Our VP of Brand Marketing and Communications, Gemma Craven, shares a behind-the-scenes look at the book industry’s Big Night Out: “On Wednesday night, the book industry gathered for the 75th National Book Awards, with over 800 people in attendance at Cipriani Wall Street in New York. The stunning location, formerly the National City Bank Building, has ‘awards show’ written all over it, with guests dining beneath its Greek Revival ceilings and marble stairways. The Scribd, Inc. team was proud to represent at the event, celebrate the winners and meet with partners from across the industry. Hosted by The National Book Foundation, Presenter of the National Book Awards and emceed by SNL alum Kate McKinnon, the annual 'Oscars for books' recognizes winners in five categories: fiction, nonfiction, poetry, translated literature and young people’s literature. A total of 1,917 books were submitted this year, with the judging panels deciding the winners just hours before the ceremony began. Jon Batiste opened the proceedings at a Steinway, telling the audience he was adding '250 years of music' to his stunning rendition of Beethoven’s Fifth Symphony. Lifetime achievement awards were given to Black Classics Press publisher Paul Coates, and Demon Copperhead author Barbara Kingsolver, who won the distinguished contribution to American letters award. James by Percival Everett won the National Book Award for fiction, while author Jason De León won the nonfiction category for his book Soldiers and Kings: Survival and Hope in the World of Human Smuggling. Shifa Saltagi Safadi won the young people’s literature category for her novel Kareem Between. Lena Khalaf Tuffaha won the poetry category for her collection Something About Living, and the translated literature prize was won by Taiwan Travelogue author Yáng Shuāng-zǐ and translator Lin King, who translated the book from Mandarin Chinese. Congratulations to all the winners and kudos to the National Book Foundation for an inspiring event!”
Scribd, Inc.’s Post
More Relevant Posts
-
Poets, priests, and politicians have words to thank for their positions … thank you, Gordon Sumner. ThoughtLab knows that branding agencies do as well. Words and intelligence are a great combination in a word that seems lacking. But lovers of words and appreciators of intelligence know better. Check this out: https://lnkd.in/gWMeFrF5 There might be something to this: ThoughtLab sure thinks intelligence and well-used words are a great start to a strong brand.
-
Great Brands Don’t Happen By Chance | Co-Founder & Managing Director at CAPRI | Husband, Skipper & Mindfulness Teacher
Words have the power to make or break brand communication. But, for some reason (especially in B2B marketing), there is an addiction to clichés and overused buzzwords. Our current branding arena is filled with 'Innovative' claims, 'Revolutionary' products, and 'Groundbreaking' services. 'Cutting-edge', 'Unique', and 'Game-changing' have become so commonplace that they barely register anymore. Deepdive… Bandwidth… Synergy… Disruptive… And don't get me started on Ninjas, Wizards, and Rockstars. Alas, even 'Storytelling' has become just another catchphrase. So, how can we breathe life back into our brand communication? I don't pretend to have all the answers. Although, sometimes... People tend to forget we're all human beings, and there is really something about keeping things conversational. The B2B customer you're trying to speak to is also a B2C customer on another platform. They buy your Saas product, shop on Amazon, go to a gym, and have a favourite clothing brand. Not everything has to be cutting-edge and groundbreaking. It's not how people actually speak. That's why the greatest brands resonate; because they speak to something incredibly human. My advice? Put the thesaurus away, find a colleague and speak the words you're trying to say. Does it sound human? Great.. Write it down. If not, keep going.
