Seas & Straws’ Post

View organization page for Seas & Straws, graphic

99 followers

H&M's clothing made from "recycled plastic bottles" might seem like a win for sustainability, but here's the greenwashing plot twist: it may not be as eco-friendly as advertised! 𝗪𝗵𝘆 𝗥𝗲𝗰𝘆𝗰𝗹𝗲𝗱 𝗣𝗹𝗮𝘀𝘁𝗶𝗰 𝗕𝗼𝘁𝘁𝗹𝗲𝘀 𝗠𝗶𝗴𝗵𝘁 𝗡𝗼𝘁 𝗕𝗲 𝘁𝗵𝗲 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: ❎ Hidden Costs: Turning plastic bottles into clothes uses energy and disrupts the existing bottle recycling loop. Those bottles could be reused for beverages, reducing overall plastic waste. ❎ Microplastic Problem: Even recycled polyester sheds harmful microplastics when washed, polluting waterways and harming marine life. 𝗛&𝗠'𝘀 𝗠𝗼𝘃𝗲 𝗧𝗼𝘄𝗮𝗿𝗱𝘀 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗙𝗮𝘀𝗵𝗶𝗼𝗻: In a promising step, H&M recently invested a whopping $600 million in Syre, a Swedish startup! But what's so special about Syre? 🟢 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 𝗼𝗳 "𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿" 𝗳𝗮𝘀𝗵𝗶𝗼𝗻! Instead of plastic bottles, Syre focuses on recycling worn-out clothes into new polyester fibers. 🟢 𝗖𝗹𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗟𝗼𝗼𝗽: This innovative approach keeps clothing materials in a closed loop, minimizing waste and reducing reliance on virgin materials. 𝗕𝘂𝘁 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗲𝗻𝗼𝘂𝗴𝗵? Will advancements in textile recycling and innovative materials ultimately eliminate our reliance on polyester altogether? What do you think? #sustainablefashion #recycledclothing #gogreen #makeadifference #microplastics #fashionrevolution #circulareconomy

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics