Search Engine Land’s Post

Perplexity Pages showing in Google AI Overviews, featured snippets: https://lnkd.in/eP7NgTpE

AI overviews can be incredibly helpful in saving time and gaining valuable insights. However, they're far from perfect. What are your thoughts on AI Overviews? Do you believe they're a helpful tool or not? #google #googleupdates #seonews #SEO

Summary of my latest article on how to prepare for an AI Future of Work: https://lnkd.in/eSbcKyAT

Google Search Video Descriptions Via AI Overviews https://buff.ly/4cPOxMB

New Feature: Conversation AI Edit Manage Prompts https://lnkd.in/gacEEPsd Not a customer yet? Click Here To Learn More: https://lnkd.in/grzNz6pi

New Feature: Conversation AI Edit Manage Prompts https://lnkd.in/gacEEPsd Not a customer yet? Click Here To Learn More: https://lnkd.in/grzNz6pi

New Feature: Conversation AI Update | Re-Order Appointment Questions For Better Flows https://lnkd.in/gMyPwbDY Not a customer yet? Click Here To Learn More: https://lnkd.in/grzNz6pi

🚀 Exciting news from Google Ads! They've rolled out six new AI-powered features for Performance Max campaigns, aiming to enhance campaign efficiency and ROI. Here’s a quick rundown: 1. **Customer Value Mode (Beta)**: Target high-value customers more effectively with new acquisition goals tailored for those using purchase conversion metrics. 2. **New Customer Acquisition Goals**: Now available for Search Ads 360 advertisers, perfect for those focusing on expanding their customer base. 3. **Customer Retention Goal (Beta)**: Designed to help you reconnect and win back lost customers. Reach out to your Google account team for more details. 4. **Detailed Demographics**: Gain insights into untapped age and gender groups within your audience, enabling you to create more resonant ads. 5. **Budget Pacing Insights**: Monitor real-time spend, assess current and projected outlays, and forecast conversion performance to optimize your budget allocation. 6. **Account-Level IP Address Exclusions**: Improve ad spend efficiency by excluding specific IP addresses, like those of your company, to prevent unwanted interactions. 7. **Final URL Expansion (Beta)**: Test if switching to a more relevant landing page boosts performance. Early testers saw a 9% increase in conversions with similar CPA/ROAS. These tools could be game-changers in how we manage digital campaigns. Keen to hear thoughts from other digital marketers on these updates! #GoogleAds #DigitalMarketing #AI #PerformanceMax #AdTech

New Feature: Conversation AI Edit Manage Prompts https://lnkd.in/gacEEPsd Not a customer yet? Click Here To Learn More: https://lnkd.in/grzNz6pi

Check out the blog post below as we dive into the way AI can help you with work! https://lnkd.in/gBDQ4ASw