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Everything and Nothing is Changing I am still excited about what was my first experience at the Cannes Lions International Festival of Creativity last week. It was a week full of inspiration, networking, and valuable connections with partners and colleagues. I had always had a somewhat skeptical view of this event, but I was wrong 😎 . I feel like I discovered many new things and, at the same time, recognized concepts that have always been there... Here are some of my takeaways:   - From Understanding AI to Making It Work  There were presentations on specific application launches from major big tech companies. Almost 13% of the cases shown used this technology in their productions and creativity. Artificial intelligence is having and will have a transformative impact on the industry. - Humor Is Back  Many sessions discussed the relationship between humor and advertising effectiveness. Humor creates powerful emotional connections, making ads more memorable and viral. Cannes Lions even created a new category to recognize excellence in humor. - Influence of the Creator Economy  The creator economy continues to change marketing. Brands and creators are collaborating more than ever to connect with niche audiences and create authentic and effective content. The new Creator Lions highlighted the importance of these creators in brand storytelling. - The Rise of Retail Media  Major retailers have launched new advertising networks in recent weeks and participated in Cannes for the first time, aiming to strengthen their relationships with advertisers and attract new customers. The future of media points in this direction. There was also much discussion about the importance of human connection, bold creativity, brand consistency, and the impact of culture on marketing. All topics that are being reconfigured but maintain their essence and relevance over time, and continue to be, in part, the key to success.

Video walls are a powerful way to capture attention and create an immersive experience for your audience. Useful for many industries, it allows your brand to convey information to a large number of people simultaneously. Whether being used for advertising, events, or informational displays, video walls can make a strong impact with their large, high-resolution screens and versatility. Check out our blog post to see how different industries can make use of video walls: https://rpb.li/j1Y #VideoWalls #DigitalSignage #Advertising

Your ad creative is not made to impress people with how good it looks like, how well-written the script is, or how much time and money you spent creating it. It's made to catch attention and get your target audience to take action. Focus on what matters.

Elevate your brand with Galaxy Media! Let's create stellar content together and reach new heights. DM us to explore partnership possibilities. #GalaxyMediaCollab #BrandPartnership"

In 2024, marketing experts are placing big bets on long-form content, predicting we'll all suddenly developed the attention span of a goldfish with a PhD. Meanwhile, experiential marketing mavens are all about collaboration, proclaiming says "engagement" like a group huddle to figure out new ways to make ads feel less ad-like. https://lnkd.in/gzT7J6Cs

🚀 Introducing FR3SH MEDIA—a new social and creative agency founded by Jamie Bryan, Bailey Nicklen and Maya Bedeau. With years of combined experience on the brand side, we understand the challenges you face and know how to deliver impactful results. We’re all about innovation, creativity, and strategic thinking. Our approach is simple: We bring fresh ideas and a deep understanding of what brands need to stand out in today’s crowded market. We’re excited to partner with brands looking to shake things up and achieve new heights. Whether it’s through social media, content creation, or full-scale campaigns, we’re here to make your brand vision a reality. Stay tuned for updates, insights, and a glimpse into the work we’re passionate about. We’d love for you to join us on this journey—follow us here on LinkedIn and on Instagram @fr3shmedia_ Here’s to fresh beginnings and creative success! 🚀 #FR3SHMEDIA #CreativeAgency #SocialMedia #BrandStrategy #FreshStart

JKS Incorporated’s President, Christy Cox Spencer, had the opportunity to pay a visit to the sign we produced for the High Point Market Authority at last weekend’s Spring High Point Market! Photo props like this sign make fantastic marketing tools for several reasons, including: ➡️ Brand Visibility: When people use photo props with your logo or message, every photo taken becomes a mini advertisement for your brand. ➡️ Engagement: People are more likely to interact with your brand if there’s a fun and interactive element involved. ➡️ Memorability: Unique and well-designed photo props can leave a lasting impression on people’s minds. ➡️ Social Media Sharing: Branded photo props often lead to user-generated content (UCG) on social media. ➡️ Brand Personality: Whether your brand is fun and playful or sleek and sophisticated, your props can help convey that message to your audience. #EnergizingBrandsSince1984 | #JKSIncorporated | #SignageSolutions | #HPMkt

Seems like the New Year has been quite spiiicccyyy in the #influencermarketing world so far: CREATORS: - it's ok to send media kits and rates - it's ok if the brand isn't a fit for your page - it's ok if the offer doesn't meet your desired rate - it's ok to say no BRANDS: - it's ok to ask for media kits, rates and screenshots - it's ok to send an educated offer to a creator - it's ok if the rates are far apart(from where creator wants to be and where you want to be) - it's ok to test a post out then sign long term At the end of the day, it's the creator's job to make as much money as possible on brand collaborations. It's the brand's job to get the collaboration for the best price with most deliverables. The collaboration will happen when both the creator and brand land on what is a fair deal for both sides.

this is how you make engaging ad campaigns

Have you ever been completely captivated by an ad? That moment when something about it - maybe its creativity, its clear message, or the way it felt like it was speaking directly to you - just clicked? 🌟 We're on a mission to craft the next standout ad campaign, and your insights could be the spark it needs! Dive into the comments and share the ad that made a lasting impression on you. What was it that grabbed your attention? This is more than just a chat; it's a brainstorm session for brilliance. Your stories and perspectives are invaluable. Let's mix our ideas to uncover the recipe for advertising gold. Keep this space buzzing with your unforgettable ad experiences! 🎉💡 #EpicBranding #AstravisiumMagic #AdThatSticks #StoryShare #CreativeGenius #MarketingMagic #MarketingInnovators #Branding