Stephen Cribbett’s Post

This week was a first for me; my first cardiology event and an opportunity to learn a lot of new things from the worlds leading lights. (Yes, literally the best in the world!) Despite not quite making it to the auditorium where they were showing a live transmission of some heart surgery, seeing the new technology that’s saving lives is incredibly inspiring. Thanks to everyone there for taking the time to speak to the only non-medically trained person in the room. The Royal Institute of Physicians no less!

(No, that's not Jurgen Klopp in his new role after departing Anfield) Hello research friends. Can you help me source some research that's been done into the media consumption of doctors in the UK and US?? Not an easy one I know, but I had to ask.

WARNING: DO NOT WATCH THIS FILM IF YOU'RE SQUEAMISH! As I familiarise myself with the world of medicine and cardiovascular health for my work with the brilliant team at Made Clear Studios, I'm reminded of how far we've come in such a short space of time, thanks to this film and the work of pioneering heart surgeon Dwight Harken. I was also reminded of this earlier in the week by Charlie Dawson at The Foundation - The Customer-Led Growth Consultancy's Festival when celebrating their 25th anniversary - it was only 25 years ago that we were asked to learn 'the internet'. I wonder, are we being asked to 'learn AI' in a way that will soon become defunct, or even just need a smartphone to diagnose all manner of heart problems without the need to visit a doctor or have a surgeon present in the room during operations. Does anyone else think it's high time that we slowed down?!

I've worked on some hugely meaningful projects over the years such as the one alongside Dr Marie-Claude Gervais, CMRS, FRSA for the ECB to rid cricket of the racism, sexism and other forms of discrimination, but this work by Made Clear Studios for ORSIF that tackles the challenge of healthcare professionals' health and well-being is up there. Without great doctors, nurses and their immense support teams, we are screwed! As so succinctly put by George Bernard Shaw, "The most tragic thing in the world is a sick doctor"

Can anyone recommend a good freelance LinkedIn Ad Campaign Manager please??

A lot of the business owners and agency founders I speak to have had a lousy experience bringing on board a seasoned sales person. Obviously, these individuals have a background in selling, and are naturally very good at selling themselves. But what they tend to sell is their connections – their little black book. They will come into the workplace, chest puffed out, and land you many calls, meetings and almost always a few boozy lunches. Don’t be fooled. It’s easy for them to get time with people they know or past clients with whom they have a cosy relationship. The chances are, however, that these people aren’t open to buying any day soon. At any given time, only 5% of your target customers are in the market to buy. So what these old-school sales dudes are peddling is an attempt to sell to 95% of the market that isn’t going to buy anything from you. Zero. Nada. Business development is a process, a science, an art. It needs to be mastered and you must focus on generating demand now and in the future: the long AND the short game. If your business is flagging, or if your pipeline is shrinking and it’s keeping you awake at night, I can help. #businessdevelopment #b2b #b2bbusiness #agencylife #agencygrowth #newbusiness #sales #salesgrowth #businessmanagement #businessgrowth #leadgeneration

This is a seriously good opportunity to work with one of the insight and research industry's most creative and inspiring leaders. If only I were an SRE!!

I was fully expecting the recent election to be a damp squib. Starmer fails to inspire me, and it's likely to be a long time until anything significant will change. Like most of the nation, I tuned into the 10pm news to see the results of the exit polls. Labour looked like comfortable winners, so off to bed I went. An anticlimactic, as expected. Back to business as usual the following day. But what's this?! The next day something unexpected started to play out. A new cabinet was being announced bit by bit. Heck, this lot actually look.....wait for it.....qualified to do their new jobs! Shock horror. This is new politics. People with lived experience of the issues they plan to address? #leadership #management #livedexperience #workplaceculture

Growth can come from new clients, but I always advise looking at your existing client relationships first, and turning them long-term partnerships built on trust. Here's the recipe... #agencylife #growth #agencies #businessdevelopment #trust #businessgrowth