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Thanks to dentsu Indonesia for driving this important case study and contributing to our knowledge and sustainability efforts by looking in places I didn’t even realise we should be ! Read the article in Campaign Asia-Pacific how Dentsu and Nestlé Indonesia cut digital ad emissions by 25% in a significant first case study. By measuring and eliminating higher-emitting media and formats throughout our campaign for Bear Brand, the carbon footprint was slashed by a quarter within a three-month period. https://lnkd.in/gM6nDRN6

Do you know how the OrangeTee Marketing & Media team works? Our marketing team isn't typical; we operate more like a dynamic production agency, blending the expertise of strategists and creatives to propel OrangeTee to new heights. Carefully crafting our team, we've selected experts recognised for their diverse industry experiences and exceptional skill sets. In the words of Ryan Boey, our Head of Marketing, “We aim for two things: Firstly, to enhance our brand perception, so that agents and staff can take pride in being a part of OrangeTee. Secondly, to create platforms where our agents and business leaders can be heard.” To support this vision, our content strategy underwent a significant overhaul, with a focus on delivering authentic value. We strive to ensure both consumers and agents feel truly seen in every aspect of our marketing, through content that is truly relevant and deliciously contemplative. We have exciting things in the works, including the recently launched ‘Expert Answers’ series, where we invite management and agents onto the show to answer topics close to Singaporeans’ hearts, and the debut of our food-focused series ‘Jalan Makan’, where we collaborate with our Residential Projects team and Project ICs to showcase new projects and the unmissable food in the area. There’s only so much we can reveal, so stay tuned as we unveil these exciting new initiatives! It is these moments of collaborative brilliance that define us. From ideation to execution, our team's passion and expertise shine through, ensuring each project serves as a testament to our capabilities. As we push forward, fuelled by creativity and commitment, the sky's the limit. Buckle up, OrangeTee fam, our journey is destined for greatness. #orangetee #findyourplace

12 months on from the first GroupM Campaign UK People & Planet roundtable in Cannes it’s promising to see that conversation has now turned to action with brands eager to support each other in making an impact. Adding their voices to the debate this time round were Airbnb, Trainline, giffgaff and Repsol alongside Scope3, ISBA & Ad Net Zero Key takeouts: 1.      Brands want to see sustainability as standard on media plans, this is no longer a ‘nice to have’ option. 2.      There’s a strong appetite for media decarbonisation case studies, brands need proof points to further justify committing budgets into testing sustainable media initiatives. 3.      Lack of industry measurement framework is no longer an excuse for inaction. Publishers and Agencies should already be taking steps to improve carbon efficiency e.g. supply path optimization and leaning into delivering fewer more effective ads. 4.      It’s on Agencies to have a mindset of sharing and amplifying pockets of success to strive for broader adoption. Holding Groups should be coming together under the notion of pre-competitive collaboration to lean into each other’s initiatives. Big thank you to Una Carney, Jo McClintock, Georgina Bramall, Darío Rodríguez, Laura Wade, Bobi Carley, Sebastian Munden, Helen Price, Maithili Jalihal for the honest discussion and commitment to driving progress on this very important topic. https://lnkd.in/eZuBRkay

INDONESIA FOOD RETAIL & FOODSERVICE BUSINESS, Creativity is the Key !! 🎨📈 In today's dynamic market, SOCIAL MEDIA CONTENT truly is KING when it comes to making our products FYP & VIRAL. Based on my extensive experience in MARKETING & SALES, I’ve learned that creativity is the driving force behind standout social media CONTENT, engaging FEED DESIGNS, and impactful COPYWRITING. It’s not just about being on every channel; it’s about how you show up on each platform. Engaging our TARGET CUSTOMERS requires a strong OMNI-CHANNEL approach, and on-ground event activation is crucial for generating DIRECT SALES. But here’s the challenge: doing all this with a minimum budget means we need people who excel on both sides – CREATIVITY and BUDGET MANAGEMENT. 🎯💡 It's about having the PASSION, TALENT, and a NATURAL FLAIR for ART and CREATIVITY that makes the difference. 🌟 Together, we can create impactful campaigns that resonate with our audience and drive sales. Let’s connect and make things happen! 💥😃👍 #IndonesiaBusiness #IndonesiaRetail #SocialMediaMarketing #SalesandMarketing #OmniChannelStrategy #CreativeMarketing #OpenForBusiness #OpenToCollaboration #MarketingStrategy

