Sciative - We Price Right’s Post

Transcript

When I talk about competition intelligence in the digital first retail in India, how do you want to somewhat sum this whole thing up? There are two, three points of each other where I really would want to first thing is always study the consumer behavior. I think that data helps a lot not only in launching your products in the market to get the market validity but also what kind of product you are launching in the market, is it needful or not? What is the context, what are the scenario and why people will use it. So I think that is a very consumer behavioral studies very main thing for competitive. Intelligence, second thing is always learn from your direct, indirect competition competitors, but never miss your customers. I think customer data is also very important and their behavior, customer behavior, their buying behavior, I think this is very important point.