Scott Megur’s Post

View profile for Scott Megur, graphic

COO @ EIG PERSONAL CARE | 30 years in manufacturing | EO SOUTH FLORIDA MEMBER

Beauty enthusiasts, it's time to get excited! Our friends at Circana.com have shared some incredible insights into the beauty world's latest trends and triumphs. Here's what we learned: Makeup lovers, rejoice! Despite a slight dip in the mass market, the prestige makeup category saw a solid 5% growth. And for all you lip balm aficionados out there, you'll be pleased to know that balms and oils took center stage with a whopping 26% increase from last year. Artistry brands also stole the spotlight as the largest and second-fastest-growing segment in the makeup category. Skincare is making moves and might just steal the spotlight from makeup this year. With a stellar 10% growth in the prestige lane and a respectable 4% in mass channels, skincare is flexing its muscles. Clinical brands are leading the charge, with body sprays and facial serums stealing the show as top gainers. Haircare saw an impressive 11% growth, with prestige brands leading the charge. Celebrity brands turned heads with a jaw-dropping 64% surge. And products for thinning hair, scalp care, and heat protectants are having a moment, with sales soaring between 13% and 25%. Fragrance fanatics, rejoice! The fragrance category spritzed its way to a delightful 13% growth in the prestige lane. Luxury fragrances stole the show, growing at double the rate of prestige overall. And gift sets are having a moment, with a 22% swell in popularity. There's still plenty of excitement in the air, from trendy new brands to fresh product launches. With Mother's Day, Father's Day, and summer fun on the horizon, there's no doubt that beauty products will continue to be at the top of everyone's wish list.🌟

  • No alternative text description for this image
Johanne Lauktien

Strategic Sourcing and Procurement Manager | Supply Chain Expert

3mo

Love this

Like
Reply

To view or add a comment, sign in

Explore topics