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Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.

Controversial hot take incoming: Summer’s kind of a bummer. And if you know the sales industry well, you already know what I’m going to say next: Your team’s motivation levels could be tanking right before your eyes.

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.

Nobody's perfect. Some of us miss trash day and have our apartments smell like swamp water for the rest of the week. Some of us forget our anniversaries and have to scramble to CVS to pick up those mediocre chocolates in heart-shaped boxes the day after (that do exactly nothing to remedy the situation) … and some of us work in sales and fall back on bad habits that undermine our credibility with prospects and undercut our broader productivity.

When I joined a SaaS startup as the Head of Sales, we were an emerging upstart in a crowded space. It was an uphill battle trying to explain who we were and convince skeptical prospects to take a chance on our solution.

In a lot of ways, extensive product knowledge is the basis of a sound sales engagement. The most effective sales reps act as educated, consultative resources for their prospects — and you can‘t sell from that position if you don’t know your offering inside and out.

Scheduling is easy until you get stuck between multiple teams, projects, and clients’ time zones. At that moment, it turns into a pain in the neck. I experienced this firsthand, adding the fifth time zone to my Google Calendar and double-booking meetings or apologizing for being late every now and then ... Which is so out of character for me.

Google Ads announces new features, including more generative AI tools, more insights and more controls for AI-powered campaigns.

Let’s face it: AI isn’t going anywhere.