on pricing research best practices, handling complex pricing designs, and comparing conjoint studies with real sales data. 📺 Watch the full webinar on-demand and explore our upcoming sessions here: https://lnkd.in/g7San5d6 #SawtoothWebinars #PriceSensitivity #ConjointAnalysis #MarketResearch

Thanks to the expert speakers and all who joined us—your engagement made the event a great success! We look forward to seeing how the insights from our Preference Modelling Workshop with Ipsos UK shape impactful strategies.

The 2024 Sawtooth Software Conference Proceedings are now available for FREE! The proceedings provide a rich collection of practical insights and solutions from expert researchers across various industries. Covering topics like AI in research, pricing strategies, experimental design, and conjoint analysis, there's something for researchers at every level. Here are just a few topics covered: 🔬 Humanizing surveys with LLMs for deeper insights 🎣 A guide to catching cheaters in survey data 👁 Enhancing conjoint experiments with eye tracking 🤖 AI-driven sentiment and topic modeling 🛒 Immersive e-commerce replicas for market research Dig into the latest research by downloading the full proceedings found at the bottom of this page: https://lnkd.in/gidypFGr #SawtoothConference #MRX #MarketResearch #SurveySoftware

Curious about how Blizzard Entertainment enhances player satisfaction and informs game development decisions? 🎮 Check out our latest blog post on MaxDiff methodology and its applications in the gaming industry. Dive into real-world examples and expert insights from Hasan E., Global Research and Consumer Insights Manager at Blizzard. 📊 Sawtooth🤝Blizzard: https://lnkd.in/gx4GXEc9 #MaxDiff #MarketResearch #GamingIndustry #SawtoothSoftware #BlizzardEntertainment 

Introducing SPSS File Export in Discover! 📈 SPSS is one of the most widely used file formats in the market research industry, making this update a powerful tool for analysts and researchers. Whether you’re conducting general surveys or leveraging advanced techniques like MaxDiff and conjoint analysis, Discover offers the flexibility you need. 🚀 Test out Discover for free: https://lnkd.in/g8vX8xXQ #SawtoothSoftware #SawtoothDiscover #MarketResearch #MRX #QuantUX 

🚨 Last chance to register! 🚨 With Bryan K. Orme’s 100+ published articles, and James Pitcher’s 15+ years of statistical consultancy for global brands, this is a must-attend session for anyone looking to sharpen their pricing strategy and learn more about conjoint analysis. Join them tomorrow at 12:00 PM ET for a powerful, one-hour webinar on why pricing research is crucial—and how to get it right. 👉 Register now: https://lnkd.in/gJgKJjET

Our next free webinar is just one week away! Join Bryan K. Orme, President of Sawtooth Software, and James Pitcher, Global Marketing Sciences Lead at GfK/NIQ, for an in-depth discussion on using conjoint analysis to measure price sensitivity. 💲 Best Practices for Measuring Price Sensitivity 📅 Thursday, September 26 at 12:00 PM ET This webinar will include: • How many choice tasks are necessary for pricing research • Display strategies for consumer-packaged goods research • Tips and tricks for handling complex pricing schemes • Different approaches to calculating and reporting price sensitivity • Real-world comparisons of conjoint studies with actual sales data 🎟 Save your seat here: https://lnkd.in/gJgKJjET #SawtoothSoftware #ConjointAnalysis #MarketResearch