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I’ve come to realize that a lot of brand and business owners are delusional, how does it make sense to generate 5-15k per clients or job but think 200-500 in ads daily is a “scam” or to “expensive”? A good marketing campaign needs data and a strong strategy to convert leads into paying customers on the back-end, you’re not “saving” money you’re stopping it from coming in. #montreal #quebec #laval #sales #publicitéenligne #publicitédigitale #googleads #facebookadvertising #onlineadvertising #digitalamarketing

🚀 Exciting Update! 🚀 We are thrilled to share the success of our recent Google Ads campaign for our Hajj & Umrah services! 🌟 From May 1st to May 15th, 2024, we've achieved: 536 Clicks 17.91% CTR 34 Conversions £734 Cost Our targeted approach is driving exceptional results, and we are committed to helping more people fulfill their spiritual journey. Contact us to learn how our expert services can make your Hajj & Umrah experience seamless and memorable. Let's connect and grow together! 🤝✨ #HajjAndUmrah #GoogleAds #DigitalMarketing #CustomerSuccess #LinkedInUpdate

Expand your digital footprint and get discovered by more prospects with us. #craffords #digitalmarketingagency #digitalmarketing #meta #metaads #seo #google #socialmediamarketing #socialmedia #business #advertising #growthmarketing #payperclick #marketingstrategy #digital #branding

Master Google Shopping: Create Winning Ad Campaigns Now Learn how to effectively set up your Google Shopping campaigns by using the Merchant Center. This video guides you through the essential steps to promote your products and optimize ad performance. Don't miss these vital tips for successful online selling! #GoogleShopping #AdCampaigns #MerchantCenter #EcommerceTips #OnlineSelling #DigitalMarketing #ProductPromotion #ShoppingAds #AdvertisingStrategy #SEO

New Post: Lead gen vs. ecommerce: How to tailor your PPC strategies for success - https://lnkd.in/gqpbtWAB - One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation.  Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. Additionally, major ad networks often favor ecommerce brands because of their new features and educational resources. This article wasn’t written to complain but to explore the nuanced approaches needed for each, highlighting key strategies for lead generation such as fraud prevention, monitoring micro KPIs and navigating the complexities of revenue tracking. The challenges of lead fraud Lead generation campaigns face the persistent challenge of lead fraud, which can skew performance data and drain budgets. This can be true for display, video and cross-network campaigns. Unlike ecommerce, where the end goal of a transaction requires a credit card payment, lead generation can be susceptible to fraudulent leads due to the naturally low barriers to entry.  Because placement targeting and bidding are mostly algorithmically based, shady content publishers have realized that generating fake conversions for an advertiser will cause the algorithms to serve more ads on their websites and YouTube channels and even bid higher. For the advertiser, even if Google catches and credits the invalid click activity, fraudulent leads generate false signals, making it difficult to optimize and ascertain a campaign’s true performance.  Effective strategies to counteract fraud leads and keep your data clean include implementing advanced verification techniques. Using CAPTCHA should be a given. Look at including complex conversion criteria, manually excluding spammy placements and avoiding hot beds to improve lead quality such as children’s apps and parked domain websites. Run an analysis of placements where your ad showed on Google Ads and sort by conversion rate. Manually copy and paste the channels or websites into your browser. In lead gen, if the performance is too good to be true, it probably is. Additionally, despite Google’s claims otherwise, using video enhancements to extend your video’s formats has been found to lead to low-quality placements and leads. As a best practice, turn off this Google Ads setting for Video campaigns. Dig deeper: Paid search for lead gen: Tips for new accounts with limited budgets Get the daily newsletter search marketers rely on. Business email address Subscribe  Processing... See t

This Navaratri Day 5, elevate your real estate game with Codexxa’s PPC services! Attract targeted traffic and increase conversions. Let’s turn your listings into successes! 📊🏡 #Codexxa #PayPerClick #PPC #RealEstate #Navaratri #NavaratriDay5 #DigitalMarketing #HigherConversions #TargetedTraffic #RealEstateMarketing #PropertyListings #ClientAttraction #FestiveSeason

Media buyers are paid for traffic and not conversion. There are Conversion Rate Optimization Specialists and Sales Trainors that can help increase your conversion rate. #facebookads #facebookadstips #traffic #conversion #bakunawadigital

May this Onam bring you joy, prosperity, and the sweetest of memories. Happy Onam from Team Craffords! #craffords #onam #digitalmarketingagency #digitalmarketing #meta #metaads #seo #google #socialmediamarketing #socialmedia #business #advertising #growthmarketing #payperclick #marketingstrategy #digital #branding

New Post: 5 ways to align PPC campaigns with business objectives - https://lnkd.in/gX-__MnG - One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account.  To be fair, the client is often not great at communicating what that big picture looks like, and they, too, can often get lost in CTR and Search impression share metrics.  I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.  Campaign goals and objectives should be regularly discussed because they are the ultimate measure of success, vary among different people in the company and change over time. With this in mind, I’ve come up with five considerations for setting up and adapting your PPC goals and objectives  1. Alignment with overall business goals Agencies often promise to improve campaign performance but may not know how the client defines performance. Sales teams who are involved in early discussions may have questionable PPC experience since they don’t regularly manage accounts. Audits are carried out, recommendations are made and account management is handed over. Some conversations are had along the way about the account objectives, but often, this is done after an audit.  This is odd to me, as without the goals, how do you have context for campaign goals, bidding strategies and account structure?  Even when objectives are clear, different people involved in the discussions can cause the details to get lost in the setup and week-to-week management. Those business goals must be the center of your initial campaign strategy and roadmap. Before handling an account, you need to answer the following questions: Is the measurement in place to track all the priority and secondary goals the client wants to track?  Does every campaign currently running, or planned to be built, have a specific goal that is aligned with the overall objective? Is the account structure proportionally reflective of these objectives? How does the business track the success of these objectives and goals? Can we have access to it (Shopify, HubSpot, etc.)? There will be more specific questions to ask, which may have been covered in the briefing stage, but ensure these are documented and recorded as a reference point for future conversations. Dig deeper: Setting PPC goals: How to tailor KPIs and metrics for each funnel stage 2. Channel and audience research With the business priorities and sub-priorities

New Post: 7 ways to segment Performance Max and Shopping campaigns - https://lnkd.in/gvE_UXG4 - When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives.  This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach.  1. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. I find that 50 conversions every 30 days is a fair threshold for sustaining ROAS and CPA targets. Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Unless you have a large budget or are bidding on micro-conversions, achieving 50 conversions every 30 days can be a challenging target. Account managers often segment for the sake of segmentation. More campaigns can make the account appear more structured and justify our role. However, when campaign conversion numbers fall to between 10-20 per month, consolidating back to one campaign often improves advertising conversion data. Advantages Data rules in PPC, and when one campaign has all the data, it has plenty of power. That bit of jewelry in “The Lord of the Rings” had more cumulative power than the smaller rings combined before being melted down into one. (There’s one sentence I never thought I’d ever write, but hopefully you get the point.) If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This is often the case with D2C accounts. Disadvantages Effectively, there is no product differentiation in your advertising. Even when using smart bidding, you are still lumping the poorest-performing products in with the best sellers. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Google knows a lot, but not everything about your product catalog. 2. Segment by best sellers If your main goal is to generate the most revenue, focusing on best sellers makes sense. This approach is common when you have enough conversion data. Prioritize promoting top-selling products and limit spending on those that don’t perform well. Advantages Much more control of pushing products that have sold well or that you are expecting to sel