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BGM OMD’s client, Mercedes-Benz in Greece, wanted to see how their campaign was resonating with consumers and how it compared to competitors' campaigns. Their solution? Activating DV Authentic Attention® to evaluate performance. Download our case study to learn how Mercedes-Benz’s attention index was 24% higher than that of other automotive advertisers’ performance, driving a 5% increase in conversions. https://buff.ly/3UOQEda

On Tuesday, March 12, Paul Stevens and the ShortTermRentalz team hosted a Track Hospitality Software — A TravelNet Solution webinar, "Distribution Downstream – Turning your Billboard into a Flywheel," that covered the downstream impact of everything from managing your vacation rentals' listing content to reviews management. The main discussion covered HOW those elements of your distribution strategy can drive success or come back to bite you. Here is the expert panel: - Patrick Power Senior Director Product Strategy, TravelNet Solutions - Kate Berge Senior Account Manager Lead, TravelNet Solutions - Austin Ford, Lead Senior Revenue Manager, TravelNet Solutions - Sheryl Floyd Senior Product Marketing Manager, TravelNet Solutions - Jason Meersman, CFO | COO, Oyhut Bay Seaside Village 👀Watch the YouTube replay of the Webinar — https://hubs.ly/Q02pp4CD0 💡Key Takeaways: - Understand the placement of your listings and the quality of your listings - Interact with your prospective and current guests - Dive into how your conversion rates are and how to capture the attention of future travelers/guests/visitors to your property - Develop practical strategies to build scalable and repeatable momentum for your short-term VR business #STRz #IHM #VRBusiness #TravelNetSolutions #HeartofHospitality #Track #Partnerships #DistributionDownstream #FlyWheel

On Tuesday, March 12, Paul Stevens and the ShortTermRentalz team hosted a Track Hospitality Software — A TravelNet Solution webinar, "Distribution Downstream – Turning your Billboard into a Flywheel," that covered the downstream impact of everything from managing your vacation rentals' listing content to reviews management. The main discussion covered HOW those elements of your distribution strategy can drive success or come back to bite you. Here is the expert panel: - Patrick Power Senior Director Product Strategy, TravelNet Solutions - Kate Berge Senior Account Manager Lead, TravelNet Solutions - Austin Ford, Lead Senior Revenue Manager, TravelNet Solutions - Sheryl Floyd Senior Product Marketing Manager, TravelNet Solutions - Jason Meersman, CFO | COO, Oyhut Bay Seaside Village 👀Watch the YouTube replay of the Webinar — https://hubs.ly/Q02pn_qy0 💡Key Takeaways: - Understand the placement of your listings and the quality of your listings - Interact with your prospective and current guests - Dive into how your conversion rates are and how to capture the attention of future travelers/guests/visitors to your property - Develop practical strategies to build scalable and repeatable momentum for your short-term VR business #STRz #IHM #VRBusiness #TravelNetSolutions #HeartofHospitality #Track #Partnerships #DistributionDownstream #FlyWheel

On Tuesday, March 12, Paul Stevens and the ShortTermRentalz team hosted a Track Hospitality Software — A TravelNet Solution webinar, "Distribution Downstream – Turning your Billboard into a Flywheel," that covered the downstream impact of everything from managing your vacation rentals' listing content to reviews management. The main discussion covered HOW those elements of your distribution strategy can drive success or come back to bite you. Here is the expert panel: - Patrick Power Senior Director Product Strategy, TravelNet Solutions - Kate Berge Senior Account Manager Lead, TravelNet Solutions - Austin Ford, Lead Senior Revenue Manager, TravelNet Solutions - Sheryl Floyd Senior Product Marketing Manager, TravelNet Solutions - Jason Meersman, CFO | COO, Oyhut Bay Seaside Village 👀Watch the YouTube replay of the Webinar — https://hubs.ly/Q02pp3mg0 💡Key Takeaways: - Understand the placement of your listings and the quality of your listings - Interact with your prospective and current guests - Dive into how your conversion rates are and how to capture the attention of future travelers/guests/visitors to your property - Develop practical strategies to build scalable and repeatable momentum for your short-term VR business #STRz #IHM #VRBusiness #TravelNetSolutions #HeartofHospitality #Track #Partnerships #DistributionDownstream #FlyWheel

