Assistant Athletics Director of Communications and Operations at the University of Maryland Eastern Shore
Following along with the ongoing NCAA Convention panels and sessions, there are some invaluable lessons to gained. From the NIL session hosted Thursday afternoon with a handful of current and former collegiate student-athletes that have participated in NIL opportunities, I have a few takeaways: • Student-athletes can and should review the available applications to find opportunities in NIL marketplaces, and not shy away from spreading their profile and brand across a multitude of these applications. • Understand the contracts and deals you are pursuing, particularly in differentiating exclusive and non-exclusive deals and partnerships. • There is a need to dispel the myth of the get rich quick idea of NIL deals when the deals can be the difference between continuing education while competing as a student-athlete. An NIL deal for athletes can be the matter of being able to pay for books or “ordering queso at Chipotle.” • For student-athletes, NIL deals can expand beyond the immediacy of a financial benefit while still enrolled in school. There are additional opportunities to establish connections following the completion of a degree. I highly recommend giving this session a listen, but also checking out the additional sessions on the NCAA's page below: #ncaa #nameimagelikeness #collegesports #sports
Assistant Athletics Director of Communications and Operations at the University of Maryland Eastern Shore
9moFor anyone interested in specifically the NIL panel discussion, the link is here: