Seda Solmaz 🚀’s Post

Food for thought: consumer brands could consider the intersection of wellnessification + snacking for rich venture opportunities💡 The global healthy snack market is expected to grow to $152.55 billion by 2030, and $178.3 billion by 2032 — with a CAGR between 6.7-6.8% over that span. Data from Research and Markets, as well as The Brainy Insights and Statista, show that the global snack market as a whole is growing, and more specifically, the healthy snack market is growing too. For brands looking to satisfy snack-happy consumers who might be looking to larger global trends such as health & wellness + The Wellness Economy, there’s more to explore when it comes to the biggest snacking countries, and those that are turning to wellnessification to see where launching higher-quality snacks, with better sourced ingredients could strike a nerve. Turn on AI audience insights, and better yet — turn to the expert innovation cofounders disrupt the market & start your next venture building journey, together 🤝 #venturebuilding #consumerbrands #wellnessification #GenAI #consumerinsights #snacking #disruptiveinnovation

From being a part of casual discussions to morphing into concrete lifestyle choices, #health and #sustainability aspects have increased sensitization among consumers impacting product and service preferences. As a response, established brands and new age companies have also started emphasizing on greening up the supply chain. Dive into our latest #2024 report on the evolution of healthy and sustainable snacking for an insight into the consumer’s mind in the age of conscious consumption. Global Snack Market Trend 2024: https://lnkd.in/gaS-v9k2 #biobrain #marketresearch #insights 

Sober curious? As we navigate a post-pandemic world, more and more people are exploring alcohol-free lifestyles for wellness. But what does this mean for beverage brands? Get ahead of the curve with @WD Partners' exclusive POV on sober-curiosity trends, consumer insights, and strategies to thrive in this evolving landscape. https://lnkd.in/g7uQbBWB

Costs, Weight and Fun - three most important FMCG customer trends in 2024 In the face of uncertainty, consumer behaviors are shifting. FMCG Gurus reveals key trends for 2024, offering brands actionable insights: 1️⃣ Maximize Value: 53% cutting food expenses. Innovate packaging, offer personalized promos. Keep premium treats affordable. 2️⃣ Green Horizon: Trust in regenerative farming. Adopt eco-friendly practices. Highlight extra benefits. 3️⃣ My Plate, My Profile: 28% use health apps. Explore personalized health solutions. 4️⃣ Strive for Happiness: 57% focus on mental well-being. Prioritize happiness, healthier habits. 5️⃣ Natural Harmony: 59% check ingredients. Embrace authenticity, free-from claims. Brand Insights for 2024: - Innovate affordability without compromising quality. - Go eco-friendly, communicate extra perks. - Tap into health apps trend. - Address mental well-being preferences. - Emphasize authenticity and quality. #FMCG #ConsumerTrends #2024Insights #BrandAdaptation

Fascinating perspective from WD Partners on this trend and how it impacts beverage brands! Sober curious? As we navigate a post-pandemic world, more and more people are exploring alcohol-free lifestyles for wellness. But what does this mean for beverage brands? Get ahead of the curve with WD Partners' exclusive POV on sober-curiosity trends, consumer insights, and strategies to thrive in this evolving landscape. https://lnkd.in/g7uQbBWB

Forget the big trends... Yes, you read that correctly. Is that the key to having success in the functional beverage space? "The great functional interest of tomorrow is a niche online community today." A great quote by Matthew Barry and here is how I interpret it: The functional beverage category is still dominated by energy drinks and hydration, but the market is CHANGING! So what's the best way to lead the next wave of functional beverages and build a successful brand in this space in my opinion? 1. Carve Out a Niche Today's market demands innovations tailored to specific physical and mental health needs—from cognitive enhancement to stress relief, and even products that mimic the effects of alcohol or aid in sleep. That takes knowing your target consumer, their demographic and the unique problems they have. Understand their needs now but also in the future by anticipating what niche functionalities could become more important in the future. 2. The Internet Is Your Friend Gaining mass market appeal is going to take longer in general when you have a niche product. But, that is where the internet is a game changer. In this age of information, consumers don’t just buy products; they invest in health. And in this investment, they seek authenticity and efficacy, often beginning their journey online where niche brands can thrive without the immediate need for broad retail presence. Building an online community who can resonate with your brand while providing them health solutions is the way to eventually achieving that shelf space. I will be interested to see how the functional beverage market continues to evolve over the next couple of years. What do you think of these points? How would you grow a functional brand in today's market? #functionalbeverages #drinks #beverages #beveragetrends

