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Custom and syndicated market research consultant | Market access insights | Project management | Driven to better understand the bigger picture

I find the article below very interesting for two reasons. First, I wholeheartedly agree with #Biocon's CEO that launching an #adalimumab #biosimilar isn't about dominating that particular market, but about getting a piece of the pie, because "It’s a very large opportunity, and even a small market share is a large value.” In the event all (or most) of the ABs launched in the US and market share was distributed evenly, they each could be billion-dollar drugs (even when accounting for market share loss to other products, such as #Skyrizi and #Rinvoq). The second interesting piece is their marketing plan based on their dual-pricing strategy. High-list/high-rebate may be more attractive to payers, while a low-list price is more for organizations involved with GPOs. However, I'm still uncertain on which pricing strategy will benefit the patients, and overall drug spending, more. Christopher Miller Shaila Yoshida https://lnkd.in/ey4W4BwD

For Biocon Biologics' CEO, the Humira biosimilar clash isn't only about market share

For Biocon Biologics' CEO, the Humira biosimilar clash isn't only about market share

fiercepharma.com

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