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In life sciences, AI and machine learning (ML, a sub-field of AI) are making waves across the industry, from drug discovery to marketing. So, what does this mean for creating and managing promotional material? “AI seems to be everywhere now. Looking around at some of the claims, it also seems to be able to do just about anything,” says Mike Baird, Director of Product Management at Schlafender Hase. “But, particularly in the pharma space, we know that’s not quite the reality. The potential, however, is enormous, and this is currently being recognized across industry and by regulatory bodies."

Regulatory Tools: Revolutionizing Promo Review

Regulatory Tools: Revolutionizing Promo Review

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