SearchPilot’s Post

This is my favorite mantra for all who are trying their trade on Google Search Ads, "Create a well-structured Google Ads search campaign to make a winning start". It has been proven time and again that a properly organized account, - Helps improve the relevance of your ad - Increases the Quality Score - Most importantly lowers your cost per click while enhancing the user experience I am curious to hear from you all about what has clicked best for you on Google Search Ads. #googlesearchads #googleads

Been spotting this pop up in accounts now for a few months - seems to be becoming more prominent now. There's been so much to adjust to over the past 12 months with Performance Max, and I still feel DSA can be a powerful tool in accounts, particularly with newer accounts where you need to mine for keywords that you can bid on for Search campaigns. It feels like another step in taking away flexibility on Google Ads, hopefully there will be more information on this going forward #ppc #googleads #digitalamarketing

With Google Ads, you have control over how you spend your money. You choose how much you spend per month, day, and ad. Google advertising enables you to reach prospective customers based on the keywords they are currently searching for. Additionally, with Google Ads, you have control over how your money is spent. You control how much money you spend monthly, per day, and per advertisement. #digitalmarketing #google #ads #search #website

Great news for the paid search community today, is it just me of have the past few updates been what we’ve been asking for?!? Long post below 👇 🌟 Key Updates for Google Ads Brand Exclusions: 1. **Comprehensive Brand Exclusions** Apply brand exclusions across all match types and Dynamic Search Ads (DSA) to prevent your ads from showing up for certain brands, including misspellings and variants. 2. **Enhanced Search Terms Report**: Misspelled search queries are now reported with their correctly spelled counterparts, making 9% more search terms visible that were previously under “Other.” 3. **Simplified Negative Keywords Management**: Exclude all variations of misspelled keywords, such as “YouTube,” with a single negative keyword, streamlining ad management. I will check with my team lead Thomas Driver and find out if this all means we need to spend time combing through old negative KW lists though 😭 #googleads #googleupdates #paidsearch

Getting leads with paid search is very simple. A person needs a service so searches Google for it. You show them an ad and they click on it. Your offer matches exactly what they are looking for. They enquire with you to get the services. #google #googleads

Exciting news! 🌟 Google is enhancing Search ads to boost performance! 🚀 Discover the latest changes in ad dynamics, designed to elevate your online presence. 📈 Stay ahead with improved ways ads interact with assets. 🌐 https://lnkd.in/gAv7XGi9 #googleads #digitalmarketing #performanceboost

DID YOU KNOW✨ According to 90% of consumers, ads play a crucial role in influencing their purchase decisions! This shows the incredible power of effective advertising. By shaping consumer behaviour, well-crafted ads can drive more sales and boost your revenue. ✨& more sales, means more revenue (money), which means more of doing the things you love!✨ Investing in a strong ad strategy is essential for capturing attention, engaging potential customers, and growing your business! Reach out to us today to learn more about how you can get started with digital advertising to grow your business revenue through Google Ads, Facebook and Instagram ads (Meta), SEO, and more! 📱 07441 915980 ✉️ hello@covedigitalmarketing.co 🌐 covedigitalmarketing.co #facebookads #instagramads #meta #google #googleads #businessgrowth #business #SEO #cornwall #cornishbusiness

It's easy to click the boxes you think are best when setting up search ads, but that could mean you are spending more money than you need to. We can't all be experts in everything. Reach out today to get help. I can set up and manage your search ads so that you are getting the most out of the money you are spending. https://lnkd.in/evhkvPUf #GoogleBusinessProfile #Google #GoogleAds #DigitalAdvertising #ppcManagement #SmallBusiness #GoogleGirl #LauraVanSads

Google Ads is a game about search terms not keywords. Most people have this backwards. Advertisers target with keywords, but users "SPEAK" in search terms The money is in finding the search terms that convert. #google #googleads

It's easy to click the boxes you think are best when setting up search ads, but that could mean you are spending more money than you need to. We can't all be experts in everything. Reach out today to get help. I can set up and manage your search ads so that you are getting the most out of the money you are spending. https://lnkd.in/evhkvPUf #GoogleBusinessProfile #Google #GoogleAds #DigitalAdvertising #ppcManagement #SmallBusiness #GoogleGirl #LauraVanSads