Sebastien J.’s Post

What do George Clooney, Jay-Z, and Conor McGregor all have in common? Fame and fortune of course. But the real connection is that they all generated their true wealth from alcohol. George Clooney sold his tequila brand Casamigos to Diageo for $1 billion only four years after launching. Jay-Z sold his stake in cognac brand D’ussé to Bacardi for a whopping $750 million. Conor McGregor sold his stake in the whiskey brand Proper No. Twelve to Proximo Spirits for $600 million only three years after founding it. While they all have some level of exceptional talent that propelled them to stardom, it was their marketing skills that made them generational wealth. They successfully bottled their personalities utilizing the same marketing skills that got them famous in the first place to promote their liquor brands. And they won’t be the last celebrities to create generational wealth from liquor. In 2018, there were less than 40 celebrity liquor brands. Today there are over 500 celebrity liquor brands Celebrities want to align themselves with high-end products that symbolize quality, style, and sophistication - and that fit nicely with premium spirits. Celebrity liquor brands have mass appeal as those who are fans of the celebrity behind it will select their brand over the competitors. The Rock’s Teremana Tequila for example is the fastest-growing liquor brand ever and is currently valued at about $3.5 billion. What is your favorite celebrity liquor brand?

🚨👑 Beyoncé just dropped a new whisky brand, SirDavis, paying homage to her great-grandfather, a Prohibition-era moonshiner. $89 a bottle and backed by Moët Hennessy? Now THAT’s a power move!💥 As a marketing leader, how would I market this? 📔Here’s my playbook: 1️⃣ Storytelling: The legacy of a Prohibition-era moonshiner turned into a premium whisky? That’s gold. I’d create content around the journey from farm to bottle, mixing old-school grit with modern luxury vibes.✨ 2️⃣ Influencer Collabs: Imagine SirDavis featured in upscale cocktail tutorials by top mixologists or Beyoncé fans in the food and beverage world. Perfect blend of class and culture.🍹 3️⃣ VIP Tastings: Host exclusive virtual tastings for the Beyhive in select cities—let them experience that first sip with a story about the roots of SirDavis. Invite them to share their moments on socials because UGC still sells. 🎤🥃 How would YOU market SirDavis? Drop your ideas! 💬 #SirDavisWhisky #SocialMedia #OrganicStorytelling #Beyoncé #Ashlytics Source: Forbes

Premium Tequila Downturn | Spirits | Celebrities - Tequila's expansion at the top end is slowing, as declines at the bottom end have turned around into growth After several years of strong double-digit increases, volumes of premium-plus tequila in the US rose by +4% in the first six months of 2023, versus the same period in 2022 The high-volume growth occurring through expanded distribution, especially from celebrity-backed brands, has normalised. Due to the influx of new brands, saturation is beginning to occur, making it more difficult for brands to differentiate themselves in the eyes of consumers. #tequila #agave #mezcal #alcoholicbeverages #spirits #spiritueux #alcoholicbeverages #alcoholindustry #celebrities #influencermarketing #celebrity #premium #premiumtequila

Fabulous smart people panel at unified - on expanding your wine brand… it was a great panel and I hope I did it justice in this article

It's National Wine Day - are you up for a bottle of red or a bottle of white? Have a favorite brand? #remaxtrendsrealty #nikkifanizzi #realtor #realestate #akronrealtor #newhome #home #nikkisells #yourrealtor #marketlisting #greatinvestment #listwithme #realestateexpert #realestateagent

It's National Wine Day - are you up for a bottle of red or a bottle of white? Have a favorite brand? #remaxtrendsrealty #nikkifanizzi #realtor #realestate #akronrealtor #newhome #home #nikkisells #yourrealtor #marketlisting #greatinvestment #listwithme #realestateexpert #realestateagent

Did you know that according to Vivino 75% of consumers choose wine by the label? Confidence in choice isn't a coincidence; with a well-crafted brand strategy we can help your potential consumers choose your wine brand with certainty. Ready to create a strategy that makes your wine brand the obvious choice? Let's start today! 💪 #WineBranding #BrandStrategy #WineMarketing

Fascinating read via The Washington Post and M. Carrie Allan centered around how celebrity-fueled tequila brands are shaping the landscape of the wider agave industry, both for the better and for the worse some may argue… While opinions on celebrity involvement in the tequila category vary, one thing is unanimously clear: it's crucial to preserve the ages-old heritage and culture of tequila making amidst the category's evolution. We also shared own perspective on four key elements as to what makes a celebrity spirit brand collaboration successful by way of the following Fast Company article: https://lnkd.in/gkfka8gH #speakeasyco #celebritytequila #wineandspirits #dtc #agave #tequila

How can a Boutique drinks brand look to hospitality to talk to different customers and satisfy new needs?   This question came up talking to exciting scale up Gin business Slake Spirits based on the gorgeous Sussex Coast.   more2 worked with their passionate founder Thomas Martin-Wells to understand allowable spend to acquire new customers and grow the Slake brand.   And you know what? It’s very different for DTC customers vs customers of their phenomenal Distillery Tours.   Distillery Tour customers are some of the most loyal, so flexing marketing spend and channels means more meaningful conversations😊 They are super engaged, passionate, and likely to keep coming back.   Knowing the numbers for the total brand = knowing where to spend your Marketing £ confidently!   The drinks and hospitality industries are so intrinsically linked, and it’s great to see brands thinking about how they can create meaningful customer journeys across channels😊 #slakespirits #more2 #DTC #sussex #distillery