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Schwartz Media Strategies, Public Relations Counselors, President

Developers look to redefine “mixed use” for LA buyers: Larry Green, David Reuben Jr. and Hana Cha discuss creation of lifestyle bubbles, as reported by Kari Hamanaka for The Real Deal #LosAngeles mixed-use projects are growing up. Some even have big ambitions to become the next city centers as they address evolving lifestyles. That was the theme from a trio of experts on Thursday’s “Mixed Use is Coming to L.A.” panel, part of The Real Deal’s LA Real Estate Forum at the Beverly Wilshire. For Cain International’s One Beverly Hills — a 17.5-acre project that includes the Beverly Hilton, Waldorf Astoria and Aman Hotel Residences & Club —the bubble is #BeverlyHills. “Beverly Hills we think is probably the best bubble on the planet,” says Cain’s Larry Green, who heads up development and operations for the project. “It’s all about that sense of safety, #security and #amenities that you have, all in a very walkable environment.” “The new concept of #mixeduse in L.A. is the sense of appreciation that there is this community that is built in its own ecosystem that’s just so much more than what you get in your house or in your condo,” Hana Cha explains. Amir Korangy Stuart Elliott Hannah Kramer Keith Larsen Katherine Kallergis Lidia D. Francisco Alvarado Ross Fox Katherine Murray Jonathan Goldstein Lauren Eckhart Smith Maddy Berry Schwartz Media Strategies

Developers look to redefine “mixed use” for LA buyers

Developers look to redefine “mixed use” for LA buyers

therealdeal.com

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