Scott Parsons’ Post

Often asked, “What Makes an Ideal Sponsorship Partnership?” For me, a perfect example is how some Banks approach festivals and events sponsorships. It’s not just about logos and branding, it’s about embedding their services into the event’s structure, creating seamless experiences and real value. Take cashless festivals for example, the sponsor provides speed points where thousands of attendees swipe their cards, and the bank takes R10 per transaction. You can imagine the impact of a thousands transactions, each attendee generating revenue for the sponsor while offering convenience to festival-goers. This approach shows how a sponsorship can drive business value while enhancing the guest experience. True sponsorship success comes when it benefits both the brand and the consumer, creating win-win outcomes. #SponsorshipsThatMatter #StrategicPartnerships #FestivalsAndEvents #BusinessGrowth

I always partly mention this when I’m having those conversations with my peers: An ideal sponsorship goes beyond logos; it’s about embedding a brand’s offering into the experience. Think about a seamless service integration that benefits consumers while driving value for both brands. True success is when both the brand and the consumer win.

Relying on Organic Reach for Sponsorships? Most festivals depend on organic reach or personal contacts to find sponsors, but these methods take time and rarely lead to the right partnerships. Ubushi does things differently our network ensures you connect with the best-fit sponsors without wasting time on dead-end conversations. Discover how we can help you streamline your sponsorship process.

Getting sponsors for your events gives you many advantages. 1. Instant Credibility 2. Instant Connections ( Your sponsor has friends that can help you with venues, access to media that you might not be able to access easily on your own). 3. Instant Cash. Get paid from sponsor before event which certainly helps to put on better events ( and not go broke doing so). In my recent Virtual Sponsorship Seminar I revealed the 5 key steps in getting sponsored. To check out the replay please visit claudehaggerty.com/seminar If you enter the coupon code "CHFREE" at checkout the price will be reduced to $0.00 You'll walk away with a step by step blueprint to land sponsorships with confidence.

Sharing some exciting news form our valued partner Dasha Petrjakova at #WorldFirst: We’re excited to invite you to our upcoming event ‘Goal’ Beyond Payments – Strategy for International Business Success! We’ll bring you inspiring journeys of those who’ve transformed their small businesses into international success stories and you’ll hear from our partners who will share tools and strategies to help you stay one step ahead when looking to expand your business internationally. Why you shouldn’t miss this: - Real success stories: Our panel of business owners share their experiences and tips for overcoming global business challenges - Expert insights: Hear from industry experts on the latest trends and opportunities - Networking opportunities: Connect with fellow business owners over drinks and canapes - Be in with a chance to win a pair of tickets to a UEFA EURO 2024™ game*   Event details: 2pm - 7.30pm, Tuesday 19 March 2024 Pan Pacific Ballroom 80 Houndsditch London EC3A 7AB Reserve your spot Spaces are limited, so don’t miss this chance to gain invaluable insights and make connections that could transform your business.

Ever asked this? This week we released an interview with a Sponsorship Accelerator coach, Kevin. Kevin does about $2.5M in sponsorship revenue and he just wrapped up a VERY busy memorial day weekend. You can see the whole thing here: https://lnkd.in/gzNPxhq6 There are two major questions that come up about halfway through: "Oh my god, they've got cash, how do we capture it?” And: "How do I get people to actually talk to my sponsors?" The truth is, nobody wants to line up to just hear about a brand. They want to taste it, feel it, experience it! If you can make that happen with your activations, you’re going to be VERY valuable to sponsors. Want to figure out a sponsorship strategy that will make you highly attractive to sponsors looking for opportunities? Talk to one of my senior business advisors here. https://lnkd.in/e52QVuHn They’ll have some questions about you and your business, then they’ll propose a sponsorship strategy that makes sense.

Discover how you can streamline your event housing strategy to drive more revenue for your events. Check out our latest white paper: "ACE Your Sports Event Housing" by Sports ETA and Playbook365. https://bit.ly/3XQImTt 👉 Download the guide now to learn: • Best practices for efficient housing management • How to improve negotiations • Tips for showing economic impact Don't miss out on this essential resource for sports event organizers! 🏆 #PlanLikeAChampion #SportsEventHousing

You may realize how important event sponsorship is, but how do you actually secure one? 🤔 Landing the right sponsors can be a game-changer for your event, yet finding and convincing them often feels like an uphill battle. 🎯💼 In 2024, mastering sponsorship acquisition is crucial, and we've put together the top 7 strategies to help you find and win over the best event sponsors. How many of these strategies have you tried? 👉 Dive into our article to discover the key tactics (https://lnkd.in/gZ6sHDQj) #EventTrends #MarketingStrategy #EventMarketing #EventPlanning #EventManagement #EventProfs #EventPlanner #EventApp #Event

The ultimate festival sponsorship proposal If you have a festival and you want more sponsorship for it, this video is for you. https://lnkd.in/eyFUzKjg You’ve probably sent out 8000 sponsorship proposals and 1. heard nothing back at all 2. got some in-kind of free stuff (which is honestly worse in some ways than not hearing back). Most of the time, when this is happening, it’s because you’re using a proposal as a substitute for the sales process. The proposal is NOT the sales process. It is a sales TOOL. Watch the video. It’ll explain everything. PS - There are a few more ways I can help you. ✅ First, visit the blog here. Use it to get ALL THE SPONSORSHIP you want. https://lnkd.in/eS2k3yqk ✅ Second, dive into our YT channel. Hundreds of videos. https://lnkd.in/e5UQPa_P ✅ Third — book a 2024 strategy session with us here. We’ll take a look at your opportunity and suggest a strategy for getting MORE sponsors and more VALUABLE sponsorship. https://lnkd.in/eDxfEHEG

This issues column advises event organizers to consider the time and effort invested in sponsorship assets and ensure that the monetary return aligns with the resources spent, emphasizing the importance of calculating a solid Return on Investment (ROI) before making sales pitches to potential sponsors. https://lnkd.in/gPW78w8T #ieMagazine #KaliffInsurance #IFEA #EventManagement #Festivals #Events #EventIndustry #LiveEvents #EventEducation #EventNetworking #IFEAWorld #ProfessionalDevelopment #ShowMeTheROI #SponsorshipStrategy #MaximizeInvestment #TimeIsMoney #AssetAnalysis #SponsorshipROI #EfficiencyInSales #MonetizeAssets #StrategicSponsorship #InvestmentReturns