Seattle Parks and Recreation’s Post

Ai is here to stay

Great to see a retail brand getting back to emotional branding. I hope that this video isn't lost in a sea of retail messaging and that it's meaningfully integrated so all consumers get the feeling, with or without the great dance moves. Integration isn't always easy in retail, but it builds connection and trust when well executed. #branding #integratedmarketing #customerexperience

‼️THIS IS HOW IT’S DONE‼️ This is a perfect example that using dancers and performers for campaigns and marketing will massively boost a brands/company interaction and engagement! It’s fresh, fun and different! It’s more exciting to watch and celebrates people’s gifts and creativity. Within 24hours it has reached 2.9 million views just on their Instagram alone! When on average a normal campaign video only get around 60-100k views… which shows how important it is to book professional dancers for any marketing and campaign strategies. Social media is a huge platform that reaches millions of people worldwide, more campaigns need to be as exciting as this and more visually engaging! Additionally, you gotta remember the amount of genuine personal followers each dancer has, who will share/repost and comment to support their friends/family. So even more engagement on the post! Well done Gap you got mine and over 2.9million(and counting) people’s attention and now I want the whole collection!!!👏🏽👏🏽👏🏽

Hats off for his art mastery Amazing skill on the subject matter, art. Unimaginable, breaking things can be done constructively to produce artworks. Exalted Him, who taught the man such incredible skill. https://lnkd.in/gRBnHbhU

Bravo Gap ✨ This is a great example of the importance of injecting popular culture into campaigns because creating a campaign concept that isn’t relevant to your target audience is pointless. What they’ve done is managed to connect two target audiences into one: Tyla’s and Jungle’s. Both international artists are what I think most would consider ‘successful up-and-coming artists’ with combined monthly listeners of 37M on Spotify. A clever way to put GAP on the MAP, and this is what advertising should be about. ✨

I can't say this enough - WE NEED ARTISTS. We need artists to be able to afford to live in the city they care about and we need them supported in times of fear. Especially with everything going on in the world right now, artists using their voices to reflect on, process, and create magic impacts us all. Disheartening is an understatement when we read articles like the one in Dance Magazine by Guillermo Perez - https://lnkd.in/gqEWK7mD. In what world can something as essential to the human spirit as arts and culture NOT be a state funding priority? Florida governor Ron DeSantis announced that in 2024-25, the $32million promised to over 600 arts organizations was cut to $0. The arts CANNOT participate in the market economy the same way a car-parts manufacturer can. We cannot change our services to be one-size fits all, we cannot monetize services that communities rely on nonprofits for, and we must never take for granted the good federal- and state-funded programs provide for communities who cannot participate in the market economy. The wage gap is growing and costs for living keep rising. The Seattle Times shared an impressive story from Margo Vansynghel, who collected transparent income totals from artists living and working in the city limits. This further exposes the disconnect between what's available to people vs the conditions they must live within. Three cheers to funders like the M.J. Murdock Charitable Trust for funding articles like the one shared below! We're going to be relying more and more on them in the years to come should these challenges be left unaddressed. Arts and Culture is critical to our society and a staple of good health. Why must we keep barking this from the rooftops and when will our governing bodies hear us?

📌 Artists and arts professionals sign letter to UK Department for Culture, Media, and Sport (DACS / a-n The Artists Information Company / CVAN ) In the short term, the group is “asking the new government to consider short-term policy recommendations including: - the introduction of the Smart Fund, a private copying scheme that could generate around £300 million/ year in copyright revenues for creatives and visual artists. - the appointment of a Freelancer Commissioner to advocate for the working rights of freelancers in the visual arts sector and across the creative industries. […] In the longer term, the group calls for the extension of the Museum and Galleries Exhibition Tax Relief, a new Creative and Cultural Agreement with the EU, and planning reforms to incentivise the creation of artists’ studios and creatives spaces. In addition to economic support, the manifesto calls for a curriculum that fosters creativity, critical thinking, and empathy, stressing the importance of investing in creative education. It advocates for the integration of visual literacy into the national curriculum at Key Stage 2 and ensuring every school child visits a cultural organisation every year.” 🔖 CVAN coverage: https://lnkd.in/eVUiAqpn 🔖 Official letter and signatories: https://lnkd.in/eJpeuHe6 #artistsworkrights

