How Can F1 Teams and Brands Capture the Attention of Gen Z Fans? Want to create content that’s Gen Z friendly? Take a look at these lessons and example posts from the Stake F1 Team who are killing it: 1️⃣ Make posts like Something Their Friends Would Post Make your posts like something Gen Z would post in the first place. Unhinged, unedited, slightly weird? Perfect ✅. Take this post that’s basically appreciation for Valtteri’s mullet: https://lnkd.in/gyMDJx2Y 2️⃣ Authenticity Over Polish Forget super polished, perfectly edited media. Gen Z prefers raw, authentic content. Kick Sauber nails this with their run-and-gun, iPhone-shot videos that feel real : https://lnkd.in/gU7K3TGe 3️⃣ Use Familiar Formats Gen Z is oversaturated with content, Stake F1 Team knows how to tap into what's already popular, making their posts instantly recognisable. Take “rolling into another race week” as an example: https://lnkd.in/gaW6Z5fn 4️⃣ Speak their language Gen Z has its own slang and cultural references and Stake F1 Team speaks this language. Bottas calling the car “pookie”? 🥹🥹: https://lnkd.in/g8KfUBxE 5️⃣ Jump on Trends (but do it fast) Gen Z loves trends, but they move quickly. Kick Sauber is great at hopping on trends before they fade. ASMR artist: https://lnkd.in/gDRvzrsG The success of this strategy? According to their social media team at Sports Marketing Group (SMG): ✅ 37% increase in overall engagement on all channels compared to the same period in 2023 (Feb 1 – March 2024)  ✅ Content interactions on Instagram have risen by 101% since Feb 1st . ✅ TikTok views have risen by 290% since Feb 1st. ✅ Content engagement on all channels risen by 132% since Feb 1st. Any more tips for catching Gen Z's attention?? Let me know ⬇️ #Formula1 #StakeF1Team #ValtteriBottas #MotorsportMarketing #Motorsportsocialmedia #GenZ #TikTok

🚀 Maximizing Fan Engagement in Formula 1 with Popupular.io Surveys! 🏎️ Discover how Formula 1 can enhance fan engagement and gather invaluable insights using Popupular.io's dynamic survey tools. From understanding fan preferences to driving innovation, learn how these interactive surveys can revolutionize the F1 fan experience. Read the full article to see how F1 can stay ahead of the curve by continuously engaging with and listening to its passionate fan base: https://lnkd.in/gj_FVtqr #Formula1 #FanEngagement #CustomerFeedback #Popupular #SurveyTools #Innovation #F1 #TechInSports #FanExperience

I am excited to share a sneak peek into our groundbreaking project, FACEIT Watch — a good example of how true product innovation simplifies marketing, making messaging effortless. Why FACEIT Watch? We realized people want more customization and control while watching esports. With FACEIT Watch, you can customize what you see, switch between players' points of view at any time, and see the game through your favorite pros. Key Features: - Multi-Perspective View: See the game from any pro's POV. - Interactive Elements: chat with other competitive players, see and comment on highlights and replays, and earn rewards while watching. Good Product = Easy Marketing As the Product Marketing Manager for FACEIT Watch, I've really enjoyed combining our product's innovative features with what our users asked for. FACEIT Watch's unique qualities made this task super easy, exciting and fun. We don't need to use fluffy wording to present just another streaming service; features like the Multi-Perspective View, Replays, and In-Game Rewards are actually competitive advantages that we simply need to show to users. Our Narrative: At FACEIT Watch, you're in control. Don't just follow the mainstream, explore every angle, analyze the details of gameplay, and elevate your understanding and skills. FACEIT Watch empowers you to control how you engage with your favorite esports, breaking free from traditional viewing limitations. Take a peek at the product, if live: https://lnkd.in/d-243AGD Add: https://lnkd.in/d9pMthmA

📢 Useful news is coming up! Whether you’re an indie game developer, a sponsor, an event organizer, or a brand looking to dive into in-game advertising, we have a solution for you. Stay tuned for expert guidance from our founder, Adonis Zachariades, who will talk about how Renovi can help you elevate your presence and engage with your audience! 🌟 #GameDev #Sponsors #Events #InGameAdvertising #BrandStrategy #DigitalMarketing #StayTuned #Renovi

