Sebastien Khoo, MBA’s Post

💡 What if a single event could spark a movement, one that doesn’t fade after the main stage lights go out, but instead builds momentum and ripples across regions? In today’s world, event impact doesn’t have to be limited to one moment in time. Imagine the power of taking a flagship user conference and transforming it into a rolling thunder series—an experience that resonates throughout the year, bringing value and connection to diverse communities across geographies. Here’s why this approach has the potential to redefine event strategy: 🔥 Continuous Engagement: Instead of a one-and-done event, this model creates an ongoing conversation with customers and partners. It’s about nurturing relationships long after the big event is over. 🌍 Localized Impact: By bringing the summit experience to regional markets, we can tailor content and conversations to address specific challenges and opportunities for each community. This creates more relevance and deeper connections. 📈 Maximizing Event ROI: The initial flagship event sets the tone, and the regional summits amplify its impact. With each touchpoint, we extend the reach of our message, build brand affinity, and generate sustained engagement. ✨ Building a Global Yet Intimate Community: There’s magic in creating a sense of belonging. The rolling thunder approach lets more people participate in ways that work for them—whether through large-scale flagship events or smaller, more intimate regional summits. The future of events isn’t about thinking bigger—it’s about thinking broader and more connected. By evolving our approach, we can create deeper, lasting connections that empower and inspire our communities year-round. Have you embraced the rolling thunder approach to create ongoing engagement? What strategies are you exploring to drive continuous impact? Let’s share ideas!👇 #EventStrategy #ThoughtLeadership #RollingThunder #UserExperience #ContinuousEngagement #EventInnovation #CustomerConnection

🔍 𝘼𝙧𝙚 𝙮𝙤𝙪 𝙡𝙚𝙫𝙚𝙧𝙖𝙜𝙞𝙣𝙜 𝙩𝙝𝙚 𝙛𝙪𝙡𝙡 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡 𝙤𝙛 𝙚𝙫𝙚𝙣𝙩𝙨 𝙩𝙤 𝙖𝙘𝙝𝙞𝙚𝙫𝙚 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙗𝙟𝙚𝙘𝙩𝙞𝙫𝙚𝙨? In the dynamic world of business, a staggering 89% of companies recognize events as pivotal to their success. But here's the twist - events need an evolution to keep thriving. Why? Let's dive in. ✨ Speakers and Exhibitors: Your Gateway to Business Triumph ✨ Events are more than just gatherings; they're goldmines of opportunities. For speakers and exhibitors, these platforms are not just about showcasing products or ideas. They're about forging lasting connections, sparking innovative collaborations, and setting industry trends. 👉 Networking Nirvana: Events are the epicenter of networking. This is your chance to rub elbows with the best, learn from the experts, and create relationships that go beyond business cards. 👉 Brand Amplification: As a speaker or exhibitor, your brand gets the spotlight. It's not just about what you present, but how you present it. Captivate your audience, tell your story, and watch as your brand resonates with a wider audience. 👉 Real-Time Feedback & Insights: There's nothing like getting immediate responses to your ideas and products. Use these insights to tweak your strategies, improve your offerings, and stay ahead of the curve. 🔄 But Wait, There's More: The Urgent Need for Event Evolution 🔄 Yes, events are crucial, but the traditional event model needs a makeover. Why? To stay profitable and relevant. The future of events lies in: 💡 Interactive Experiences: Move over, passive listening. It's time for workshops, Q&As, and immersive experiences that keep attendees engaged and invested. 🌿 Sustainability: Eco-friendly events are not just good for the planet; they're good for business. They resonate with a growing demographic that values sustainability. 📈 Data-Driven Insights: Harness the power of data to understand attendee preferences, track engagement, and tailor future events for maximum impact. 🤝 In Conclusion 🤝 Events are not just about attendance; they're about impact. For speakers and exhibitors, they're a springboard to achieving business objectives. But, it's time for events to evolve. Embrace change, and watch your business soar. Check the full report in the comments! #events #businessgrowth #networking #innovation #dataanalytics #businessanalytics #datadrivendecisions #sustainability #eventindustry

