Sayam Jain’s Post

This company received a 100 crore valuation but with a condition! Adil Qadri, a modern Attar brand featured on this season of Shark Tank, secured funding of 1 crore from Shark Vineeta Singh. The main issue with traditional Attars is that they don't come in fancy bottles and also lack consistency in their fragrances. Adil Qadri addressed this by creating unique, long-lasting, modern, and premium-packaged attars. Adil Qadri sells 90% of their products online, and they are the best sellers in the Attar segment, on Amazon and Flipkart both. They recently launched their own line of perfumes as well. The company is spending 40% of its sales revenue on performance marketing, which is rapidly increasing their revenue but it is also increasing their losses. The company is accumulating a significant amount of debt. Shark Vineeta gave them a conditional offer, stating that the company needs to slow down its growth pace and stop burning money to reduce its debt. The founder has enlisted micro-influencers for brand promotion; however, he has discovered that promoting the brand using his own face yields better returns, as the public perceives him as more relatable. Overall, the marketing strategy seems well-rounded, combining social media marketing, influencer partnerships, and personal branding to effectively promote the company's products. Share this now with all your entrepreneur and marketing expert friends! And for more such viral-worthy information, keep connecting with Viral Kara Do! Adil Qadri Shark Tank India #perfume #fragrance #business #marketing #viralkarado

Diversifying our product offering helped us make 6.4 Cr in revenue in ‘23. I met Arjun Vaidya last year — someone who has a lot of experience growing brands in the Indian market. We were chatting in his BKC office, when I told him about Kalmin Ross and our positioning in the premium men’s shirts segment, with products ranging from Rs. 2500-4000. That’s when he asked me a question: ”Very selective people in India will buy shirts that are that expensive. Why not open up your market size by entering a more affordable segment?” Those words stuck with me. I discussed this with my team, and we thought it made sense to diversify our offering as well. A few months of R&D later, we launched our line of affordable premium men’s shirts. While we continued selling our higher end products with the best quality money could buy, the new range was value-centric while maintaining a premium wearing experience. We introduced 12 models in the sub-2000 range, and were curious to see the response from our TG. To our surprise, they ALL sold out! We were glad not only because this was a great financial move, but also because it helped us extend the Kalmin Ross experience to many more people. These loyalists at an entry level will graduate to the higher tier of products eventually, which will help us grow our brand in the future. This was a great decision overall, and just goes to show that most Indian customers have only one priority — value. Keep value at the forefront while building your brand, and you’ll be destined to succeed. #entrepreneurship #startupecosystem #growthstrategy

I went from, “I need to get this.” To, “What is this?” Founders, Recently, I went to a store. I saw a product’s vibrant packaging. Naturally, I wanted to check it out. I picked it up to check the ingredients. To my disappointment, It was in a language I didn't understand. My thoughts at that time: “What does this mean?” “Where did the product originate?x “Why is it available in India?” “Did this brand really want to sell here?” ➜ APPARENTLY NOT. Why? 🫴 Not Optimised for Indian Consumer Base A good example of: “How not to sell globally?” To sell globally you need to: 1. Respect local ways, sell more stuff. 2. Fit in, stay relevant, make cash. 3. Stand out, beat the competition, win. 4. Follow rules, avoid legal headaches. 5. Know buyers, sell what they want. 6. Talk their talk, sell faster. 7. Save cash, make stuff nearby, faster. 8. Be cool, impress folks, sell tons. 9. Be safe, adapt, dodge disaster. 10. More sales, bigger wallet, happy business. Be aware of them now and thank me later! Follow me 🫴 Varun Hiryur and learn to crack your Brand Strategy! I'm here at 10:30 a.m.! Like what you read? React 🤯 Comment 💬 Repost ♻️ P.S.  Did you find a product like this? #agc #brand #founder #cofounder #brandstrategy #brandingtips #scaleyourbusiness #stratosphere #global

“The only way to do great work is to love what you do.” This quote perfectly captures the essence of Mr. Sunil Pathare, Chairman and Managing Director of VIP Clothing Ltd.! 🚀 At the tender age of 21, he took charge of the international business department at VIP Clothing, setting the stage for a remarkable career. Today, VIP is a global sensation, making waves in over 15 countries! Sunil Pathare’s visionary leadership has been the driving force behind VIP Clothing’s success. An entrepreneur at heart, he pioneered the concept of innerwear business in India. His expertise spans Marketing, Production Operations, Sales, Finance, and Advertising, showcasing a diverse skill set that propels VIP to new heights. VIP Clothing’s triumph is no accident—it’s a result of a clever strategy guided by the three C’s, as per Sunil Pathare: - CONSISTENCY: From digital to offline touchpoints, VIP maintains a constant connection with its audience. The brand’s messaging resonates universally, creating a seamless blend across platforms. CLARITY: VIP Clothing communicates with precision, ensuring that every message is powerful, concise, and crystal clear. Their brand voice stands out in a crowded market. CHARACTER: Humanizing the brand is VIP’s forte. Regular interactions with customers, listening to their needs, and engaging with them reflect the brand’s commitment to building a genuine connection. These strategies have propelled VIP Clothing into the hearts of consumers, establishing a robust presence across India, including 5 Exclusive Brand Outlets in Mumbai! Even as an established brand, the alertness of Sunil Pathare’s leadership team is unwavering. Launching new stores is a testament to their continuous commitment to innovation and excellence. Sunil Pathare, you are an inspiration, and VIP Clothing’s journey under your guidance is nothing short of phenomenal! CA Aayush Laddha #inspiringleaders #leadershipexcellence #legacybuilder #entrepreneurialmindset #motivationoftheday