The secret skill no one talks about that has helped me grow my marketing career (possibly more than anything else): Strategy Board Game Mastery Not classic games like Monopoly or Sorry. I mean long, multi-hour strategy games. I learned a new game yesterday called Merchants of the Dark Road (ever heard of it?) Despite playing for the first time, I trounced everyone else. Not to brag (okay, bragging a little), I'm VERY good at board games, but it's a skilled I've had to develop with time and practice. These are the lessons of strategy games I've applied to my own career: 1. Always focus on the end goal. Sometimes the strategy can change in the middle, as long as you're moving toward the goal. 2. Play differently at the beginning than at the end. Start by collecting the best tools, resources, or abilities, THEN use those to move ahead faster. It may seem slow at first and it may seem like everyone else is way ahead, but you'll overtake everyone later and they won't catch you. 3. The best part are the people. Game nights are social times. Don't forget the people joining you on your journey. Celebrate when they win, and enjoy the process. #b2bmarketing Mazen Jamal David Sciarrino, LEED AP #proptech

❓ Are you tapping into the full potential of incentivized traffic? 🎯 Hello LinkedIn Community, I’m excited to announce the launch of my new blog focused on two dynamic areas: #gaming and #incentivized traffic! 🎮💡 #Why_incentivized_traffic? It’s a powerful but often overlooked traffic source with tremendous potential. My goal is to explore its capabilities and how it can be effectively harnessed to drive meaningful results. Here’s what to expect from the #blog: 1. 🎮 #Gaming_Insights: Uncover trends and strategies from the gaming industry that can enhance digital marketing efforts. 2. 💡 #Incentivized_Traffic Deep Dive: Learn about this undervalued traffic source, its advantages, and practical ways to leverage it. 3. 🔍 Actionable Tips & #Case_Studies: Get practical advice and real-world examples to boost your marketing strategies. I’d love your input! If you’re an expert in incentivized or reward-based traffic—or know someone who is—let’s connect. Your insights could play a crucial role in shaping the blog and offering valuable perspectives to our audience. Looking forward to your thoughts and connections! Best regards, Sachin #Gaming #IncentivizedTraffic #DigitalMarketing #ContentCreation #BlogLaunch #MarketingInnovation #Collaboration

Excited to share a compilation of our latest EXPERIENTIAL marketing campaigns! From innovative marketing strategies to impactful immersive experiences, this video showcases our diverse expertise in driving results for various BRANDS. Looking to partner with a dynamic team to elevate your brand? Let's connect! #Marketing #MarketingExcellence #BrandElevation #DigitalMarketing #ExperientialMarketing

I've found that there are 4 main phases to becoming an Outdoor Creator: ✅ Phase 1: Build Your UGC Portfolio by Landing No Brainer Deals ✅ Phase 2: Negotiate PAID UGC Deals ✅ Phase 3: Turn Paid Deals into RETAINER Deals ✅ Phase 4: Build Your Following Following these phases step by step ensures that you have the short-term cash flow to quit your job, while also building your brand for the long term so that you can finally quit your 9-5. #ugccreator #outdoorcreator

🎤 PR & Marketing: Choosing the Right Agency for Your Brand 🎤 at the European Gaming Congress in Warsaw! 💡 Next week I’m jumping into the hot seat to moderate a panel with top experts like Wojciech Trzaska, Jekaterina Dubnicka, Martin Calvert, and Eugene Ravdin. Can't wait to explore case studies, agency evaluations, and effective collaboration tips to ensure any brand’s success 🚀 See you there! #Hipther #PRMarketing #GamingIndustry

Remember playing tag? You had to be seen to be chased. It's like that with brands online too! 🏃♂️✨ 1. Be where your audience hangs out. Just like choosing the right playground as a kid. 🎯 2. Share stories, not just ads. Think show-and-tell, not just tell. 📖 3. Engage, don't just broadcast. Like making friends, not shouting into a void. 💬 4. Consistency is key. It's like being the reliable kid who always had the best snacks. 🍎 5. Innovate and play. Try new games to keep things fresh. 🎲 Wanna get noticed and stay top of mind? Let's chat and boost your digital game! 🚀 #BrandVisibility #DigitalMarketing #Engagement