Today is an exciting day.
Today, we’re announcing the launch of Nearbound and the Rise of the Who Economy.
Almost two years after introducing the nearbound concept in front of the crowd at Partnership Leaders Catalyst event, we’re expanding and explaining it in a new level of depth.
When we initially partnered with Jared Fuller and Isaac Morehouse, I hoped that together we could unlock new ways of thinking and operating in the market.
We’ve done that successfully with content like the Nearbound Sales Blueprint, the Ultimate Partner Manager Library from Sales, and the Nearbound Summit.
But we wanted to take it even further with a book.
Jared Fuller, my friend and colleague, spent hundreds of hours reflecting and capturing his years worth of B2B learnings.
A mix of stories, tactics, strategies, and data-backed details, the ideas in this book will force hard conversations internally and externally.
I believe partnerships can and should be an activation lever that is directly embedded in the momentum that is already present throughout the company—marketing, sales, success, product, and ops.
Nearbound is how you tap into your ecosystem, and we hope this book will help you become the hero of your company.
I’m excited to kick off the next chapter! Watch the launch live here - https://lnkd.in/ghzGBNDD
And get the book on Amazon!
https://mybook.to/YFmR3v