Anyone that has been around me the last 7 or 8 months will undoubtedly have heard me bang on about Charlie Di Placido & J Lloyd’s directorial masterpiece for Jungle’s single “Back on 74”. The music video has been trending almost constantly on social media since its release. The good folks at my old stomping ground, Gap, have collaborated with the original creative team and Jungle for their Spring “Linen Moves” campaign to harness the power bottled up within. Leveraging popular culture, especially in this case through dance, Gap taps into a universal language that transcends demographics. Dance, with its inherent ability to evoke emotion and foster a sense of community, was always the perfect vehicle for Gap to deliver its message. The collaboration lets Gap once again embed itself within the fabric of the zeitgeist, reinforcing its brand identity as fresh, dynamic, and inclusive. A triumphant return to form for them after a few years of ‘same same’ look and feel ads. This ad is the bullseye on the target of brand advertising. Q: How many messages in an ad are too many? A: One... The essence of brand growth lies in the ability to maintain relevance while continually expanding reach. Gap's strategic (increase in?) advertising spend is not merely about visibility; it's about creating a deeper connection with consumers. This campaign exemplifies how investing in broad-based, culturally relevant marketing can elevate a brand's presence in the consumer's mind, and in turn, reach those all-important lite buyers, that in turn are the bricks that market share is built on. All while not even mentioning one product, price, or service. Gap's reintroduction of dance into their advertising is not just a nod to the past but a strategic move to connect with both long-time fans and new audiences. This campaign effectively bridges that gap between heritage and modernity. It showcases how entertainment, when aligned with how customers already see your brand, can amplify your appeal. If you have any doubts, just check out the flood of positive comments on Jungle’s YouTube post (link below). This year's Super Bowl in the US and Christmas ads here in the UK are a who's who of recognisable faces linked with brand. However, Gap's campaign could very well set new benchmarks for how brands approach marketing in the fashion industry and beyond. Directly embracing the look and feel of the very art they are recreating is a powerful way to leapfrog into the hearts and minds of the very audience you seek. Gap’s masterstroke here is that they know how their customers already see them; and they linked to culturally relevant source material that shares the same DNA. Let's face it, Gap could have just slapped a logo on the original music video and we would have believed it. But now they have ownership. I’ll be watching Gap's market share creep up over the next few months, and I can’t wait to see more of this. https://lnkd.in/epz2955k

I absolutely love this campaign! Here are my thoughts on why: Collaborative Reach: It's genius how they're bringing together the fanbases of three different groups, potentially even those who may have drifted away from the GAP brand. It's like a breath of fresh air, a chance to reintroduce the brand to those audiences. And with Tyla being a Grammy award winner and the addition of Jungle, the two combined have a monthly listenership of 37.2 million. Talk about a stellar reach! Their involvement brings such a youthful and exciting vibe to the campaign. Then there's The Arts Meet Fashion aspect. This campaign is the perfect fusion of art and fashion. From the captivating choreography to the stunning cinematography, the vibrant color grading, and the impeccable styling of the performers, every detail adds up to create a mood and energy that jumps right through the screen. It's engaging, it's fun, and it's connecting with the customers. And let's not forget about Familiarity. GAP has always been synonymous with Americana classics and an optimistic spirit. While recent marketing efforts might have strayed a bit, this campaign feels like a true return to form. It's like a nod to the classic Khaki Swing commercial, Khaki a-go-go, and more. It's like GAP saying, "Hey, remember what we're all about? Well, we're back!" Overall, I'm thrilled to see GAP taking this exciting direction. They're not just moving forward; they're getting back to their roots in a fresh, modern way. It's the kind of move that makes you sit up and take notice. And personally, I can't wait to see where they go from here. #fashion #linenmoves #gap #gapinc #ss24 #marketing #influencermarketing #art #artinbusiness

The perfect blend of artistry and functionality.