-
-
Digital Marketing Professional | B2B | Tech | SaaS | Mentor | Consultant | Nord Security | Turing College
Is it just me, or should brand communication that screams "we know it all, best in the class, ultimate choice" should stay in TwoThousandSomething-een? 👮♂️ For many, especially in the B2B world, professional, formal, and super-polished communication is seen as the key to being trustworthy. But I can't help it—I just have a soft spot for humble communication. 😊 Here are a few examples of brands that made me smile by showing their real selves. And I liked them more for it. 👇 👉 Huel - "Nutrition first, taste a close second." If you've tried Huel foods, you know it takes a couple of meals to get used to, but it's worth it because it's definitely nutritious. They know it, we know it. Why pretend otherwise? 👉 Omnisend - "We're just repeating what our developers said." Anyone in tech product marketing knows the feeling. You get increasingly complex stuff to describe, and sometimes, instead of spending hours in meetings trying to distill the message, you just want to say: "Hey, FYI we have 'this.' If you know, you know" because your TA will get it. 👉 Figma - "Multi-edit: the way it should have been but wasn't but now is." I saw this a couple of months ago, and I still can't stop thinking about it. The level of self-awareness and sarcasm is amazing. Haven't we all introduced something that had to be introduced "yesterday"? But it doesn't mean it's not worth the announcement. I get that your industry and target audience will dictate your tone. Humor or sarcasm might not always be the best choice... But what about your personal preferences? What tone do you enjoy seeing in brand communications? 🤔
-
External Chief Marketing Officer for Med Tech Companies | Corporate Strategy | Co-Founder of 6 Degrees | Consultancy | Startup Growth Acceleration | Speaker
🔔 SUCCESS STORY How can you transform a product communication into a corporate marketing strategy that promotes consistent growth? I'm excited to share a success story from one of our clients Rose Pharma, a Swiss filler company known for their product, Zhoabex. Their transformation journey shows how powerful a good corporate marketing strategy can be. 👉 The CHALLENGE: 🔶 Rose Pharma was selling Zhoabex without a structured corporate communication plan. 🔶They wanted to expand their product range and needed to build strong brand equity for the main brand to support all their products. 👉Our APPROACH: 🔶Brand equity creation: We developed a corporate marketing strategy to unify the brand’s values and attributes, creating a strong foundation for all their products. 🔶Storytelling: We used compelling storytelling to highlight key messages that resonate with their customers, specially the ones focused on safety and quality product. 🔶Visuals: We used high-quality, original pictures to enhance brand recognition. 🔶Social media strategy: We created a strong social media strategy to engage their audience and build a strong online presence. And, this is KEY if you're selling in other countries, we ensured clear and consistent communication with them to align them with the new brand strategy. The RESULTS: ✅ Brand strengthening: A unified corporate strategy makes the brand more recognizable and trusted. ✅Improved communication: Clear and consistent messaging across all channels and stakeholders. ✅Market positioning: Better positioning in the market with a distinct and coherent brand identity. Rose Pharma’s journey shows the great value of strategic corporate communication. By focusing on the brand as a whole, they have set the stage for sustained growth and success. Who would like to be our next success story?😉
-
I Ignite Visual Magic || I Craft Unforgettable Brands || Expert Graphic Designer & LinkedIn Profile Architect, Videos Editor And an Animator
THE POWER OF USING STUNNING VISUAL FOR COMMUNICATION AND MARKETING... **The Power of Stunning Visuals in Communication** In today's Present digital world, stunning visuals aren't just a luxury, They're a necessity. Whether you're crafting a marketing campaign, presenting data, or sharing a story, compelling images and graphics can significantly enhance your message. Visuals capture attention More Quickly, making your content stand out in a sea of information. They also aid in memory retention, ensuring your audience remembers your message long after they've seen it. Moreover, visuals transcend language barriers, making complex ideas more accessible and understandable. A well-designed image can convey emotion, set the tone, and establish your brand's identity in ways that words alone cannot. By incorporating high-quality visuals, you not only engage your audience but also build trust and credibility, making your communication more effective and memorable. In essence, stunning visuals are a powerful tool that can elevate your content and connect with your audience on a deeper level. Don't just tell your story... show it! PS: Are You interesting in having someone who can Elevate Your Brand , Marketing and effective Communication. Hit me up with the Word "VISUAL". And See Yourself Moving to a greater height.. ----------------------------- Happy Weekend My People.. ---------------------------------------------- Repost 🔃 if you find this helpful.
-
-
Tech PR specialist driving profitable growth for innovative companies | Marketing & brand strategist | Helping you get media coverage by communicating science & technology with simplicity
What does pooping cows 💩 🐄 have to do with corporate branding? Maybe not much, but hear me out: In the image below, you see me as a child on the top of hay bales in the harvest season on a farm somewhere in the Norwegian mountains. ⛰️ If you saw me today as an adult, prancing around in one of my Italian suits on the streets of Oslo, Paris or Milan, you might think: “This airbrushed guy has never had dirt under his nails.” This couldn’t be further from the truth: I partly grew up on my grandparent’s farm in the mountains, surrounded by 💩 pooping, smelly cows and watching sheep go through gory births.🐑 All sprinkled with shifting rocks and picking potatoes from the soil, jumping in hay and playing with my cousins and sister in a NOT SAFE FOR CHILDREN farm barn full of potentially lethal traps. Oh, and I forgot to tell you about the scary fun of watching glowing, melted metal being poured into casts in my grandfather’s industrial melt on the farm! And don’t get me started on trying to survive suicidal tractor rides on the steep hills. 🚜 What on earth does this have to do with my work with PR and branding today? During my career, I have learned the importance of authenticity in branding. I have seen how important it is to base your brand on something that is real, genuine, authentic. I am very proud of my working-class, farmer roots. My background has contributed to who I am today, and influences my professional personal brand greatly. Are you working to build a strong, commercial brand? Embrace whatever humble beginnings your brand has, and work to find an authentic, real story to build on, in your storytelling brand narrative. Norsk Bonde- og Småbrukarlag Norges Bondelag