👑 𝐎𝐧𝐜𝐞 𝐚 𝐛𝐫𝐚𝐧𝐝, 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚 𝐛𝐫𝐚𝐧𝐝 ⌛ Think back to 1981- Bell bottoms ruled, Amitabh Bachchan was the ultimate superstar, and conquering the open road meant a Bajaj, Rajdoot, or a classic Fiat Padmini. 🎯 Today, only one of these brands thrives. The others? Faded memories in a rapidly evolving market. ♨ This isn't just nostalgia; it's a reminder: 𝐁𝐫𝐚𝐧𝐝𝐬, 𝐧𝐨 𝐦𝐚𝐭𝐭𝐞𝐫 𝐡𝐨𝐰 𝐢𝐜𝐨𝐧𝐢𝐜, 𝐜𝐚𝐧 𝐛𝐞𝐜𝐨𝐦𝐞 𝐡𝐢𝐬𝐭𝐨𝐫𝐲 𝐢𝐟 𝐭𝐡𝐞𝐲 𝐟𝐚𝐢𝐥 𝐭𝐨 𝐚𝐝𝐚𝐩𝐭. 💡 The journey of these brands offers valuable insights into the world of branding, innovation, and adaptability. 🔝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: 📌 While you may invest in popular brands today, their creativity and adaptability will define their long-term success. 💯 Consumers constantly face new choices and evolving preferences, and habits change over time. 🆕 Therefore, as an investor, always pay close attention to the creativity and innovation they bring to their product line. ✔ 𝐁𝐫𝐚𝐧𝐝 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐢𝐬 𝐚 𝐫𝐚𝐫𝐞 𝐜𝐨𝐦𝐦𝐨𝐝𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐜𝐚𝐧 𝐛𝐞 𝐦𝐨𝐫𝐞 𝐯𝐨𝐥𝐚𝐭𝐢𝐥𝐞 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞 𝐬𝐭𝐨𝐜𝐤 𝐦𝐚𝐫𝐤𝐞𝐭.🏃♀️ 📢 So what brands do you think are timeless? For me it would be Britannia, Titan, Apollo Hospital. 💻 Follow Isha Jain for gaining such interesting insights. PS: Picture Credits Unknown #brand #investing #consumerbehavior #trends #marketinginsights #creativity

In the Shark Tank India Era, India is witnessing a surge of start-ups and homegrown brands. Some provide a very unique value proposition, mostly being functional and often easy to replace with a competing discounted product. However, for a brand or service to generate real brand equity & loyalty, they must understand the importance of brand-building, and creating an emotional connection over deep discounting and short-term spike in sales. The longevity of a brand’s equity is achieved by the following: 1. Identifying a brand Archetype and staying true to it 2. Defining your brand narrative and messaging 3. Curating & Creating offline and online brand experiences 4. Ditching herd mentality and saying NO to ensure you stay on brand, no matter how trendy or topical something is 5. The emotion it evokes pre, during and post-purchase in a consumer or customer 6. Brand recall within a non-user base 7. Engaging with your consumer and customer base post-purchase And many more. In short, your brand is a value proposition. Invest in it and reap the benefits today and tomorrow. “If people believe they share values with a company, they will stay loyal to the brand.” - Howard Schultz Starbucks #brandmarketing #strategicbranding #startupindia