With a gamified mobile experience that melted Indonesian hearts and made them drool, Unilever's Paddle Pop saw a 20% higher session rate than the industry benchmark! Watch this story to learn how the brand boosted engagement, recall, and footfalls. #GamingAdvertising #SuccessStory #Indonesia #MobileMarketing

Get real-time insights with Insights Decoded. No waiting, no hassle. Whether you're refining your marketing strategy or launching a new product in Indonesia, we deliver actionable insights in just 24 hours! Be part of the conversation with Indonesias top consumers and stay ahead of the curve. Ready to make better decisions and create the most relevant products? Let's make it happen together! #consumerresearch #consumerinsights

Elevate your marketing strategies with Insights Decoded! Our consumer-centric approach ensures relevance in Indonesia's evolving market. From campaigns to product launches, we've got you covered. Let's decode insights together and drive growth in the Indonesian market. Visit our website to learn more. #MarketingStrategies #ConsumerCentric #IndonesianMarket

Helping Brands Thrive on Xiaohongshu — Now Reaching Beyond Borders! At Brightwave Marketing, we recently helped a client take their brand to new heights on Xiaohongshu (Little Red Book), a platform primarily known for its influence in the Chinese-speaking market. But did you know Xiaohongshu is quickly gaining popularity overseas too? In 2022, Singapore alone saw 550,000 active Xiaohongshu users, while Malaysia had around 1.5 million users. Even in Thailand and Indonesia, the platform is growing fast, with over 100,000 users combined! 💡 Our Solution? We developed a content strategy and helped the client secure a Xiaohongshu enterprise account, unlocking key benefits: 1. No Limits on Ads: Enterprise accounts ensure your ads are not restricted in visibility. 2. Increased Reach: Your posts reach more people, and Xiaohongshu drives traffic directly to your brand, making it easier for customers to contact you. Without an enterprise account, your reach is limited, and your account could even be penalized for violating rules. With our help, our client is already seeing amazing results. Want to connect with this growing audience? We can help you get set up with your own Xiaohongshu enterprise account today. #BrightwaveMarketing #Marketing #Xiaohongshu #Branding

Yesterday, while doing my everyday personal journey through the headline news, I’ve been exposed to this page, where a shocking photo reminding the tragic genocide happened 30 years ago in Ruanda was partly covered by a banner inviting to discover more about a product sold by Mondelēz International. This is just a little issue, not really a crisis communication case, but clearly shows the need for the Brand and Marketing Managers to not underestimate the importance of the Brand Safety and Suitability, that is “The practices and tools that are put in place in addition to brand safety controls to ensure that a digital advertising campaign appears against content that is deemed relevant and appropriate for the brand. It equally refers to the ability of a brand to choose the risk profile suitable to their brand - low, medium, or high risk”, as declared by the IAB, the Interactive Advertising Bureau. I will get back to these topics during the forthcoming days to share more contents (1- to be continued). #brandsafety #brandsuitability #crisiscommunication #marketing #digital #advertising

Rohan Mahajan's new role as chief operating officer for media services at OMG Group Indonesia will see him head a team of 300 experts from OMD Worldwide, PHD, Transact, and Annalect. Mahajan's responsibilities include managing the implementation of OMG Indonesia's practices across all agency brands. Speaking about the appointment, Rajat Basra, CEO of OMG Indonesia, said, “Rohan’s journey to this point, growing through the ranks, has prepared him well for this moment. The joy of seeing someone start his Omnicom journey first at OMG India, migrate to Indonesia on a growth task, and take the helm after six years of consistent performance is unparalleled. Rohan will not only strengthen the OMG Indonesia media services network but also create the conditions for all our clients to meet and exceed their goals and ambitions, with the best talent, experience, practices, and know-how.” Meanwhile, Mahajan stated, “It is an exciting time for OMG not only globally but here in Indonesia too. We’re celebrating our 10th anniversary in Indonesia being named the fastest growing Media Agency Network in Indonesia and as per RECMA’s latest report, we are ranked second. This is surely a testament of a decade-long strong leadership by our Indonesia Board of Directors, a very stable ecosystem of satisfied clients and industry best talent that makes OMG Indonesia a network with a difference in the market. Our clients, talent, and partners keep aiming higher and that opens award-winning possibilities.” #agencyleadership #marketing #indonesia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG