"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames
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Is an app that becomes a campaign talking point past its prime or ripe for further growth? Normally by the time Congress is paying attention we've moved on to the next thing. Yet, it's more than likely that the app will experience another surge in growth this year ... despite the surmounting challenges against it. #TikTok #Marketing #DigitalMarketing
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How Does the Instagram Algorithm Work in 2024? The Instagram algorithm represents the set of rules and calculations used by Instagram to determine the order and priority of content displayed to users on their feeds, Stories, and other sections of the platform. This algorithm aims to present users with the most relevant and engaging content based on their behavior, preferences, and interactions on the app. #instagramupdates #socialmedia #socialmediastrategy #instagramupdates2024 #socialmedia2024 #instagram2024 #instagramtips #branding #instagramalgorithm2024
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Client Partner at X
1moI can vouch for that and for the incredible job Dana’s team are doing!