As we head into the second half of 2024, the team here at Connected Event Group have put together our top predictions for trends that will redefine events and attendee experiences: Playful Tech Integration: Imagine events where technology isn't just functional but also playful! We foresee a creative use of tech to incorporate out-of-the-box experiences, encouraging attendees to break free from the ordinary and have some serious fun. Personalised Experiences: The future is personalised! Soon, every attendee could have a unique event journey tailored precisely to their preferences and needs. This shift promises to elevate engagement and satisfaction levels like never before. Enhanced Collaboration: Expect more synergy between internal AV teams and external partners within the industry. This collaborative spirit will spark innovative ideas and seamless execution, ensuring every event leaves a lasting impact. Moments of Awe: Get ready for sensory overload! We aim to create unforgettable moments that leave attendees in awe, moments that not only captivate but also resonate long after the event concludes. These experiences will be the cornerstone of building lasting connections and ensuring attendees return year after year. At Connected Event Group, we're committed to staying ahead of these trends, crafting events that are not just memorable but transformative. Take a look at the below video of CEG Director, Libbie Ray, and Account Manager, Emma Nico, from their recent webinar with The Professional Conference Organisers Association where they dive into these trends further! #Events #EventTech #EventAV #EventTrends #FutureOfEvents #EventInnovation

The events industry is always evolving and 2024 is shaping up to be a transformative year. Here are 5 insights that I think will shape how we plan and execute events moving forward: 1. The search for the right event tech continues 48% of event planners are prioritizing new and better event technology but finding the right one is a continuous struggle. via Community Brands → My Take: Know your priorities and start your event tech hunt from there. Platforms with the lowest ticketing fees often come with bare-minimum features. Others just blow fees out of proportion! It's possible to have a good balance. 2. AI isn’t just hype anymore Event planners are experimenting with AI to automate traditionally time-consuming tasks such as creating sponsorship proposals and content. via Victoria Akinsowon PG Dip DigM → My Take: Event professionals who adopt AI early will have a cutting edge in the years to come. Efficient planning gets a higher return on investment. 3. Sustainable events are the new standard The Paris Olympics has taken the lead in reducing events' carbon footprint by upcycling iron and shuttlecocks and turning them into medals and furniture. via Marie Sallois in Forbes → My Take: Eco-creativity needs to be taken to new heights as sustainability in events are no longer a trend. Stakeholders demand it. 4. Hybrid events aren’t going anywhere Planners are hosting an average of 6.4 live events and 4.5 hybrid ones annually. via Lisa Plummer Savas → My Take: Hybrid events are too sophisticated to be ignored. With this, event planners hit multiple targets: (1) maximize audience reach and (2) keep content engaging. 5. Attendees care about values → 64% of event planners now say their event destinations need to align with their attendees’ values. via Corporate Event News My Take: inclusivity, sustainability, and diversity aren’t just buzzwords anymore—they’re becoming non-negotiables for modern event planning. I’d love to hear how these trends are impacting your events in 2024. Let’s keep the conversation going! #eventmanagement #eventtrends2024 #sustainability #eventtech

Wondering if your events really stick? You should be! #EventProfs #EventTech #MeetingProfs #AIinEvents #EventPlanning #Innovation #BusinessEvents #CorporateEvents

Hey fellow event enthusiasts! 🎉 As entrepreneurs in the dynamic world of events and entertainment, it's crucial to navigate the do's and don'ts to ensure every gathering is a smashing success. Here are some insights from our experience: ✅ DO focus on meticulous planning: From venue selection to logistics, thorough planning sets the stage for a seamless event. Anticipate challenges and have contingency plans in place to tackle any curveballs. ❌ DON'T overlook the power of communication: Clear communication is key at every stage of the event process. Whether it's with clients, vendors, or team members, ensure everyone is on the same page to avoid misunderstandings. ✅ DO prioritize attendee experience: Put yourself in the shoes of your guests and tailor every aspect of the event to enhance their experience. From engaging activities to thoughtful details, every touchpoint matters. ❌ DON'T underestimate the importance of budgeting: Finances play a crucial role in the success of an event. Set a realistic budget and stick to it to avoid overspending. Be transparent with clients about costs and potential expenses. ✅ DO embrace innovation and creativity: Stand out from the crowd by infusing creativity and innovation into your events. Whether it's through unique themes, interactive elements, or cutting-edge technology, dare to be different. ❌ DON'T ignore feedback: Post-event feedback is a goldmine of insights for improvement. Listen attentively to feedback from clients and attendees, and use it to refine your processes and enhance future events. Let's continue to raise the bar in the events industry by mastering these do's and avoiding the don'ts. Here's to creating unforgettable experiences together! 🚀 #EventExcellence #EntrepreneurialInsights #EntertainmentIndustry

