SBC News’ Post

Deputy CEO of iGP Jovana Popovic Canaki spoke to our very own James Ross at the SBC Leaders Summit at SBC Summit in #Lisbon to discuss #expansion and #scalability 📈 🗣️ “The ambitions of iGP are very high. Our product pipeline is extremely big, from crypto solutions to the iGaming Deck gamification layer, the modernised front end and new markets. 🗣️ “[However], the most important part is scalability, we want to find a way to increase that. Today we are probably in the hundreds for sites and brands and we want to be in the thousands.” Check out the full interview below, and the write-up here 📝 ➡️ https://lnkd.in/et4db-zk

Sportsbet.io, a sportsbook by Yolo Group, aimed to be a “fun, fast, and fair” platform in the competitive market in its launch eight years ago. The brand has since quickly formed sports partnerships and embraced digital currencies to attract a new generation of players, continually seeking innovation. At SBC Summit in Lisbon, SBC News spoke with Alex Haig, Director of Sportsbet.io, about the brand's strategic journey and its plans to maintain a competitive edge. https://lnkd.in/e2RKgtxV

🎙️ The latest episode of Digital Footprints fascinating podcast series Footprints in the Market is out now, and episode three sees Martin Calvert, Marketing Director at ICS-digital join Sharon McFarlane to discuss the latest in iGaming Trends 📈 Sharon and Martin discuss multilingual SEO strategies, the impact of Google’s updates on SEO and why operators shouldn’t follow the crowd when it comes to entering newly regulated markets 🌎 They also explore the most effective link building strategies and and share actionable insights to help you stay ahead of the curve ⏩ 📺 Check out the full episode here ➡️ https://lnkd.in/eEwJyK8c 📝 And the write up by Christian Lee here ➡️ https://lnkd.in/eQYhV8gV

GR8 Tech is striving to "unlock the whole igaming business potential" within Africa for its clients, as shared by CEO Evgen Belousov, MBA at the recent SBC Summit in #Lisbon Key quotes 🔑 🗣️ “At the moment, our ambition for Africa is that we will do our best to unlock the whole igaming business potential for our existing clients there,” 🗣️ “One might think that to have so many things covered by a single provider could be a bottleneck for the business, but in our case, it rather enables our clients, giving them a streamlined, convenient, and easy-to-use ecosystem.” 🗣️ “We have geo macro regions where we invest lots of our time and money. Several Asian countries are one of them because they’re quite different and the product gap is huge,” 🗣️ “There’s a different mentality and mindset of the players, so we really invest a lot to prepare our product for countries such as India, Japan and so on and so forth.” 🗣️ “It’s a competition. It’s a very tough global market. You have to have a perfect team to be able to compete and to win.” Full interview and writeup by Craig Davies

There’s more to India’s igaming market than meets the eye and challenging assumptions is the only way to build sustainable growth, says Already Media CEO Alina Famenok 🔍 Key quotes 🔑 🗣️ If you were to split all markets into three tiers – mature, emerging and early stage – when we started out in India four years ago, it was very much a Tier 3 jurisdiction. Over that time, it has progressed so rapidly, I’d now place it in the second tier, alongside markets like Brazil. 🗣️ That’s attracted a lot of interest from across our industry, but I’d argue most of this interest remains rather uninformed. 🗣️ We are seeing a diversification of product offering across sports, casino and skill games that’s leading to a more robust market. 🗣️ Virtual sports, particularly eCricket, are among the fastest-growing categories 🗣️ The Pro Kabbadi League is opening up opportunities for betting around the ancient sport. And traditional Indian games like teen patti can also be a strong product from both an acquisition and engagement perspective 🗣️ New users acquired during the IPL tend to have a very different profile to those acquired throughout the rest of the year 🗣️ It isn’t uncommon to see operators now paying upwards of $30 per user in the country. 🗣️ Firstly, Indian English is quite distinct from American or British English. That’s why we’ve invested heavily in on-the-ground content personnel in India 🗣️ Localising to these audiences represents a huge opportunity. Remember, the sheer scale of the country means that languages are spoken by huge swathes of potential customers 🗣️ The opportunities are there, but India isn’t a walk in the park Full article in the comments 👇