SearchPilot’s Post

Great news for the paid search community today, is it just me of have the past few updates been what we’ve been asking for?!? Long post below 👇 🌟 Key Updates for Google Ads Brand Exclusions: 1. **Comprehensive Brand Exclusions** Apply brand exclusions across all match types and Dynamic Search Ads (DSA) to prevent your ads from showing up for certain brands, including misspellings and variants. 2. **Enhanced Search Terms Report**: Misspelled search queries are now reported with their correctly spelled counterparts, making 9% more search terms visible that were previously under “Other.” 3. **Simplified Negative Keywords Management**: Exclude all variations of misspelled keywords, such as “YouTube,” with a single negative keyword, streamlining ad management. I will check with my team lead Thomas Driver and find out if this all means we need to spend time combing through old negative KW lists though 😭 #googleads #googleupdates #paidsearch

DID YOU KNOW✨ According to 90% of consumers, ads play a crucial role in influencing their purchase decisions! This shows the incredible power of effective advertising. By shaping consumer behaviour, well-crafted ads can drive more sales and boost your revenue. ✨& more sales, means more revenue (money), which means more of doing the things you love!✨ Investing in a strong ad strategy is essential for capturing attention, engaging potential customers, and growing your business! Reach out to us today to learn more about how you can get started with digital advertising to grow your business revenue through Google Ads, Facebook and Instagram ads (Meta), SEO, and more! 📱 07441 915980 ✉️ hello@covedigitalmarketing.co 🌐 covedigitalmarketing.co #facebookads #instagramads #meta #google #googleads #businessgrowth #business #SEO #cornwall #cornishbusiness

Google Ads Experts, we're eager to hear your insights on this topic. 👀🙄 Google is currently advocating for broad match keywords more vigorously than ever before. However, opinions among paid traffic experts regarding its performance vary widely. On the other hand, it's evident that exact match doesn't hold the same weight as it did years ago. How do you handle keyword match types when it comes to a new ecommerce client's campaigns? Adam Lasky Arjan Schoorl Denie Geertzen 🟢 Floris de Schrijver Floris van Vleuten Geert Groot Hester Geerdink Jelmer van Hoek Lol Lowe Lotte Schoots Luc Nugteren Max Minus 🌞 Tim Baelus Violeta Balbae Wolkan Yagar 🛰️ Yoann FERRAND Other paid traffic experts, we'd love to hear your insights as well! #digitalmarketing #ecommerce #ppc #googleads #togetheryougrow

Exciting news! 🌟 Google is enhancing Search ads to boost performance! 🚀 Discover the latest changes in ad dynamics, designed to elevate your online presence. 📈 Stay ahead with improved ways ads interact with assets. 🌐 https://lnkd.in/gAv7XGi9 #googleads #digitalmarketing #performanceboost

It's easy to click the boxes you think are best when setting up search ads, but that could mean you are spending more money than you need to. We can't all be experts in everything. Reach out today to get help. I can set up and manage your search ads so that you are getting the most out of the money you are spending. https://lnkd.in/evhkvPUf #GoogleBusinessProfile #Google #GoogleAds #DigitalAdvertising #ppcManagement #SmallBusiness #GoogleGirl #LauraVanSads

It's easy to click the boxes you think are best when setting up search ads, but that could mean you are spending more money than you need to. We can't all be experts in everything. Reach out today to get help. I can set up and manage your search ads so that you are getting the most out of the money you are spending. https://lnkd.in/evhkvPUf #GoogleBusinessProfile #Google #GoogleAds #DigitalAdvertising #ppcManagement #SmallBusiness #GoogleGirl #LauraVanSads

It's easy to click the boxes you think are best when setting up search ads, but that could mean you are spending more money than you need to. We can't all be experts in everything. Reach out today to get help. I can set up and manage your search ads so that you are getting the most out of the money you are spending. https://lnkd.in/evhkvPUf #GoogleBusinessProfile #Google #GoogleAds #DigitalAdvertising #ppcManagement #SmallBusiness #GoogleGirl #LauraVanSads

It's easy to click the boxes you think are best when setting up search ads, but that could mean you are spending more money than you need to. We can't all be experts in everything. Reach out today to get help. I can set up and manage your search ads so that you are getting the most out of the money you are spending. https://lnkd.in/evhkvPUf #GoogleBusinessProfile #Google #GoogleAds #DigitalAdvertising #ppcManagement #SmallBusiness #GoogleGirl #LauraVanSads

Search ads on Google can be a shortcut to the top of the list. ✅ Choose your keywords. ✅ Pay your money. ✅ Away you go. But if you really want the best outcome, it's not quite that simple. A campaign we set up earlier this year recently recorded a lovely big lead that we (and our client) were very excited about. But it took time and a lot of refining to get there, as well as plenty of patience and trust in the process. The ads covered a lot of different sectors, so we started with a wide range of keywords and fine-tuned by carefully reviewing the data to see what was working - which clicks were valuable and just as crucially, which weren’t. Gradually, and through plenty of testing and learning, we’ve honed the keywords to get a focused campaign running that really hits the mark. So, this is a PSA to say that if your ad campaign doesn’t seem to be pulling in the leads you were looking for, keep at it. Refinement and patience are your friends here. And if you're stuck, drop Andreas a line - he loves solving a head scratcher! 🙃 #PPC #SearchAds #DigitalComms

So your Google Search Ad might now be classed as 'Top' Ad but it won't actually be top, unless it's 'Absolute Top' - then your ad will be top of the 'Top' ads. These new Google Ads definitions are giving me Boris Johnson explaining the 'Stay at Home/Go to Work' restrictions during COVID... According to Google: "Top Ads are generally above the top organic results, although they 𝐦𝐚𝐲 𝐬𝐡𝐨𝐰 𝐛𝐞𝐥𝐨𝐰 the top organic results on certain queries. Placement of Top Ads is dynamic and may change based on the user’s search." cc: Angus S. | Dan Wall | Alex O'Leary #GoogleAds #PPC #Search