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Everything in SEO is relative. If you suspect you’re under-optimized for a high value keyword, the first step is to understand where your competitors are today. If you’re missing the mark, but your closest competitors are missing it too, there’s a good chance you’re winning. The opposite is true if you’re performing strongly. Start with a thorough understanding of competitor rankings, and you’ll understand the landscape that informs your strategy. #SEO #contentmarketing  #digitalmarketing

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