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Unilever Achieves Impressive Results While Minimizing Carbon Footprint with SeenThis As internet usage continues to rise in the Philippines, advertisers increasingly turn to digital platforms to reach their audiences. However, while many rely on digital advertising to share their stories, they also face growing pressure to reduce their environmental impact — creating a challenge for Unilever’s beauty brand, Dove. To address this, Dove and Unilever, in partnership with their media agency Mindshare, utilized SeenThis’ proprietary technology to launch a campaign in the Philippines with incredible results: ◾ +245% CTR uplift ◾ +8% viewability increase ◾ -78% data reduction ◾ -47% carbon emissions avoided from creative delivery This campaign delivered carbon-efficient digital advertising without compromising performance!

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