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🤔 Imagine your childhood game of 'Tag'... Now imagine you’re playing in front of a live audience... Broadcast to 34 countries with over 1BN views Well, that’s what World Chase Tag is. Our latest episode of Scratch features Johny McMahon, the Chief Content Officer & GM of World Chase Tag (WCT). We discussed the strategies that have helped WCT grow to over a billion organic views in 34 countries in such a short time. We discussed: ✅ The key pillars of growth for World Chase Tag ✅ Strategies WCT uses to create viral content ✅ How to effectively use social to attract new audiences ✅ Balancing quality & quantity of content ✅ The future of World Chase Tag: live events, sports betting, athlete branding, and much more! Tune in to the full episode to learn from the brilliant insights on how to disrupt the ever-growing category of sports. Links:  Listen to this episode on your favorite platform 🎧: https://lnkd.in/exTq7xbA Watch the video version of this podcast on Youtube ▶️: https://lnkd.in/d7z4WZCw #WorldChaseTag #ContentStrategy #SportsInnovation #Marketing #Podcast

In my latest Sports Marketing Machine podcast episode, I sit down with world-renowned Ralph Burns of Tier 11 and the very-popular Perpetual Traffic Podcast to talk all things paid traffic. We talk about: 1. What's working now, especially on Meta 2. Why tracking matters 3. How to choose the RIGHT agency for your needs This clip below, we talk about the Popcorn analogy that resonates with brand awareness.

The 4 pillars of digital marketing explained...

Matt Readman on sport and augmented reality: ‘’It’s difficult to get any good digital experiences’’.  To listen to the podcast in full, please click this link - https://lnkd.in/ecTMX_xN Matt Readman, chief strategy officer of Omicom-owned sports creative agency, Dark Horses, has just launched a new report called Sport in Times of Crisis. This is a comprehensive look at modern sport and brands through the lens of three of the most prevalent issues facing the planet and consumers - Politics, Cost of Living and Climate. It gives brand owners, insights, learnings and advice, on how to not only understand sport better through that lens, but also how to use it to build their businesses. #climatechange #sportsmarketing #marketingpodcast

Another Exciting Podcast is here! 🚀 🎙 Our CMO, Mona Kinal, enjoyed chatting with @Not Another Marketing Podcast about the dynamic world of digital entertainment marketing. In this interview: 👉 she explored the implications of Web3 for modern marketing, emphasizing the importance of out-of-the-box thinking in brand positioning and enhancing the customer journey 👉 she also shared insights into G2A.COM's brand strategy, highlighting the use of brand archetypes, 'The Explorer and Caregiver' to differentiate and engage in the digital entertainment realm 👉 much of the conversation focus on the effectiveness of partnerships in e-sports, education, and traditional sports sectors If you're curious about the future of digital entertainment marketing and innovative strategies, don't miss this episode 🔔🎧📣 🔗 https://lnkd.in/d-YA5294  #DigitalMarketing #Innovation #G2A #GateReady #Gate2Adventure

Exciting news for all sports enthusiasts and changemakers! 🏀⚽🏈 Re-introducing The Sports Evangelist Podcast - where sports, passion, and purpose collide! Join us as we explore the intersection of sports and social impact, uncovering inspiring stories and insights in the world of sports. Hosted by Thabo Stiles Ntshinogang a seasoned sports industry leader and passionate advocate for social change, each episode brings thought-provoking conversations with industry leaders, athletes, and experts who are shaping the future of sports. Whether you're a sports enthusiast, a business professional, or a social impact enthusiast, The Sports Evangelist Podcast is your go-to source for engaging discussions at the crossroads of sports and purpose. This week The Sports Evangelist hosted Veronika Muehlhofer, one of the best in the sports industry. Tune in now and become part of the movement! #SportsEvangelist #SportsForGood #Podcast #SportsIndustry #SocialImpact Don't miss out - subscribe, listen, and join the conversation! Let's champion the power of sports for a better world together. 🌍🏆 https://lnkd.in/dtazaruE

🎧 Ready to increase your memberships this summer? Tune into our latest podcast episode where we uncover 5 powerful ways our Sports Platform can increase your membership sales! 🎮 From gamification and personalised campaigns to exclusive offers and active fan participation—discover how to create unbeatable fan experiences and drive engagement like never before. Don't miss out! 🚀 Listen here 👉 https://lnkd.in/g_6G_WFb #SportsMarketing #FanEngagement #CDP #PodcastAlert

Calling all thought leaders in the gaming, sports, retail, and entertainment sectors! What consumer trends do you think we'll see in the next 5 years? I'm on the lookout for experts to interview for my upcoming book and research project, which I'm also turning into a podcast. If you or someone you know would be a good fit, please get in touch or visit my website (link in comments) and select "Research Interview" from the dropdown. Stay tuned for the results of the study and report. #futurist #research #trends #gaming #sports #retail #entertainment

Episode 56 of the Sports Marketing Machine podcast Ralph Burns from Tier 11 and the host of Perpetual Traffic Podcast joins me to discuss the four elements of the conversion engine - creative, traffic, and after the click. Tracking ties is all together. Take a listen: Spotify: https://lnkd.in/gWrjWpa3 Apple: https://lnkd.in/gvfT2umD #sportsmarketing #sellout #sportsbiz #marketing #sportsbiz #sportsbizn #ticketselling #sportsmarketing #digitalmarketing #socialmedia #marketing #marketingdirector #ncaa #collegathletics #education #sportmarketing #sportsmarketingcareer #sportsmarketingpro #tipsmarketing #sportsmarketingclass #digitalmarketing #digitaladvertising #sportsindustry #sportsmarketingpro #workinginsports #jobsinsports #data #workinsports #metaads #meta

Check out the latest SportsPro #WeeklyWrap, where our CEO Ed Abis talks all things Dizplai, business transformation, and giving your audience MORE⚡ #YourAudienceWantsMore