Some companies send me plain text emails selling their products. Others send me sales emails loaded up with fancy graphics and visuals. I’ve bought more stuff reading the plain text emails. And the numbers indicate I’m not alone in this. Being a graphics snob won’t make you more money. Hiring a copywriter that knows what they’re doing will.
Sean Ryan’s Post
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I've seen several people mentioning that their content has been flagged as AI-generated even when they know they wrote it without using AI. I thought a lot about why this is happening when it finally dawned on me... Fraud. In the years leading up to the Great Depression, the Dot-Com Crash, and the Financial Crisis of 2008, fraud was at historic levels. I'm, of course, talking about the stock market, the Internet, and mortgage lending, respectively. Today, we're witnessing the same bubble with AI. Thousands of companies have popped up out of nowhere to get their piece of the AI pie. The only problem is that all these companies are (and pardon the language) bullshit. They have nothing to do with AI. They don't even use AI! Besides, AI isn't very good at writing like a human. What's happening is that content farms are using cheap labor to churn out content written by people and marketing it as AI-written content. Long story short, your content is flagged as AI-generated because people lie and say their content is written by AI when it isn't. Simply put, their content (written by a human) makes your content (written by a human) look fake. Edit: All of this is being done to make their AI "operation" look attractive to investors specifically looking to buy into AI. I hope all of that made sense. Share this post so all of our writer friends can explain why their content was flagged as AI-written when it wasn't.
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There's a lot of confusion about what constitutes a brand. People often confuse branding with logos, typefaces, website design, etc. All of those things are fine to do. But that's not your brand. Your brand is a function of the value of your product and the honesty and frequency of your advertising over time. In simple terms, you build a brand by maintaining a good product/service at a fair price and advertising it often and honestly over the course of several years. The only "shortcut" to brand building is nailing this formula early in the business's life.
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"The copywriter in his work uses three tools: his own knowledge of people's hopes, dreams, desires and emotions; his client's product; and the advertising message, which connects the two." - Eugene Schwartz. If you thoroughly understand this statement and all of its entailments, then you apply it, your advertising will convert.