𝐇𝐨𝐰 𝐭𝐨 𝐒𝐭𝐚𝐲 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐢𝐧 𝐚 𝐒𝐚𝐭𝐮𝐫𝐚𝐭𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭. . . In today's saturated markets, staying ahead of the competition requires more than just offering a good product or service. As the Founder and CEO of Bakka Luggage Industries LLP (Bakka Bags) and Maharashtra State President of Rifah Chamber of Commerce and Industry, I've seen firsthand the challenges that businesses face. Here are a few strategies to help your business thrive: 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀𝗹𝘆: Constantly evolve your product to meet the changing demands of the market. Innovation can set you apart in a crowded space. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Superior customer service is a key differentiator. Satisfied customers not only return but also advocate for your brand. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Utilize social media, SEO, and other online tools to reach your audience effectively. In a saturated market, visibility is crucial. 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗞𝗲𝘆: Stay flexible to market trends and be willing to pivot your strategy when necessary. Success comes to those who can adjust swiftly. 𝗕𝘂𝗶𝗹𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Collaborating with other businesses and industry leaders can open new avenues for growth and opportunity. 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝘀𝗮𝗹𝗲𝘀: Outbound sales are crucial in a saturated market as they allow businesses to proactively reach potential customers, differentiate their offerings, and build personal connections. It helps generate new leads, create brand awareness, and maintain a competitive edge by targeting specific prospects that inbound strategies may not capture effectively. By implementing these strategies, businesses can not only survive but thrive in even the most competitive markets. #DrAslamAlig #Leadership #BusinessGrowth #Innovation #Entrepreneurship #BakkaLuggage #RifahChamberOfCommerce #BakkaBags

Profitable Bootstrap Company with a 200 Crore valuation! Yes you heard it right! In a very recent episode of Shark Tank, a Luggage bag manufacturing company, namely Nasher Miles grabbed everyone's attention when they managed to secure an All-Shark deal. The company's USP stands firm at combining quality with fashion. Therefore, Nasher Miles emphasizes a lot on vibrant designs and couples it with a life time warranty on majority of their hard luggage. Nasher Miles is a digital-first brand brand using the latest cutting edge technology to it's best leverage in order to enhance their product quality and customer experience. The company's advanced technology-driven approach includes inventory management, order management systems, sophisticated forecasting techniques, and responsive 24/7 customer support. The marketing strategy of Nasher Miles is equally vibrant - to cater to a wider spectrum of audience, they have also introduced a kids luggage range called the 'Tic-Tac Toe'. Therefore, we can say that the marketing strategy of Nasher Miles is a very unique blend of brand niche, diversity, technology and adaptation to evolving consumer behaviours. Share this with all your entrepreneur and marketing expert friends! And for more such viral-worthy information, keep connecting with Viral Kara Do! #sharktankindia #business #marketing #viralkarado

Minimalist's performance in FY24 highlights the rapid growth potential of India's direct-to-consumer (D2C) beauty market. Achieving a remarkable 89% revenue growth and doubling its profits, Minimalist is setting benchmarks for operational scalability while navigating rising costs. Key financials show a balanced approach between aggressive growth and sustainable profitability. Despite the company’s rising advertising spend and material costs, its profitability more than doubled to Rs 10.83 crore, reflecting solid operational execution. The EBITDA margin of 4% and a return on capital employed (ROCE) of 9% demonstrate efficiency, although the company's heavy reliance on advertising — 35% of its total budget — suggests a competitive push in a crowded market. Interestingly, Minimalist’s ability to generate Rs 1 of operating revenue with a near-break-even expense (Re 0.95) indicates disciplined financial management, even as total costs surged by 84.1% last fiscal year. Yet, with a cash reserve of Rs 30.27 crore, the startup has room to navigate market shifts, despite potential fundraising needs which may impact margins. While the brand has shifted its focus towards skincare, key challenges remain, particularly in maintaining profitability while growing. A significant portion of ownership still lies with the co-founders Mohit and Rahul Yadav (62%), which reflects a strong internal alignment with long-term goals, but external investor demands could reshape growth strategies. As Minimalist continues its upward trajectory, how it manages costs, market pressures, and potential dilution from future fundraising will be critical in determining whether it can maintain its competitive edge and solidify its place among India's top D2C brands. Vandana Tolani #D2C #Minimalist #RevenueGrowth #StartupSuccess #FY24 #ProfitDoubling #Skincare #Entrepreneurship #BusinessGrowth

Every successful brand journey starts with a clear vision and unwavering dedication. At FK Ventures India Pvt Ltd, we're committed to redefining the retail experience with our diverse portfolio of brands under KYKA. From clothing to perfumes, jewelry, sneakers, and more, each brand reflects our passion for quality and innovation. 👗 Today, let's talk about the essence of brand building. It's not just about creating a logo or a catchy slogan; it's about fostering a deep connection with your audience. Authenticity, consistency, and customer-centricity are the cornerstones of building a strong brand identity that resonates with consumers. 💼 As entrepreneurs, we understand the importance of staying agile in a dynamic marketplace. That's why we continuously innovate our products and services to meet evolving consumer needs and preferences. From manufacturing processes to marketing strategies, every aspect of our business is geared towards delivering exceptional value to our customers. 🚀 Join us on this exciting journey as we strive to make a meaningful impact in the retail industry. Together, let's build brands that inspire, empower, and delight! #BrandBuilding #RetailInnovation #Entrepreneurship #FKVentures #KYKA #RetailIndustry #Innovation #CustomerExperience