-
-
Social Media Specialist | Social Media Officer | Digital Marketer | Online Marketing | Copywriter | Content Creator
Mastering the Art of Tone of Voice in Branding: How to Make Your Brand Relatable and Human Imagine walking into a party filled with people you’ve never met. You notice some individuals are speaking loudly, cracking jokes, and grabbing everyone’s attention with their playful energy. Others are more reserved, quietly mingling in smaller groups, offering insightful comments or professional advice. Then... https://lnkd.in/gYekyYKz
-
Business Development Strategist | Branding & Communications | Marketing & Performance Ads Consultant | Driving Growth for Global Brands
Introduction to Brand Communication: Crafting Compelling Narratives Effective brand communication involves clear messaging, consistent visual identity, and engaging content that collectively tell the brand’s story. In essence, brand communication is about more than just getting the word out—it’s about telling a story that resonates with the audience and builds meaningful relationships. By focusing on clear messaging, consistent visual identity, engaging content, emotional connections, and adapting to digital changes, brands can create a powerful communication strategy that drives success and growth in today’s competitive market. Ready to elevate your brand communication strategy and connect with your audience on a deeper level? Let's make it happen! Message me directly on LinkedIn Call me at +2349159953465 Or email me at erdnaxeladamilola@gmail.com Together, we can create a brand communication strategy that not only meets your goals but exceeds them, driving growth and success in the process.
-
Information | Corporate Communication | Public Affairs | Marketing Strategy | Team Manager | Sustainability | Journalist | Author
#Attract, #engage, and #interact with the #audience. By applying the principles of electromagnetism to editorial thinking, #brands can create a powerful and cohesive #strategy that not only attracts and engages the audience but also inspires action and builds long-term #loyalty. This approach ensures that the brand’s content marketing efforts are effective, impactful, and aligned with their overall business objectives. Drawing the Audience; Creating Engagement; Inspiring Action; Amplifying Reach and Impact; Defining Brand Identity and Voice; Understanding Audience Needs; Multi-Channel Distribution; Analytics and Metrics.
Human-inclined editor-in-chief @ Brandingmag {· Creator of Editorial Marketing {· Host of the Think Editorial podcast
How often do we get to say we've made a scientific discovery in branding? Not often. Well, today is one of those days. And it's a scientific discovery related to energy and communications no less—colliding my personal and professional lives in the most glorious way. Let me tell you a bit about the electromagnetism of editorial thinking for brands 👀 First, a quick disclaimer for the extra astute: Unlike electromagnetism in physics that requires an external source of energy, organizations have an endless internal source of energy—their people. This energy is constantly manifested through various forms of communication, communication that can be properly harnessed via editorial thinking. On to the good part! As I was finalizing the materials for my upcoming executive program, I had a feeling that I'd witnessed a parallel of my theory somewhere in my previous studies. I started following my intuition, searching for this and that term (e.g., concentric ellipses), until there it was: a diagram of the electromagnetism of a bar magnet. The more I drew and structured, the more I realized that this was it. This was the circuit that I'd been envisioning and describing for years. Allow me to explain... An organization is made up of 3 core components: employees, the leaders that guide them, and the strategy that's built and applied. All 3 establish and power the various flows that exist on both the brand and business side. Flows such as brand identity, employer branding, product development, sales, etc. Now, there are constant inputs flowing into an organization, things that are observed from the outside. These inputs are filtered by the 3 components—all of which are responsible for deciding what is to be brought into the company's ecosystem and what is not. That which is deemed not necessary for alignment or growth simply dissipates through the other end. The pieces that are relevant and useful, however, are integrated into the flows. They're leveraged to solidify the flows into self-sustaining fluxes of creation, feedback loops of existence and evolution. This is the same flow as Earth's magnetic field! It's the same magnetic field that's around the human body 🤯 And now, it's the magnetic field generated by any organization that learns to Think Editorial. All of it driven by communication—one of the most natural human tendencies. Given that I'm a huge proponent of the human factor, you can imagine how this thrilled me. It's probably one of the most beautiful things I've seen in all of my research thus far. And I can't imagine a better way to depict the power that communications has to marry brand and business. For each flow is like a tree falling in the forest; it only makes noise when it is heard. Want to discover the most natural way to conduct your organization? Connect with me directly, and I'll let you know how to get involved. #ThinkEditorial ————————— {· Organic, 100% human-generated content
-
CEO @ Scribd Inc | Advisor, Mentor, Board member
4moAt #Everand, we love books and were so happy to join other publishing industry leaders to support the #NationalBookFoundation. Congratulations to all of the award winners!