𝙏𝙍𝙀𝙉𝘿𝙎 𝙄𝙉 𝙎𝙉𝘼𝘾𝙆 𝘾𝙊𝙉𝙎𝙐𝙈𝙋𝙏𝙄𝙊𝙉 The preference for multiple small meals over fewer large ones among 7 out of 10 consumers globally signals the growing popularity of the snack segment. This trend is reinforced by factors such as the increasing alignment of the #snack market with broader food trends, including plant-based origins, ease of #purchase, #sustainability, and #diverse functionalities. 💯W𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗮𝘀 𝗮 #𝘀𝗻𝗮𝗰𝗸 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 75% of respondents prioritize health or wellness benefits when making purchases, emphasizing a fusion of physical and mental advantages beyond mere calorie or ingredient counts. This includes properties such as increased energy , mood improvement and alignment with physical goals. Food-related wellness, linked to mindfulness, is also prioritized, with elements like savoring taste, flavor, and texture complementing each other. 🌱𝗣𝗹𝗮𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗹𝘀𝗼 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 #𝘀𝗻𝗮𝗰𝗸 𝗺𝗮𝗿𝗸𝗲𝘁 The demand for plant-based #snacks is on the rise globally, with 56% of consumers aiming to reduce meat consumption and 46% reducing dairy intake. Specifically, 54% of Generation Z and millennials prefer snacks with plant-based characteristics. Moreover, consumers across all age groups believe that opting for plant-based options is beneficial for the #planet's future. 💡#𝗦𝗻𝗮𝗰𝗸𝘀 𝘁𝗵𝗮𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 The 2024 #consumer is more enthusiastic, intentional, and conscious about the products they consume, so they want personalized experiences with flexible and practical #snacks. #𝗙𝗼𝗼𝗱𝗧𝗲𝗰𝗵 #𝗦𝗻𝗮𝗰𝗸𝗧𝗿𝗲𝗻𝗱𝘀 #𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 

The "Food as Medicine" movement represents a tremendous opportunity for CPG, restaurant, and wellness brands to redefine the role of food in health and wellness. Measuring the success of such initiatives is crucial. Here's how: 💡 Health Outcomes: Partnering with healthcare professionals to monitor improvements in consumer health markers (e.g., blood sugar, cholesterol) can demonstrate the tangible impact of our products and menu items on health. 💡 Consumer Engagement: Success is also measured by how deeply consumers engage with our health-driven initiatives. This includes interactions with educational content, participation in wellness programs, and sharing their personal health journeys influenced by our products. 💡 Market Impact: Beyond immediate sales figures, the true indicator of success is a contribution to the broader public health landscape, the positive shift in consumer perceptions towards a brands, and the creation of a proactive community of health-conscious consumers. The Food as Medicine movement is not just a trend; it's a paradigm shift offering CPG, restaurant, and wellness brands a chance to lead and create impact. #NutritionStrategy #FoodAsMedicine #HealthAndWellness #CPG #Restaurants #WellnessBrands 

Sober curious? As we navigate a post-pandemic world, more and more people are exploring alcohol-free lifestyles for wellness. But what does this mean for beverage brands? Get ahead of the curve with WD Partners' exclusive POV on sober-curiosity trends, consumer insights, and strategies to thrive in this evolving landscape. https://lnkd.in/g7uQbBWB WD Partners

Sober curious? As we navigate a post-pandemic world, more and more people are exploring alcohol-free lifestyles for wellness. But what does this mean for beverage brands? Get ahead of the curve with WD Partners' exclusive POV on sober-curiosity trends, consumer insights, and strategies to thrive in this evolving landscape. https://lnkd.in/g7uQbBWB WD Partners