In the world of event planning, the tide is unmistakably turning. Gone are the days of one-size-fits-all events—today, it's all about curated boutique experiences. The truth is as clear as day: there's no falsehood here. The challenge many organizations face lies in their continued reliance on generic events. Such events might seem sufficient at first, but they inevitably lead to a decline in attendance, a loss of sponsors, and a significant drop in revenue. As event professionals, our role has never been more critical. We are the architects of change, tasked with steering our organizations towards crafting events that are not just gatherings, but meaningful experiences that add real value. This shift may result in smaller audiences and higher participation costs, but rest assured, the demand is there. People crave genuine connection and experiences that stir emotions. Ask yourself: do your events spark joy, ignite passion, or foster connections? If your answer is anything but a resounding "yes," it's time for a paradigm shift. Let's lead the charge in transforming the event landscape. Are you ready to create memorable, impactful experiences that resonate deeply with your audience? Share your thoughts or get in touch to discuss how we can elevate your next event. Together, let's make every event count. #EventPlanning #BoutiqueExperiences #InnovationInEvents #Networking #ProfessionalDevelopment

Event Profs, engagement is everything! What are your favorite tools to engage your audiences? #eventprofs #eventengagement #eventtools #evo3events

🎤 What’s the Secret Sauce to Creating Unforgettable Events? 🎤 Hint: It’s all about innovation, connection, and the right tools! 🚀✨ As we wrap up The Event Planner Expo, we’re leaving with some powerful insights on what’s driving the next generation of event experiences. Here’s a sneak peek of what you should know: - Engagement is Everything 🎯 Want to know a fun fact? Events that use interactive tech see 30% higher engagement from attendees! Whether it’s live polling or AI matchmaking, keeping your audience involved is key. - Hybrid is Here to Stay 🌍 With virtual attendees joining from across the globe, hybrid events aren’t just a trend—they’re the new normal. And guess what? They can boost attendance by up to 40%! - Sustainability Steals the Show 🌱 Green events are now a top priority. In fact, 60% of event planners say they are investing in eco-friendly solutions. Small steps, big impact! 💡 Curious about how to leverage these trends? Let’s collaborate! Our team at Sarcon is constantly pushing the boundaries of event tech, helping you deliver memorable, seamless, and impactful experiences. 📍 Missed the chance to attend? No worries! Connect with us to discuss how we can bring these game-changing trends to your next event. Let’s make your event the talk of the industry! 🤝 Connect with Us: https://lnkd.in/dJdqzyHm 🌐 Learn More: www.sarcontech.com Let’s make your next event a success story! 🎉 #EventTech #TheEventPlannerExpo #EventProfs #HybridEvents #EventManagement #EventPlanning #SustainableEvents #EventTrends #EventInnovation #BusinessEvents #EventEngagement #VirtualEvents #Networking #EventMarketing #TechSolutions #FutureOfEvents #sarcontech #sarcon #successmaanager #projectmanager

This year, it's all about thinking big with small events! 🎉 Dive into the strategies our most successful clients swear by to propel their events to new heights and drive meaningful connections. Here's your guide to achieving the same: 1️⃣ Exclusive Invites, Intimate Experiences: 🌐 Host invite-only smaller events for unparalleled connection. 🤝 Draw attendees closer with an exclusive guest list. 💬 Foster faster-moving conversations and deal flow. 2️⃣ Craft Unforgettable Experiences: 🌍 Go beyond with world-class experiences. 🏞️ Invest in location, accommodation, and top-notch technology. 🚀 Make your event and its connections unforgettable. 3️⃣ Tech-Savvy ROI Maximization: 🤖 Leverage cutting-edge tech for a lasting impact. 🚀 AI matchmaking for early conversations. 💻 Virtual events for real-time deal flow. 2024 is the year of smaller, smarter, and sustainable event planning. 🌿✨ Create resonant experiences and harness technology to make it happen! Questions? Reach out – we're here to help. 🤝🔗 #EventSuccess #SmallEventsBigImpact #TechInnovation #EventPlanning2024 🌐💡