Scott Jorgensen’s Post

View profile for Scott Jorgensen, graphic

Founder | Board Member | ex-Salesforce

Breaking the Cycle of Corporate Pandering: Make a Genuine Social Impact Last week, Jon Stewart delivered a powerful critique on The Daily Show about the superficial nature of corporate Pride campaigns. Highlighting examples of hollow gestures from major brands, Stewart called for a shift towards authenticity and transparency. At ScaleWith this we couldn’t agree more. Our mission is to help companies move beyond performative allyship and make real, lasting contributions to social causes. It’s time for corporations to stop the cycle of pandering and start making genuine impacts that benefit communities and align with their core values. Here are three key takeaways from Stewart’s commentary that resonate with our approach: 1. Authenticity Matters: Customers and employees can see through superficial gestures. Real impact comes from consistent, genuine efforts. 2. Long-Term Commitment: Support should extend beyond high-visibility periods. Sustained contributions are crucial for meaningful change. 3. Transparency and Accountability: Companies must be transparent about their efforts and outcomes, ensuring they remain accountable to their commitments. At ScaleWith, our tools are designed to help businesses track and report their social contributions, making it easier to maintain authenticity and accountability. Let’s make corporate social responsibility more than just a marketing tactic. Together, we can make a real difference that’s profitable and purposeful. #CorporateSocialResponsibility #Authenticity #SocialImpact #JonStewart https://lnkd.in/gYvCFxKT

The Daily Show - June 10, 2024 - Monica McNutt | Comedy Central US

The Daily Show - June 10, 2024 - Monica McNutt | Comedy Central US

cc.com

Yoni Sarason

Business and product strategy, innovation and transformation, executive engagement, cross-functional pre-sales program and project management (>$90M influenced ACV)

7mo

Scott - do you see the potential for Scalewith to help make 'externalities' measurable and relevant for the market in ways that could shift how companies actually behave?

Like
Reply

To view or add a comment, sign in

Explore topics