Small Business and Startup Attorney | Fractional General Counsel | Risk Management | Technology and Law | Fintechs | Privacy, Cybersecurity and AI | CIPP/US | US Army Veteran
The FTC, citing a US Senate report, directly warned five of the largest online tax preparation firms against sharing consumer data with online advertisers without consumer consent. It's worth noting that Google and Meta's protocols for filtering sensitive consumer data were deemed "ineffective" in the report. From the article: "'Tax prep firms were “stunningly careless” with customer data, the report said. Big Tech firms “also appeared to act with stunning disregard for taxpayer privacy — failing to provide full and complete information about how they would collect taxpayer data, and what they did — or are doing — with it once it was collected,” the report said. It noted that while both Meta and Google pointed to filtering systems they use to prevent sensitive taxpayer information from being collected by mistake, “these filtering systems appeared to be ineffective.'” #privacy #privacypros #privacylaw #adtech #martech #ftc #meta #google
