Excellent white paper by Sony highlighting HPE core and Scripps/Nexstar efforts in advancing it.
The "ATSC 3.0 Datacasting with Core Networks" whitepaper by Luke Fay and Graham Clift from Sony Electronics Inc. delves into leveraging ATSC 3.0 for enhanced datacasting capabilities. Key insights include:
ATSC 3.0 for Datacasting: Highlighted for its built-in file repair capabilities, ATSC 3.0 facilitates reliable multicast data transmission to various devices, improving the integrity of data delivered.
Nationwide Coverage with Core Networks: Through the "Goldenspike" pilot program involving EW Scripps and Nexstar stations in four major DMAs, the initiative demonstrates ATSC 3.0's potential for reaching about 90% of US households, showcasing efficient national data distribution.
Collaborative Development: The partnership between broadcasters and technology firms like Hewlett Packard Enterprise has birthed a Core Network. This platform simplifies the management and distribution of datacasting services nationally.
Flexible Service Delivery: The document outlines the process for configuring and ordering datacasting services via the Core Network, emphasizing the adaptability in service quality, delivery areas, and file transmission options.
Receiver Considerations: Focusing on receiver platforms, including equipped Sony Xperia phones and devices like Raspberry Pi for tests, the paper stresses the importance of device memory and processing power for successful datacasting.
ATSC A/331 Standard Proposals: Suggestions for the ATSC A/331 standard to support devices with limited memory by breaking files into smaller partitions for more efficient delivery are discussed.
Business Potential: The whitepaper explores new business opportunities enabled by ATSC 3.0 datacasting, highlighting the technology's ability to facilitate innovative services and models for broadcasters and content providers.