🚨 Attention Product People🚨 The clock is ticking! Our "just product" Conference at the ARRI Cinema in Munich on 11/10/2023 is around the corner, and tickets are flying off the shelf. Secure your spot now! 🎟 Late Bird Special: Grab your discounted Late Bird ticket for only €499 (+VAT) – but act quickly! This offer lasts only until 07.09.2023 or until the last late-bird ticket sells. We expect to sell out this year. 📣 Hurry, they're selling out fast! Most of the reduced-price tickets are already sold. Don't miss out on insights from industry leaders like ✅ Bob Moesta Author, Pioneer of the Jobs-To-Be-Done Theory (on site) ✅ David Pereira CPO @ Omoqo, Author of Untrapping Product Teams (on site) ✅ Nimisha Sharath Sharma Product AI/ML for Road safety @Uber ✅ Kristina Walcker-Mayer CPO @ Aily Labs (on site) ✅ Millie Zah Head of Product @ DAZN (on site) ✅ Sebastian Borggrewe CPO & Co-Founder @ Product Masterclass (on site) ✅ One more on site speaker, that we will announce this week 😱 Link to tickets in the comments. #justproduct #productmanagement #product

On Tuesday, March 12, Paul Stevens and the ShortTermRentalz team hosted a Track Hospitality Software — A TravelNet Solution webinar, "Distribution Downstream – Turning your Billboard into a Flywheel," that covered the downstream impact of everything from managing your vacation rentals' listing content to reviews management. The main discussion covered HOW those elements of your distribution strategy can drive success or come back to bite you. Here is the expert panel: - Patrick Power Senior Director Product Strategy, TravelNet Solutions - Kate Berge Senior Account Manager Lead, TravelNet Solutions - Austin Ford, Lead Senior Revenue Manager, TravelNet Solutions - Sheryl Floyd Senior Product Marketing Manager, TravelNet Solutions - Jason Meersman, CFO | COO, Oyhut Bay Seaside Village 👀Watch the YouTube replay of the Webinar — https://hubs.ly/Q02pp30Y0 💡Key Takeaways: - Understand the placement of your listings and the quality of your listings - Interact with your prospective and current guests - Dive into how your conversion rates are and how to capture the attention of future travelers/guests/visitors to your property - Develop practical strategies to build scalable and repeatable momentum for your short-term VR business #STRz #IHM #VRBusiness #TravelNetSolutions #HeartofHospitality #Track #Partnerships #DistributionDownstream #FlyWheel

Japanese follows English (英語の後に日本語が続きます) 🚖 LIVE BOARD Partners with GROWTH: Tokyo's Premier Taxi Signage Network! We are delighted to announce a groundbreaking collaboration that expands our reach into the dynamic world of #Tokyo's taxi signage media: LIVE BOARD has partnered with GROWTH, one of the largest taxi signage networks in Tokyo! With this strategic alliance, LIVE BOARD enhances its digital out-of-home ecosystem by seamlessly integrating GROWTH's extensive network of 11,500 taxi signages into the LIVE BOARD Marketplace, effective immediately. 🎯 First Time Offering Impressions (VAC) for Taxi Signage Media This marks the first occasion that LIVE BOARD offers impressions (VAC: Visibility Adjusted Contact) for taxi signage media, utilizing #NTTDOCOMO's location data and advanced analysis technology to accurately estimate actual ad views. 🚖 About GROWTH Taxi Signage Media GROWTH is a major player in Tokyo's advertising scene, connecting advertisers with 7.7 million monthly taxi passengers across the 23 wards of Tokyo. Beyond traditional ads, GROWTH enriches the taxi travel experience with its informative program "HEADLIGHT," enhancing passengers' journeys. Learn more about this exciting collaboration here: https://lnkd.in/gqxaxp5v --- 🚖タクシーサイネージメディアと初連携！ 都内最大級のタクシーサイネージメディア「THE TOKYO TAXI VISION GROWTH」全11,500面とLIVE BOARDマーケットプレイスを連携した広告配信が始まりました。 今回の連携により、広告を実際に視たと推定できる人数をベースにしたインプレッション(VAC)販売も可能となります。 詳しくはこちらから：https://lnkd.in/gz2J_rmA #GROWTH #TaxiMedia #LiveBoard #ProgrammaticOOH #OOH #DOOH #pDOOH #OutdoorAdvertising #DOOHAdvertising #ProgrammaticAdvertising #JapanMarketing

Toyota Motor Corporation has got their experiential strategies down right up there with GoPro and Epic Pass. For those building out their go to market strategies — specifically for experiential installations — here are 5 frameworks we use at Activated by Getaway to create these kinds of activations for aligned CPG, home-tech, and lifestyle brands: 1. Community-first 2. No sales (do you see a QR code anywhere?) 3. Visually Data-driven 4. Artistic over cookie cutter 5. Partnership-based As Toyota’s target audience (I hold an Epic Pass and haul friends/groups to the mountains every weekend), I think of these 3 things looking at this: 👉 Toyota gets me (rapport) 👉 This looks sick (impactful) 👉 They work well with others (customer service is probably up there) What do you think of when you look at this? #experientialmarketing #gotomarketstrategy

What lessons can you take from this brilliant ad? 1. Competition is healthy and necessary for the industry... 2. There's also ethical boundaries in competition... 3....?? 4....??? 5....???? #bmw #mercedesbenz #brilliantminds #ethicsinbusiness