Chart from Bespoke Investment Group showing how an investor would do from inception if they only owned the S&P 500 ETF (SPY) after up days and after down days. According to their research, the cumulative percentage change in price since inception was 16.7% after only up days and 785% after only down days. In order to get the long term return for the market, investors have to be able to keep their emotion in check when the markets are down and to stay invested. #sp500 #downdays #updays #returns