Today #GARM and Ad Net Zero presented the Global Media Sustainability Framework, and SeenThis is a proud contributor to this new framework! This new global framework enables advertisers, media owners, and agencies to measure carbon footprints across six major media types. It's a significant step towards a more sustainable future for the advertising and media industry. Well done to all partners who contributed to this work!
🔴 🟢 We’re proud to present the Global Media Sustainability Framework, a cross-industry collaboration between #GARM & Ad Net Zero that allows #advertisers, #mediaowners and #agencies to measure #carbonemissions across digital, television, print, audio, outdoor and cinema channels. The goal of this framework is to help every advertiser and their partners understand and take positive action to reduce the carbon impact of their media plans. 👉 Download the framework here: https://bit.ly/45tfdzT. #GARM #AdNetZero #sustainability #mediameasurement #GlobalMarketing #BetterMarketing Robert Rakowitz Delaney Goodwin