Co-Founder @StrawberryFrog, @MachWon, @Inplural, best selling author of Uprising, and Activate Brand Purpose, Mentor.
I’ll enter the New York Festivals Purpose Awards any day of the week. A business with purpose is great. But what’s even greater is the purpose of business: To benefit the world around us. That’s not altruism. It’s interdependence. Because what’s good for people, for the environment, for ecosystems, for communities —that’s good for business. We’ve forgotten that, somewhere along the way. And it’s time to remember. Our chaotic, unpredictable world needs help now more than ever. And business has more power to influence positive change than any government, any NGO, any grassroots campaign. Purposeful business practices, acting ethically, focusing on sustainability—these aren’t add-ons. They’re integral to the bottom line. Business can make money by solving the world's problems. I focus on logic and magic. And mainstreaming sustainability across audiences. Not just to create a business with purpose. But because the greater purpose of business ACTIVATED is everything. #creativitymatters New York Festivals Scott Rose #purposedrivenleadership #purposedrivenmarketing #brandpurpose #creativeawards #creativity
The Purpose of Purpose - A manifesto from our NYFA 2024 Purpose Executive Jury Chair Scott Goodson, CEO of StrawberryFrog. Submit your transformative work that benefits both society and business by April 5th. The 2024 Purpose Executive Jury: Scott Goodson Suzana Apelbaum Angelique Bellmer Krembs Destiny K. Chambers Andreas Dahlqvist Hajj Flemings Gian Carlo Lanfranco Lindsay Harris Jamie June Hill Joel Holtby Adam Kerj Peter Figge
Founder + Creative Chair, OBERLAND | AdAge Purpose-Led Agency of 2024 | AdAge Small Agency of the Year | AdAge Agency to Watch | Intersection of Business + Creativity | Educator
6moGOT THAT RIGHT, SCOTT.