Schilling Cider reposted this
Thanks to Eric Phillips and Colin Schilling for sharing the news with us, and Jordan Driggers for writing! Yesterday, Craft Business Daily broke news that Schilling Cider is jumping into the hard lemonade fray with Schilling Hard Lemonade, but they believe they have a true point of difference: a fruit (apple wine) fermentation base. Check out the colorful pic below. Key facts: They want to signal premiumization in the space. The “goal” is to price six-packs of the new lemonades on the shelf for a dollar more than the category leader. Schilling Hard Lemonade will pilot in a West-Coast centric area, before potentially scaling to the producer’s 20-state footprint. The larger craft cider company is posting up best-in-class trends. A top 10 craft brand family in the Circana West region, Schilling is actually “zagging” where the larger industry is seeing potholes: While April was a rocky month for many big brewers (indeed, some sources have joked that they are going to make t-shirts emblazoned, “Easter Shift”), that month ended as Schilling’s second-best sales month ever. The company grew volume by 34%, outpacing its annual growth rate of 25%.
Love Schilling Cider so took a chance while at the store. Very happy I did!
National Accounts Manager
4moThis could be huge- Alcoholic lemonade is a style/category basically untouched(excluding RTD and seltzers)